New homewares and artwork by Melbourne based label  Hello Polly Home. Photo - Brooke Holm. Styling - Marsha Golemac.

Blankets by Hello Polly Home. Photo - Brooke Holm. Styling - Marsha Golemac.

Cushions by Hello Polly Home. Photo - Brooke Holm. Styling - Marsha Golemac.

Helen Adam and Sarah Kelk, the designers of Hello Polly Home. Photo - Brooke Holm. Styling - Marsha Golemac.

Way back in 2011, we announced the launch of Hello Polly, a super cute online shop with a colourful edit of homewares, prints and gifts, run by Melbourne based creative Sarah Kelk.  Nearly three years on, Sarah has been joined by her sister Helen Adam, and together this industrious pair have added a new facet to their business.  They have spent the best part of the past 12 months designing, prototyping and manufacturing their very own range of homewares, and it officially launches TODAY!  Hello Polly Home is the name of their new homewares line, and their impressive debut range includes a bold collection of knitted merino wool throws, cushions, original paintings and art prints. All products in the collection are proudly designed by Helen and Sarah, and made right here in Melbourne!

Sarah and Helen originally hail from New Zealand, but have both called Melbourne home for many years.  With a background in painting, Sarah originally launched Hello Polly as an online store in 2011 after time spent living in Edinburgh, Scotland, where she ran a successful gallery/shop for 7 years. Helen has a background in fashion, having worked in the local fashion industry since 2008 for labels including Material By Product and Gorman. With a shared passion for design, and with a complementary skill set including Helen's textiles and manufacturing experience, it seemed inevitable that Helen and Sarah would eventually join forces, creating their own brand within Hello Polly.

Based from a studio in Carlton North, Helen and Sarah have worked very closely on their first collection.  'The design process happened reasonably organically' says Sarah.  After a number of years off painting (due to running a business, having children and spending time living overseas) Sarah was itching to get back in the studio, and this proved to be a great starting point for the Hello Polly Home collection.  Whilst Sarah reacquainted herself with her paintbrushes, Helen worked on the complementary textiles range. 'We had a base colour palette to start with, which helped a huge amount' says Sarah.  'Both being really hands on people, we constantly worked together on every element along the way, so the whole process was loads of fun, and after working for a few months together, we inadvertently created a collection that kind of just worked!'  Whilst the debut range is mostly textiles focussed, there is a collection of locally made ceramics in the works too... watch this space!

Hello Polly Home is available online from today - all stock is ready to go and patiently waiting to be SHIPPED to happy new customers! Sarah and Helen are also really excited to offer their Hello Polly Home range for wholesale to other likeminded retailers... something tells me its going to be a busy day at Hello Polly inc!

Prints by Hello Polly Home. Photo - Brooke Holm. Styling - Marsha Golemac.

Cushions and blankets by Hello Polly Home. Photo - Brooke Holm. Styling - Marsha Golemac.

Artwork by Sarah Kelk of Hello Polly Home. Photo - Brooke Holm. Styling - Marsha Golemac.