This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

A Designer’s ‘Curated Maximalist’ Apartment in Sydney

Homes

Many interior designers we know tend to err on the side of minimalism – not Jono Fleming! Since moving into his Waterloo apartment in 2015, this Sydney designer has been steadily creating an art and plant-filled haven reflective of his vibrant personality.

Jono’s apartment was newly built when he moved in, allowing him to place his own stamp on the interiors. He chose this building because it was designed by revered Australian design firm SJB, who had instilled a sense of history and character into the space.

1st April, 2020

Jono Fleming’s Waterloo apartment, featuring  the ‘world’s healthiest devil’s ivy!’ Photo – Caitlin Mills. Styling – Annie Portelli.

Artworks from top to bottom: French Print by Bonnie Gray; Jardin Majorelle YSL Love 1986;  Snake Face by Neil McCann. Photo – Caitlin Mills. Styling – Annie Portelli.

Sofa by HK Living from House of Orange; throw by Ferm Living from Designstuff; graphic cushion by LRNCE; wide cushion by Jardan; square cushion from H&M home; vase by Jonathan Adler for H&M Home. Artworks (from left to right): . Twinkles by Kara Rosenlund; Course & Flow by Lisa Madigan; Howqua Track by Kara Rosenlund; French Print by Bonnie Gray; Jardin Majorelle YSL Love 1986; Snake Face, by Neil McCann; Midnight Margaritas by Xander Holliday; Florence Uzi by Magnus Gjoen; Cabazon Dinosaur by Jacqui Turk; Station by Kyle Murrell. Photo – Caitlin Mills. Styling – Annie Portelli.

Sofa by HK Living from House of Orange; throw by Ferm Living from Designstuff; graphic cushion by LRNCE; wide cushion by Jardan; square cushion from H&M home; vase by Jonathan Adler for H&M Home. Artworks (from left to right): Twinkles by Kara Rosenlund; Course & Flow by Lisa Madigan; Howqua Track by Kara Rosenlund; French Print by Bonnie Gray; Jardin Majorelle YSL Love 1986; Snake Face, by Neil McCann; Midnight Margaritas by Xander Holliday; Florence Uzi by Magnus Gjoen; Cabazon Dinosaur by Jacqui Turk; Station by Kyle Murrell. Photo – Caitlin Mills. Styling – Annie Portelli.

Bar cart from West Elm. Nordic Landscape artwork from Life Interiors. Photo – Caitlin Mills. Styling – Annie Portelli

Vase by Becker Minty. Florals from My Violet. Photo – Caitlin Mills. Styling – Annie Portelli

Jono purchased an apartment in this building due to the quality design by SJB. Photo – Caitlin Mills. Styling – Annie Portelli

Artwork by George Byrne. Photo – Caitlin Mills. Styling – Annie Portelli

Bed throw by Slowdown Studios from Jardan. Photo – Caitlin Mills. Styling – Annie Portelli

Vase by Memor. Photo – Caitlin Mills. Styling – Annie Portelli

Etched print wallpaper from Anthropologie; pillowcases by Hotel Magique and Jardan; lamp by HK Living from House of Orange. Photo – Caitlin Mills. Styling – Annie Portelli

‘It was the attention to detail and the way the apartments were finished that really drew me in,’ says Jono of his apartment. Photo – Caitlin Mills. Styling – Annie Portelli

Jono’s lush inner-city, outdoor space! Toro Lounge Chair from Blu Dot.  Photo – Caitlin Mills. Styling – Annie Portelli

Even though this building was brand new when Jono purchased in 2015, it featured design elements normally only found in decades old homes – like this distinctive external brickwork.  Photo – Caitlin Mills. Styling – Annie Portelli

The interior designer, stylist  and podcast host himself, Jono Fleming! Photo – Caitlin Mills. Styling – Annie Portelli

Lucy Feagins
Wednesday 1st April 2020

‘I had never seen a new build with so much character, but also blank enough for me to bring my own aesthetic in.’ – Jono Fleming

Newly built apartments sadly have a reputation for often being a little uninspiring, so when interior designer Jono Fleming set out apartment hunting in inner-city Sydney, he began by researching multi-residential projects by architecture firms he admired. ‘I admittedly was looking specifically at ‘designer’ apartments,’ Jono says. ‘I wanted to know I was investing in quality, and the firms I was familiar with would come with this guarantee.’ 

Jono’s strategy worked, leading him to discover a new project by SJB in Waterloo. ‘I had never seen a new build with so much character, but also blank enough for me to bring my own aesthetic in,’ he says. Even though the building was entirely new, the apartments contained design elements normally only found in decades old homes. ‘Beautiful detailed architraves, herringbone floors, and an exposed painted brick wall made the entire space feel like it had some history to it,’ says Jono. ‘It was the attention to detail and the way the apartments were finished that really drew me in.’

Since purchasing the property in 2015, Jono’s home has evolved into a richly layered, character-filled space. To offset the neutral palette of the apartment bones, Jono has introduced colour through art, accessories and furniture, particularly in the living room. The hero of this space is of course the army green sofa by HK Living from House Of Orange, which is surrounded by an evolving gallery wall and the ‘world’s healthiest devil’s ivy.’ ‘This plant just keeps growing and softens the entire space,’ Jono says. ‘Contrasted against the bricks and the industrial black paned windows, the ivy has become my favourite thing in the entire home. I have no idea what I’m going to do if I were to ever move.’ 

The nature of Jono’s work as a designer and stylist means he’s constantly sourcing new props for styling, many of which inevitably end up in his personal collection. While previously these items were scattered across the apartment, he’s now installed a wall of shelves in the study, where all his new acquisitions and styling props are organised by colour. 

Jono’s apartment shows that finding your own home styling aesthetic can take time, even for the professionals! ‘It was originally a very, dare I say, ‘scandi’ vibe with lots of neutrals, pops of blush and a reindeer hide’, he recalls. These days, Jono calls himself a ‘curated maximalist’ with a space that’s a much better reflection of his personality and style.

Check out Jono’s amazing podcast, House Of Style, featuring conversations with prominent Australian design figures hosted alongside stylist Kerri Ann Jones…. including an episode featuring me (Lucy!) 

This Week

In Print

The Cookbook You Need For Summer Entertaining, From Melbourne’s Newest Food Writer

The Melbourne Instagram food phenomenon behind Some Things I Like To Cook is releasing the cookbook of the summer - and we can't wait to get...
Sasha Gattermayr

Architecture

A Childhood Home Revived For The Next Generation

A single-storey home in Toorak is transformed into a contemporary family retreat by Melanie Beynon Architecture + Design!
Sasha Gattermayr

Tiny Homes

A Tiny Handmade Home Built By A Father-Daughter Duo!

With home ownership out of reach for Camilla Walker, she and her dad Patrick hand-built this tiny one-bedroom home at the bottom of the fami...
Sasha Gattermayr
  11 hours ago

Architecture

From Unliveable To Unbelievable!

BayleyWard have brought this Elsternwick Edwardian back to life, and added a swoon-worthy double-height contemporary extension!

Interiors

A Nostalgic Renovation To A Grand Heritage Home

This grand heritage home in Armadale, Victoria, has been completely transformed through interior design by Studio Tate.
Amelia Barnes
  3 hours ago

News

A Limited Edition Trio Of Vessels From Mud Inspired By Margaret Preston

Mud has collaborated with the National Gallery of Australia on a limited edition collection of vessels that pay homage to the iconic Austral...
01:59

Art en Route

Art en Route : A Visit to Mitchelton Estate + Gallery Of Aboriginal Art, With Ford Puma

A day trip featuring iconic Australian Architecture and Indigenous Art, in the stylish new Ford Puma!

Design Eye

Lauren Li on Contemporary Curves

Square, blocky shapes are out, and CURVY furniture is in - Interior designer Lauren Li gives us the lowdown.

Studio Visit

The Construction Specialist Turned Conceptual Sculptor!

Brisbane-based sculptor Hailey Atkins' takes her background in industrial roofing and applies it to her abstract art practice.
Sasha Gattermayr

Gardens

A Landscape Designer's Own Sumptuous Green Wonderland

Sam Crawford has been tending to her symphonic garden in the Macedon shire for the last 8 years. Step inside her paradise!
Sasha Gattermayr

News

Make A Stand For Refugee Rights With This Beci Orpin-Designed Merch

The Melbourne-based designer launches a range of graphic totes + tees for the Asylum Seeker Resource Centre.
Amelia Barnes
  4 hours ago

News

An Epic Online Program Of Future Design Stars From RMIT

Celebrate the graduating students of RMIT’s class of 2020 with an epic program of virtual end-of-year showcases across art, architectu...
Sponsored

Homes

A Pascoe Vale South Home With Palm Springs Flair

The delightful family home of Jake Cassar and Naomi Jankowski in Pascoe Vale South, Melbourne counts Palm Springs and David Hockey as design...

News

An Amazing Design Auction To Help Support Bushfire Recovery

Limited-edition ceramics or a weekend on Bruny Island are just some of the incredible items available in this online fundraising auction by

News

A One-Stop Local Makers Shop Has Popped Up In Thornbury

Smash out all your Christmas shopping at the PALS pop-up design market!

View Comments

Similar Stories

Homes

A Personality-Filled Off-The-Plan Apartment

Imogen Milford's Fitzroy apartment brimming with local Australian art and design is proof that big design can happen in small spaces!

Homes

A Home Fit For A Ceramics Queen!

Irina Rybakov of pépite shares her pottery filled Northcote home.

Homes

A 1960s Penthouse With Magic + Zing!

Inside the sensational home of Rosalind Willett – a 1960s St Kilda apartment, renovated with panache by Wowowa Architects!

This Week

Studio Visit

The Construction Specialist Turned Conceptual Sculptor!

Brisbane-based sculptor Hailey Atkins' takes her background in industrial roofing and applies it to her abstract art practice.
Sasha Gattermayr

News

An Epic Online Program Of Future Design Stars From RMIT

Celebrate the graduating students of RMIT’s class of 2020 with an epic program of virtual end-of-year showcases across art, architectu...
Sponsored

Tiny Homes

A Tiny Handmade Home Built By A Father-Daughter Duo!

With home ownership out of reach for Camilla Walker, she and her dad Patrick hand-built this tiny one-bedroom home at the bottom of the fami...
Sasha Gattermayr
  11 hours ago

In Print

The Cookbook You Need For Summer Entertaining, From Melbourne’s Newest Food Writer

The Melbourne Instagram food phenomenon behind Some Things I Like To Cook is releasing the cookbook of the summer - and we can't wait to get...
Sasha Gattermayr

Gardens

A Landscape Designer's Own Sumptuous Green Wonderland

Sam Crawford has been tending to her symphonic garden in the Macedon shire for the last 8 years. Step inside her paradise!
Sasha Gattermayr

Homes

A Pascoe Vale South Home With Palm Springs Flair

The delightful family home of Jake Cassar and Naomi Jankowski in Pascoe Vale South, Melbourne counts Palm Springs and David Hockey as design...

News

A Limited Edition Trio Of Vessels From Mud Inspired By Margaret Preston

Mud has collaborated with the National Gallery of Australia on a limited edition collection of vessels that pay homage to the iconic Austral...

News

Make A Stand For Refugee Rights With This Beci Orpin-Designed Merch

The Melbourne-based designer launches a range of graphic totes + tees for the Asylum Seeker Resource Centre.
Amelia Barnes
  4 hours ago

Architecture

A Childhood Home Revived For The Next Generation

A single-storey home in Toorak is transformed into a contemporary family retreat by Melanie Beynon Architecture + Design!
Sasha Gattermayr

Architecture

From Unliveable To Unbelievable!

BayleyWard have brought this Elsternwick Edwardian back to life, and added a swoon-worthy double-height contemporary extension!

Interiors

A Nostalgic Renovation To A Grand Heritage Home

This grand heritage home in Armadale, Victoria, has been completely transformed through interior design by Studio Tate.
Amelia Barnes
  3 hours ago

News

An Amazing Design Auction To Help Support Bushfire Recovery

Limited-edition ceramics or a weekend on Bruny Island are just some of the incredible items available in this online fundraising auction by

Design Eye

Lauren Li on Contemporary Curves

Square, blocky shapes are out, and CURVY furniture is in - Interior designer Lauren Li gives us the lowdown.
01:59

Art en Route

Art en Route : A Visit to Mitchelton Estate + Gallery Of Aboriginal Art, With Ford Puma

A day trip featuring iconic Australian Architecture and Indigenous Art, in the stylish new Ford Puma!

News

A One-Stop Local Makers Shop Has Popped Up In Thornbury

Smash out all your Christmas shopping at the PALS pop-up design market!

Similar Stories

Homes

A Personality-Filled Off-The-Plan Apartment

Imogen Milford proves that big design can happen in small spaces!

Homes

A Home Fit For A Ceramics Queen!

Irina Rybakov of pépite shares her pottery filled Northcote home.

Homes

A 1960s Penthouse With Magic + Zing!

Inside the sensational home of Rosalind Willett – a 1960s St Kilda apartment, renovated with panache by Wowowa Architects!

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.