This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

A Personality-Filled Off-The-Plan Apartment

Homes

Off the plan apartments often get a bad rap for being small and soulless, but this one in Fitzroy shows just what can be achieved in these spaces.

Imogen Milford and her family have extensively renovated their Fitzroy apartment to feature customised finishes and an updated floorplan, complemented by maximalist interiors, brimming with pieces by local artists and designers.

8th January, 2020

Imogen Milford and Mark Henry’s off-the-plan apartment in Fitzroy! Artwork by Stacey Rees. Sorina sofa from Castorina Furniture. Vintage tan leather chair from Modern Times. Rug from Jardan. Coffee table by B By Design. Photo – Amelia Stanwix. Plants by The Plant Society and Plant Mama. Styling – Annie Portelli.

The leafy exterior of the Fitzroy apartment. Photo – Amelia Stanwix. Styling – Annie Portelli.

Mark, Imogen and Wilson! Photo – Amelia Stanwix. Styling – Annie Portelli.

The pocket-sized living space is brimming with personality. Plants by The Plant Society. Tan Armchair from Modern Times. Marble coffee table by B By Design. Caroline Walls print from Modern Times. Rug from Jardan. Vintage gold mirror. Vintage poster from Galerie Montmarte. Plants by The Plant Society and Plant Mama.Photo – Amelia Stanwix.  Styling – Annie Portelli.

Plants by The Plant Society. Tan Armchair from Modern Times. Marble coffee table by B By Design. Caroline Walls print from Modern Times. Rug from Jardan. Photo – Amelia Stanwix. Styling – Annie Portelli.

Detail of the arble coffee table by B By Design and Imogen’s most treasured piece, her burnt orange Sorina sofa from Castorina Furniture. Photo – Amelia Stanwix. Styling – Annie Portelli.

Left: Artwork by Stacey Rees. Plants by The Plant Society. Right: Terrazzo vessel on shelf by Tantri Mustika. Plants by The Plant Society and Plant Mama. Photo – Amelia Stanwix. Styling – Annie Portelli.

When Imogen and Mark gutted the apartment in 2018 (Mark works in the construction industry and could do all the work himself – legend!) they put in form ply cabinetry and this epic gold splashback. A perfect way to make a design feature out of a functional space! Photo – Amelia Stanwix. Styling – Annie Portelli.

The dining area. Leo Garfield artwork on the pink wall. Elizabeth Barnett still life painting and print. A David Band print sits the still life painting. Vintage light from Italy sourced from Etsy. Tobia Scarpa dining chars from Castorina and Co. Vintage dining table. Plants by The Plant Society and Plant Mama. Photo – Amelia Stanwix. Styling – Annie Portelli.

Gorgeous form ply cabinetry by Imogen’s husband Mark. Splashback from Australian Metals supply. Plants by The Plant Society and Plant Mama.Photo – Amelia Stanwix. Styling – Annie Portelli.

Imogen and Mark’s bedroom. Bed linen is a mixture of Bed Threads, Castle and CULTIVER. Artworks (left to right) by Leo GreenfieldLouise Kyriakou. Plants by The Plant Society and Plant Mama.Photo – Amelia Stanwix. Styling – Annie Portelli.

Photo – Amelia Stanwix. Styling – Annie Portelli.

Imogen and Mark’s bedroom. Bed linen is a mixture of Bed Threads, Castle and CULTIVER. Artworks (left to right) by Leo Greenfield, Louise Kyriakou, Sophie Perez, and Emily Ferretti. Plants by The Plant Society and Plant Mama.Photo – Amelia Stanwix. Styling – Annie Portelli.

Finn’s adorable bedroom! The balloon light is a vintage find from Etsy. Photo – Amelia Stanwix. Styling – Annie Portelli.

Bed from Freedom. Print from Galarie Montmarte. Photo – Amelia Stanwix. Styling – Annie Portelli.

Lucy Feagins
Wednesday 8th January 2020

‘I think it’s fair to say that I am obsessed with local artists’. – Imogen Milford.

Going through Imogen Milford’s pocket-sized apartment is a bit like a game of spot the local artist. A Lizzie Barnett here, a Tantri Mustika there… every available wall and shelf of the Fitzroy home features an array of homegrown creative talent! ‘I think it’s fair to say that I am obsessed with local artists’, Imogen admits.

In 2016 Imogen, her husband Mark Henry, who works in construction, their three-year-old son Finn and 12-year-old dog Wilson moved into this off-the-plan apartment. Initially, it was the central location that attracted the family, being close to the city and great parks, but after a couple of years they realised the space needed updating to better reflect their lifestyle and personality. ‘In 2018, we gutted the main areas of the apartment as the design and finishes were just not what we were after. We just wanted the place to have a soul,’ says Imogen. As Mark works in construction, he was able to undertake all these works himself, with interiors and styling decisions from Imogen. Melbourne greenery experts Plant Mama and The Plant Society were enlisted to inject greenery into every nook and cranny, making the apartment feel like a lush sanctuary. Dream team!

Renovations saw the installation of reclaimed timber hardwood floors from Urban Salvage, and form ply cabinetry, inviting a more tactile feel to the home. ‘We also flipped the floor plan to make  better use of the space,’ says Imogen. The result is a totally customised apartment, with real personality!

Imogen calls herself a maximalist with a fondness for local artists whose works naturally evoke personality. ‘My husband has said, “I don’t think you can buy any more artwork!”, as every wall is covered, yet I always manage to find some space!’ says Imogen. Her flair for interior design and styling is evident in this cheerful, layered space, filled with plants and pots from The Plant Society. An (unintentional) pink and orange palette has emerged in her furniture, object and artwork selections, anchored by one of Imogen’s most cherished pieces – her beloved burnt orange Soriano sofa. ‘They are so good for small spaces’, Imogen says.

The majority of works in this apartment are now complete, except for two bathrooms the family hope to tackle early this year. Already, Imogen says the space seems so much more like home. ‘It feels like ours now.’

This Week

Shopping

Perfect Indoor Planters From The Plant Society And Capra Designs

A collaboration between The Plant Society and Capra Designs – we're loving these architecture-inspired planters!

Studio Visit

The Miniature Boat Maker Working Out Of An Off-Grid Shipping Container

Meet Captain Elise Cameron Smith – ‘miniature boat maker and builder of dreams’!

Interiors

A 1940s Darling Point Home With Elegant New Interiors

Alexander &CO build on the grandeur of this heritage home in Sydney, with sleek new interiors that expertly balance old and new.
Amelia Barnes
  16 hours ago

Dream Job

The Perks Of Being a Food Writer, According To One Of Australia’s Top Restaurant Critics!

Senior restaurant critic at The Age, Gemima Cody, shares what it's really like to be a food writer.

News

Make Your Pledge To Protect The Bush

Independent not-for-profit Bush Heritage calls on the community to pledge their commitment to land and wildlife protection and conversation....
Sponsored

Architecture

Is This Australia's Answer to Palm Springs' Iconic Kaufmann House?

A seriously impressive home in Toowoomba, Queensland by Shaun Lockyer Architects, inspired by mid-century architecture.

Food

Julia Busuttil Nishimura's Fragrant Roast Chicken With Mango Salad

Julia shares an innovative recipe to put all those delicious summer mangos to excellent use!
Julia Busuttil Nishimura

Architecture

A Sleek, Shed-Style Home In Rural Victoria

Inside Lovell Burton's refined Macedon Ranges home.

Stays

An 1853 Daylesford Homestead Turned Charming Holiday Rental

Theresa Albiloi and Tony De Marco have transformed an 1853 Daylesford house into the beautiful accomodation, The Station House.

Giveaway

Take Our Reader Survey and WIN One of Two Amazing Getaways!

WIN a luxurious stay + spa package at Halcyon House on the NSW north coast, or Lon Retreat in Point Lonsdale!

Art

10 Unmissable Art Exhibitions Of 2020

Calendars out! Our pick of not-to-be-missed art exhibitions for 2020, Australia wide.

Homes

Living The Regional Dream In Strzelecki, South Gippsland!

Treechangers Shelley and Tom Banders share their charming home, surrounded by rolling hills in regional Victoria.

News

Your Favourite Ceramicists In One Group Show!

Shop works from Oh Hey Grace, Peta Armstrong, Rara Studio, Emma Gale and Mel Lumb in this group show at Nikau in Byron’s Art and Industria...

Shopping

An Iconic New Collaboration - Art-Inspired Ceramics From Robert Gordon x David Bromley

Two great Australian creative names collaborate on a distinctive new range of ceramic homewares, available at Myer.
Sally Tabart
  7 hours ago

Architecture

A Contemporary Home Inspired By Heritage Architecture

Wolveridge Architecture balance contemporary design and art deco references, in Melbourne's Ascot Vale.

View Comments

Similar Stories

Homes

An Off-The-Plan Family Apartment Unlike Any Other

The incredible apartment of Pino Demaio and Alpha60's Georgie Cleary, in a community-minded development in Clifton Hill.

Homes

Our Art Director's Tiny Terrazzo Palazzo!

DRUM ROLL PLEASE... introducing the home of our very own legendary Art Director, Annie Portelli!

Homes

Lisa Marie Corso's Perfect Off-The-Plan Pad

Our former Managing Editor welcomes us into her Essendon apartment, and dishes the details on purchasing her first home!

This Week

News

Make Your Pledge To Protect The Bush

Independent not-for-profit Bush Heritage calls on the community to pledge their commitment to land and wildlife protection and conversation....
Sponsored

Interiors

A 1940s Darling Point Home With Elegant New Interiors

Alexander &CO build on the grandeur of this heritage home in Sydney, with sleek new interiors that expertly balance old and new.
Amelia Barnes
  16 hours ago

News

Your Favourite Ceramicists In One Group Show!

Shop works from Oh Hey Grace, Peta Armstrong, Rara Studio, Emma Gale and Mel Lumb in this group show at Nikau in Byron’s Art and Industria...

Homes

Living The Regional Dream In Strzelecki, South Gippsland!

Treechangers Shelley and Tom Banders share their charming home, surrounded by rolling hills in regional Victoria.

Architecture

A Sleek, Shed-Style Home In Rural Victoria

Inside Lovell Burton's refined Macedon Ranges home.

Shopping

Perfect Indoor Planters From The Plant Society And Capra Designs

A collaboration between The Plant Society and Capra Designs – we're loving these architecture-inspired planters!

Architecture

A Contemporary Home Inspired By Heritage Architecture

Wolveridge Architecture balance contemporary design and art deco references, in Melbourne's Ascot Vale.

Architecture

Is This Australia's Answer to Palm Springs' Iconic Kaufmann House?

A seriously impressive home in Toowoomba, Queensland by Shaun Lockyer Architects, inspired by mid-century architecture.

Shopping

An Iconic New Collaboration - Art-Inspired Ceramics From Robert Gordon x David Bromley

Two great Australian creative names collaborate on a distinctive new range of ceramic homewares, available at Myer.
Sally Tabart
  7 hours ago

Studio Visit

The Miniature Boat Maker Working Out Of An Off-Grid Shipping Container

Meet Captain Elise Cameron Smith – ‘miniature boat maker and builder of dreams’!

Stays

An 1853 Daylesford Homestead Turned Charming Holiday Rental

Theresa Albiloi and Tony De Marco have transformed an 1853 Daylesford house into the beautiful accomodation, The Station House.

Giveaway

Take Our Reader Survey and WIN One of Two Amazing Getaways!

WIN a luxurious stay + spa package at Halcyon House on the NSW north coast, or Lon Retreat in Point Lonsdale!

Food

Julia Busuttil Nishimura's Fragrant Roast Chicken With Mango Salad

Julia shares an innovative recipe to put all those delicious summer mangos to excellent use!
Julia Busuttil Nishimura

Dream Job

The Perks Of Being a Food Writer, According To One Of Australia’s Top Restaurant Critics!

Senior restaurant critic at The Age, Gemima Cody, shares what it's really like to be a food writer.

Art

10 Unmissable Art Exhibitions Of 2020

Calendars out! Our pick of not-to-be-missed art exhibitions for 2020, Australia wide.

Similar Stories

Homes

An Off-The-Plan Family Apartment Unlike Any Other

The creative home of Pino Demaio and Georgie Cleary, in a unique development in Clifton Hill.

Homes

Our Art Director's Tiny Terrazzo Palazzo!

The home of our very own legendary art director, Annie Portelli!

Homes

Lisa Marie Corso's Perfect Off-The-Plan Pad

Our former Managing Editor welcomes us into her Essendon apartment, and dishes the details on purchasing her first home!