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Adam Goodrum x Cult 2016 Collection


Today we check out the brand new AG x Cult 2016 Collection – a collection of four new product families from acclaimed Australian designer, Adam Goodrum, in collaboration with Cult.

14th June, 2016
Lucy Feagins
Tuesday 14th June 2016

GOTTA SAY, as far as Australian furniture retailers go, we’re pretty big fans of Cult. They’re particularly great at balancing local design with big international brands, and they champion Australian design talent in a really meaningful way – by commissioning and collaborating with local designers on various exclusive furniture collections every year.

Cult’s latest exclusive collaboration is the AG x Cult 2016 Collection, featuring four new product families from acclaimed Australian designer, Adam Goodrum. Adam is a Sydney based designer who, in recent years, has been the recipient of many very well deserved accolades, including last year’s NGV Rigg Design Prize, as well as taking on commissions for a number of global brands including Veuve Clicquot, Alessi and Cappellini.

Adam’s latest collection of Cult brings together various furniture pieces which blur the lines between home and work. Designed for either residential or commercial use, the range is striking in its simplicity, with a focus on materiality and texture. We especially love the ‘Bower’ range, with its distinctive oversized woven detail, which takes cues from the layered nests of the bowerbird. Adam has selected a carefully considered collection of fabric options for the range, including rich velvets and textured wool blends from respected Danish / American textile house Kvadrat-Maharam.

Adam is particularly interested in the upholstery process, which he likens to dressmaking. For Adam, there is transformative power in ‘dressing the form’. “Good design is about a timeless approach to form and scale; creating objects that can continue to be reinterpreted in new environments for decades to come” Adam says. “Upholstery provides endless opportunities to invigorate objects – a new ‘skin’ gives each piece a unique character and I love seeing my designs upholstered in unexpected and inspired ways.”

Pieces from the new ‘Bower’ range, from the AG x Cult 2016 Collection by Adam Goodrum, in collaboration with Cult. Photo – Brooke Holm, Styling – Marsha Golemac.

The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

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