Shop Local At This Fabulous Pop-Up, By Four Of Our Favourite Creatives

When the newly empty Spacecraft store (don’t worry, they are relocating to Footscray!) on Gertrude Street began to mysteriously fill up with bales of honey-coloured straw last week, the TDF team joked that there must be a HAY store going in. (Get it!?)

Instead, it was something even better!

Nicole Lawrence Studio, Hattie Molloy, Curio Practice and Sunday Salon have joined forces on a month-long pop-up shop located in this excellent Fitzroy shopfront, filled with blankets, art, shelves, paper accessories, vases and more in the lead-up to Christmas. Bricks and mortar retail is back with a bang!

Written

Sasha Gattermayr

Nicole Lawrence Studio, Hattie Molloy, Curio Practice and Sunday Salon have joined forces on a month-long pop-up shop in Fitzroy. Photo – Phillip Huynh

The Gertrude Street shopfront. Photo – Phillip Huynh

The showroom is also a bold and fantastical concept space featuring a floral installation by Hattie Molloy. Photo – Phillip Huynh

You’ll find the pop-up in the former Spacecraft store (who are relocating to Footscray!) Photo – Phillip Huynh

Curio blankets are made using around 1.9kg of high-grade Australian Merino wool sourced from farms across Victoria, New South Wales, and Western Australia. Photo – Phillip Huynh

Georgie Brunmayr, founder of Curio Practice. Photo – Phillip Huynh

Lily Mora, founder and director of Sunday Salon. Photo – Phillip Huynh

The space contains the full range of merino wool Curio Practice blankets in king, queen and baby sizes; a selection of Nicole Lawrence Studio powder-coated furniture and lighting; the Sunday Salon December collection of art by local creatives; and Hattie’s cult-status calendars, prints, caps, homewares and vases (the latter created in collaboration with Nicole). Photo – Phillip Huynh

Nicole Lawrence’s work celebrates both playfulness and functionality, with a massive emphasis on supporting the local industry. Photo – Phillip Huynh

Each business is founded and operated by women, and produce all their pieces in Australia. Photo – Phillip Huynh

The pop-up store is open everyday until December 28. Photo – Phillip Huynh

A one-stop local creatives shop! Photo – Phillip Huynh

Writer

Sasha Gattermayr

30th of November 2021

Over the last year and a half, we have featured industrial designer Nicole Lawrence, florist Hattie Molloy, Georgia Brunmayr of Curio Practice and Lily Mora of Sunday Salon, as they have each burst onto the creative scene with new and exciting endeavours. Nicole even won the Emerging Designer award at the TDF + Laminex Design Awards this year!

But what these promising emerging creatives missed out on in close to two years of a pandemic, is the chance to form an in-person community around their practices. To remedy that, they have come together as a collective, launching a new month-long pop-up showroom and shopping space on Gertrude Street in Melbourne.

‘We are all emerging creatives and have all worked together before in previous creative shoots,’ says Nicole on behalf of the quartet. ‘We found we all admired each other’s practices, so we decided to come together to showcase all of our work in one physical space after such a long period of connecting with our clients and community only online.’

In addition, each business is founded and operated by women, and produce all their pieces in Australia. Love that!

The space contains the full range of merino wool Curio Practice blankets (which are made ethically in Melbourne – more on that here) in king, queen and baby sizes; a selection of Nicole Lawrence Studio powder-coated furniture and lighting; the Sunday Salon December collection of art by local creatives; and Hattie’s cult-status calendars, prints, caps, homewares and vases (the latter created in collaboration with Nicole).

Though functionally a shopping location, the showroom is also a bold and fantastical concept space featuring a floral installation by Hattie and carefully curated in-situ objects. Art by Emma Creasey, Lucy Anderson, Jordy van den Nieuwendijk, Pia Murphy, and Ella Dunn (all curated for sale at Sunday Salon) adorn the walls of the rear corner, above a bed sheathed in Curio blankets and a Nicole Lawrence shelf used as a side-table.

Just another excellent reason to shop local this Christmas!

The pop-up showroom space can be found at 225 Gertrude Street, Fitzroy from Saturday 27th November to Tuesday 28th December.

Monday to Friday 12 – 6pm
Saturday to Sunday 10 – 5 pm