This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

A Monumental New Headquarters For Fashion Trailblazers Incu

Work Space

2002 feels like a long time ago for anyone. But for the fashion industry, it’s almost a different world. A retail climate without online shopping? Without Instagram? Incu was established in this year, by twin brothers Brian and Vincent Wu, who envisaged transporting the cosmopolitan shopping landscape of Hong Kong to Australia, where a carefully curated tasting plate of international designers could be housed under one roof.

18 years later and Incu continues to remain ahead of the curve, surviving a turbulent two decades for brick-and-mortar retail. The company’s slick new multi-storey home base in Rosebery, Sydney, designed by Akin Atelier cements its enduring cult status into a legacy.

1st July, 2020

The internal courtyard on the second floor is wrapped in red-pressed bricks and terracotta tiles. Photo – Terence Chin.

The meeting room opens out onto the terrace balcony, which overlooks the street. Photo – Terence Chin.

The offices on the second floor. An indoor courtyard in the foreground, floor-to-ceiling corridor and the terrace balcony at the end of the corridor funnel natural light through the space. Photo – Terence Chin.

Some seriously enviable interiors! Photo – Terence Chin.

The staff kitchen is slick and minimalist. Photo – Terence Chin.

Patterned brickwork and a rendered curved wall combine Rosebery’s industrial heritage with a modernist architectural sensibility. Photo – Terence Chin.

The site is long and narrow, meaning floor to ceiling windows are essential for natural light! Photo – Terence Chin.

The material palette consists of terracotta, brick, timber and concrete. Photo – Terence Chin.

Terracotta tiles wrap the outlet benches. Photo – Terence Chin.

The blush-toned outlet space is a retail dream! Photo – Terence Chin.

Sasha Gattermayr
Wednesday 1st July 2020

‘This has been a huge achievement for us as we’ve progressed through the years.’ – Brian + Vincent Wu

From its humble beginnings 18 years ago, Incu’s impressive growth trajectory has culminated in 160 staff sprawled across stores in three states, plus the Australian outposts for A.P.C and Rag + Bone. For a brick-and-mortar business that not only weathered the online retail boom, but thrived in it, Incu has taken the challenges of a pandemic firmly in its stride. So much so, that it was time for an update!

Deep in the Sydney suburb of Rosebery, the cult retailer enlisted longtime collaborator Akin Atelier to transform a newly-secured semi-industrial building into a retail outlet, office and warehouse. The brief was to convert the former mechanic’s workshop into a new headquarters, and the architects looked to the neighbourhood’s existing architectural personality for inspiration.

Red dry-pressed bricks wrap the facade in a nod to the building’s industrial locale, while terracotta tiles cladding the interior benches and courtyard bring texture to the interiors. A terracotta-toned render sweeps the curved second storey, which conceals meeting rooms, an open plan office and internal courtyard behind the street-facing exterior. Floor-to-ceiling windows and a second floor balcony open the office space to floods of natural light, while polished concrete floors anchor the heritage-inspired designs in a contemporary attitude.

‘This has been a huge achievement for us as we’ve progressed through the years,’ Brian and Vincent say. ‘We hope the building will be timeless.

The new Incu outlet and headquarters can be found at 110 Dunning Avenue, Rosebery. It will be open daily from 11am – 4pm. More info can be found here.

This Week

Architecture

A Dazzling (Yet Inviting!) Family Home

Brutalist inspired architecture meets contemporary Australian style, in this WOW-factor Melbourne home by Kennon Architects.

Gardens

A Cascading, Compact Garden That Envelopes This Sydney Home

Greenery spills in from every angle in this suburban garden designed by Bell Landscapes!
Sasha Gattermayr

View Comments

Similar Stories

Work Space

A Minimal + Fresh Workspace In Byron Bay

We tour the streamlined headquarters of handcrafted footwear, fashion and accessories label St. Agni.
Elle Murrell

Work Space

The Best Designed Co-Working Spaces In Australia

Seeking a sleek meeting space, or a co-working desk with serious style credentials? We have you covered.
Miriam McGarry

This Week

Creative People

Seven Standout Emerging Creatives of 2021

Discovering talented new creatives is our favourite thing we do – here are the artists, designers and makers who got us talking in 2021.

Homes

The Experimental Melbourne Home Of Two Artists

The 'warped maximalist colour feast' home of artists Nabilah Nordin and Nick Modrzewski in Newport, Melbourne.

Homes

Designer Anna Spiro’s Heavenly Island Home

The celebrated interior designer shares her relaxed yet luxurious Minjerribah/North Stradbroke holiday house.

News

Save Soho Rose Farm!

Donate to help save Victoria’s most beautiful field-grown roses, after a devastating hail storm. 

Family

Artist Miranda Skoczek On Single Parenting, Smelling The Roses + Spontaneity

Artist Miranda Skoczek shares her multigenerational family life in the Dandenongs with son Harper and aunt Margaret.

Studio Visit

The Graduate Designer Pushing The Limits Of Traditional Furniture Design

Brigitte Owers-Buccianti is the designer behind Real Non-Real, an exciting new practice making multi-functional furniture pieces.

News

WIN A One-Of-A-Kind Artwork By Local Artist Dave Kulesza - aka Boris Bombay!

Bombay Sapphire are giving away a nostalgia-fuelled, pop art-esque tiled artwork by Boris Bombay (aka Dave Kulesza) to one lucky winner!
Sponsored

Food

The Tastiest Recipes Of 2021

From savoury galettes to triple tiered vanilla sponges with craem and lemon curd, these are our five most popular recipes of last year.

News

Melbourne's Futuristic New Gallery For Art + Science

Excitement is high – the latest museum in the international Science Gallery Network opens in Melbourne today!
Sponsored

Food

Julia's Herby Prawn Mayo Sandwiches

Julia Busuttil Nishimura serves up the ultimate summer sanga. YUM!
Julia Busuttil Nishimura

Words From The Wise

Pushing Against The Status Quo As A Creative Professional, With Designer Timothy Moore

Sibling Architecture director and co-founder Timothy Moore shares refreshing advice about embarking on a career in architecture and design -...
Haroula Karapanagiotidis

On The Market

The Perfect Mid-Century, NSW South Coast Beach House Is For Sale

This mid-century Mollymook Beach house is perfect in its proportions, feel and water views... and it's on the market!

Gardens

Heide Museum’s Enchanting New Healing Garden

Heide Museum of Modern Art opens a new healing garden – a therapeutic space to benefit the mind, soul, and body.

Creative People

Creating Original, Ever-Changing Gardens With Kep Horticulture’s Andy Kepitis

Kep Horticulture founder Andy Kepitis talks how to create dynamic gardens, and his aversion to 'certain' plant palettes!

Shopping

The Ultimate Outdoor Furniture Guide

From sleek and chic to fun and playful, here are four different schemes for the outdoor dining situation of your dreams!

Similar Stories

Work Space

A Minimal + Fresh Workspace In Byron Bay

We tour the streamlined headquarters of handcrafted footwear, fashion and accessories label St. Agni.
Elle Murrell

Work Space

The Best Designed Co-Working Spaces In Australia

Seeking a sleek meeting space, or a co-working desk with serious style credentials? We have you covered.
Miriam McGarry

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.