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‘Spend on what you see, save where you don’t.’
This simple mantra is the driving force behind Fliplab, an Australian brand that’s offering a cost-effective alternative to custom joinery.
Founded by former Laminex Australia executive Sacha Leagh-Murray, the local business creates doors, drawer fronts, and panels designed to be fitted with modular cabinetry systems for kitchens, laundries, wardrobes, and more.
‘At Laminex, I saw how much people cared about the colour, material and detail of their joinery, but also how hard it could be to get the result they imagined within their budget,’ Sacha says.
As costs of construction, labour, and materials continue to rise, custom joinery often comes with a hefty price tag, while the standard flat-pack options are limiting in terms of style and design.
Having first seen brands designing custom fronts for cabinetry in Europe more than a decade ago, Sacha was inspired to fill the gap in the market locally — using exclusively Australian-made surfaces from industry leaders like Laminex and Polytec.
It’s a clever strategy for those wanting to personalise their cabinetry, without having to commission every component from scratch.
‘You can buy the cabinet boxes from IKEA or Bunnings without buying their doors and drawer fronts. That’s the starting point for many of our customers: they use the modular cabinets for the layout, then choose Fliplab doors, drawer fronts and panels for the finished look,’ Sacha says.
‘It means the budget goes towards the materials, colour and details they will see and touch every day. There are options at different price points, so someone can keep things simple with a flat front or make a bigger design statement with a painted profile.’
There are plenty of profiles and finishes on offer, ranging from shaker-style cabinetry, contemporary scalloped fronts in a woodgrain finish, or bold coloured doors.
For a small kitchen, prices for Fliplab doors, drawer fronts, and panels start at about $2000–$5000, while fitting out a larger kitchen typically starts at about $6000.
‘We have recently had a customer order our doors for wardrobes across four bedrooms in her Perth renovation, saving thousands of dollars compared to customised robes,’ Sacha says.
To simplify the process, customers can also visit Fliplab’s interactive Melbourne showroom where interior design specialists are on hand to advise on materials and finishes.
With free online design consultations and shipping available Australia-wide, Fliplab has already worked on projects big and small across the country.
‘Seeing a customer’s ideas become a real space is the best part,’ Sacha adds.
‘People often arrive with a collection of references and a sense of how they want the room to feel, but they’re unsure how to put it together. It feels wonderful to know that a choice we made together has become part of their everyday home.’
Create cabinetry that feels like yours with Fliplab. Enquire online, book a virtual consultation or visit the Melbourne showroom to explore profiles, colours and finishes.
