This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Are These The Coolest Apartments In Fitzroy?

Architecture

There’s no shortage of boutique apartment buildings going up across Melbourne’s inner North. But not all apartment buildings are created equal. Today we unveil a particularly creative example – Whitlam Place in Fitzroy.

This incredible building draws upon international and local influences, to create a distinctly Melbourne building. We chat with the architects of Freadman White about their collaboration with Anon Studio, on this incredible mid-sized multi-residential development.

30th October, 2018

The stunning façade of Fitzroy’s newest (and greatest?!) apartment building, Whitlam Place, by Freadman White and Anon. Studio. Photo – Tom Ross.

Custom terrazzo floor, and neon lights… yes… these are the communal spaces! .  Photo – Tom Ross.

The spectacular building takes its name from Whitlam Park, upon which it adjoins. Photo – Tom Ross.

Custom terrazzo flooring in the entranceway. Photo – Tom Ross.

The architects took influence from the civic grandeur of the neighbouring Fitzroy Town Hall in their design. Photo – Tom Ross.

The adjacent park provides a leafy outlook. Photo – Tom Ross.

The Fitzroy Town Hall at early morning light, sitting adjacant to the Whitlam Place development. Photo – Tom Ross.

A look into one of the apartments (stay tuned for a full tour of the penthouse apartment tomorrow!). Photo – Tom Ross.

Windows facing all directions, to maximise the views to the leafty North Fitzroy surrounds. Photo – Tom Ross.

The light base of the building is off-set by the grandeur of the upper levels. All nestled behind a screen of gums. Photo – Tom Ross.

Miriam McGarry
Tuesday 30th October 2018

Freadman White and Anon Studio talk about ‘new patterns for contemporary living’.

Whitlam Place is the brainchild of Melbourne based architecture design studio Freadman White in collaboration with Anon Studio aka, Marcello Donati (Stay tuned for a tour of Marcello’s own penthouse apartment in Whitlam Place tomorrow!)

In an environment where ‘trend-driven’ multi-residential buildings are popping up quickly and re-shaping Melbourne’s suburbs and skylines, Ilana Freadman and Michael White of Freadman White were eager to pursue a design strategy that was informed by its local context. This boutique development of 11 apartments sit opposite the Fitzroy Town Hall and offer a modern interpretation of civic-minded architecture, inspired by both European urbanity (e.g. Aldo Rossi and Giorgio Grassi) and seminal Melbourne design (see local legends Robin Boyd and Roy Grounds). This might all sound like a hectic mash-up, but Whitlam Place seamlessly connects historical references with a hefty dose of Fitzroy local vibes. In archi-terms, think somewhere between ‘International Style’ and ‘Melbourne post-modernism’!

The exterior of Whitlam Place makes an immediate impact from street level, as the solid form of the building hovers over a generously light-filled entrance level. The architects describe this dynamic as ‘balancing material weight against structural lightness, presence against permeability.’ With it’s distinctive surface treatment, the oxidised copper and fluted exterior detailing of the building reference the civic strength of the neighbouring Fitzroy Town Hall.

The apartments of Whitlam Place are designed to ‘amplify their site’s natural attributes’ the architects describe, as full-height sliding glass panels create direct connections between each home and the leafy Fitzroy surrounds. The design blends artisanal practices and attention to detail, and combines ‘textures of warm timber and stone with ceramics and steel, brass and copper.’

While the architects reflect on the ‘sobering realities of town planning, objectors, and latent conditions of the construction phase’, these bureaucratic hurdles were unable to quash any of the ambition of this incredible project. Whitlam Place brings together historical archetypes, contemporary design, artisanal practices, and a sense of playfulness (hello those neons in the entry!) resulting in a truly bespoke, brilliantly bold, and unapologetically creative building. More of this please, Melbourne!

Pop back for a tour of the Marcello Donati’s penthouse apartment in Whitlam Place tomorrow!

This Week

Food

Julia's Miso Salmon Bowl With Udon Noodles And Crunchy Greens

The onset of winter and lockdown in Victoria means we're back in comfort food mode – and this warm miso salmon bowl with crunchy greens h...
Julia Busuttil Nishimura

Studio Visit

The Amazing Art-Making Of Thea Anamara Perkins

The Arrernte and Kalkadoon artist is renowned for her vivid, personal portraits of prominent First Nations figures. We talked to the accompl...

Gardens

A Grandmother's Accessible, Flower-Filled Dream Garden!

Outdoor Establishments have turned a barren acreage in outer Sydney into an elderly client's dream garden featuring Eco Outdoor products.

In Print

A Rustic Shed Accommodation On The Victorian Surfcoast Hinterland

Lose yourself in the classic Lynda Gardener aesthetic with her new book 'Curate: Inspiration for an Individual Home' published by Hachette A...
Ali Heath

Stays

A Quaint + Charming Holiday Cottage That Feels Like Home

Lotte's Hjem is a 150-year-old weatherboard nestled in the heart of Pambula on the Sapphire Coast.

Architecture

A Dessert-Inspired ‘60s Home Makeover!

From banana Paddle Pop yellow, to chocolatey timber, this 1960s home makeover by Wowowa brings colour and personality to this mid century ho...

Creative People

A Truly Magical Tapestry Collaboration Between Local Artists + Weavers

Works by Eugenia Lim, Atong Atem, Troy Emery and Hayley Millar Baker were recrafted as tapestries by weavers at the Australian Tapestry Work...

Interiors

This Revamped Edwardian Home Has A Different Mood For Every Room

Interior Designer Georgina Jeffries delivers a classic yet contemporary makeover of a heritage home – where moments of delight are everywh...

A Day In The Life

A Day In The Life of ‘Hamilton’ Star, Chloé Zuel

We go behind the scenes of the Australian production of the most famous musical in the world - with Eliza Hamilton herself!

Homes

A Modern Family’s Treetop Rental Property

The heartwarming North Warrandyte rental of Tilly Barber, her six-year-old son Mars, and friends Albee Barton and Justyn Burrow.

Creative People

Andalusian-Inspired Lampshades, Handwoven In Sydney

Lana Launay makes her textured light covers from natural materials such as coffee-stained raffia, coconut shell rope and bamboo yarn.

Architecture

A Malaysian-Inspired Adaptable House In Brisbane

'Three House' by architect John Ellway sees three pavilions brought together as one breathable, flexible home in Paddington.

Shopping

The Aboriginal-Owned Homewares Brand Bringing First Nations Art To Homes + Classrooms Across Australia!

Bundjalung/Minjungbal woman Emma Rolls of Emro Designs shares her collection of rugs, cushions and soon-to-be-released picnic mats featuring...

Art

The Secret Mystical Paintings of International Art Sensation, Hilma af Klint

The visionary Swedish artist’s enormous colourful artworks were hidden from the world for decades. Now, they are on show at Art Gallery of...

Architecture

An Architect’s Reworking Of Sir Roy Grounds’ Former Balmain Home

A heritage 1970s house in Balmain once owned by Sir Roy Grounds has been its re-engineered by its present owner, architect Conrad Johnston o...

View Comments

Similar Stories

A Longer Read

Nightingale Housing Wants You To Own A Great Apartment

We tour Nightingale 1, a brand new apartment building in Melbourne shaking up inner-city development.

Architecture

A House Of Hidden Treasures

Explore this incredible Melbourne home, where modernity flourishes behind a heritage façade.

Homes

Our Art Director's Tiny Terrazzo Palazzo!

DRUM ROLL PLEASE... introducing the home of our very own legendary Art Director, Annie Portelli!

This Week

Architecture

A Dessert-Inspired ‘60s Home Makeover!

From banana Paddle Pop yellow, to chocolatey timber, this 1960s home makeover by Wowowa brings colour and personality to this mid century ho...

Shopping

The Aboriginal-Owned Homewares Brand Bringing First Nations Art To Homes + Classrooms Across Australia!

Bundjalung/Minjungbal woman Emma Rolls of Emro Designs shares her collection of rugs, cushions and soon-to-be-released picnic mats featuring...

Interiors

This Revamped Edwardian Home Has A Different Mood For Every Room

Interior Designer Georgina Jeffries delivers a classic yet contemporary makeover of a heritage home – where moments of delight are everywh...

Stays

A Quaint + Charming Holiday Cottage That Feels Like Home

Lotte's Hjem is a 150-year-old weatherboard nestled in the heart of Pambula on the Sapphire Coast.

Architecture

A Malaysian-Inspired Adaptable House In Brisbane

'Three House' by architect John Ellway sees three pavilions brought together as one breathable, flexible home in Paddington.

Studio Visit

The Amazing Art-Making Of Thea Anamara Perkins

The Arrernte and Kalkadoon artist is renowned for her vivid, personal portraits of prominent First Nations figures. We talked to the accompl...

Gardens

A Grandmother's Accessible, Flower-Filled Dream Garden!

Outdoor Establishments have turned a barren acreage in outer Sydney into an elderly client's dream garden featuring Eco Outdoor products.

Art

The Secret Mystical Paintings of International Art Sensation, Hilma af Klint

The visionary Swedish artist’s enormous colourful artworks were hidden from the world for decades. Now, they are on show at Art Gallery of...

Creative People

A Truly Magical Tapestry Collaboration Between Local Artists + Weavers

Works by Eugenia Lim, Atong Atem, Troy Emery and Hayley Millar Baker were recrafted as tapestries by weavers at the Australian Tapestry Work...

A Day In The Life

A Day In The Life of ‘Hamilton’ Star, Chloé Zuel

We go behind the scenes of the Australian production of the most famous musical in the world - with Eliza Hamilton herself!

In Print

A Rustic Shed Accommodation On The Victorian Surfcoast Hinterland

Lose yourself in the classic Lynda Gardener aesthetic with her new book 'Curate: Inspiration for an Individual Home' published by Hachette A...
Ali Heath

Architecture

An Architect’s Reworking Of Sir Roy Grounds’ Former Balmain Home

A heritage 1970s house in Balmain once owned by Sir Roy Grounds has been its re-engineered by its present owner, architect Conrad Johnston o...

Creative People

Andalusian-Inspired Lampshades, Handwoven In Sydney

Lana Launay makes her textured light covers from natural materials such as coffee-stained raffia, coconut shell rope and bamboo yarn.

Food

Julia's Miso Salmon Bowl With Udon Noodles And Crunchy Greens

The onset of winter and lockdown in Victoria means we're back in comfort food mode – and this warm miso salmon bowl with crunchy greens h...
Julia Busuttil Nishimura

Homes

A Modern Family’s Treetop Rental Property

The heartwarming North Warrandyte rental of Tilly Barber, her six-year-old son Mars, and friends Albee Barton and Justyn Burrow.

Similar Stories

A Longer Read

Nightingale Housing Wants You To Own A Great Apartment

We tour Nightingale 1, a brand new apartment building in Melbourne shaking up inner-city development.

Architecture

A House Of Hidden Treasures

Explore this incredible Melbourne home, where modernity flourishes behind a heritage façade.

Homes

Our Art Director's Tiny Terrazzo Palazzo!

DRUM ROLL PLEASE... introducing the home of our very own legendary Art Director, Annie Portelli!

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.