This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Are These The Coolest Apartments In Fitzroy?

Architecture

There’s no shortage of boutique apartment buildings going up across Melbourne’s inner North. But not all apartment buildings are created equal. Today we unveil a particularly creative example – Whitlam Place in Fitzroy.

This incredible building draws upon international and local influences, to create a distinctly Melbourne building. We chat with the architects of Freadman White about their collaboration with Anon Studio, on this incredible mid-sized multi-residential development.

30th October, 2018

The stunning façade of Fitzroy’s newest (and greatest?!) apartment building, Whitlam Place, by Freadman White and Anon. Studio. Photo – Tom Ross.

Custom terrazzo floor, and neon lights… yes… these are the communal spaces! .  Photo – Tom Ross.

The spectacular building takes its name from Whitlam Park, upon which it adjoins. Photo – Tom Ross.

Custom terrazzo flooring in the entranceway. Photo – Tom Ross.

The architects took influence from the civic grandeur of the neighbouring Fitzroy Town Hall in their design. Photo – Tom Ross.

The adjacent park provides a leafy outlook. Photo – Tom Ross.

The Fitzroy Town Hall at early morning light, sitting adjacant to the Whitlam Place development. Photo – Tom Ross.

A look into one of the apartments (stay tuned for a full tour of the penthouse apartment tomorrow!). Photo – Tom Ross.

Windows facing all directions, to maximise the views to the leafty North Fitzroy surrounds. Photo – Tom Ross.

The light base of the building is off-set by the grandeur of the upper levels. All nestled behind a screen of gums. Photo – Tom Ross.

Miriam McGarry
Tuesday 30th October 2018

Freadman White and Anon Studio talk about ‘new patterns for contemporary living’.

Whitlam Place is the brainchild of Melbourne based architecture design studio Freadman White in collaboration with Anon Studio aka, Marcello Donati (Stay tuned for a tour of Marcello’s own penthouse apartment in Whitlam Place tomorrow!)

In an environment where ‘trend-driven’ multi-residential buildings are popping up quickly and re-shaping Melbourne’s suburbs and skylines, Ilana Freadman and Michael White of Freadman White were eager to pursue a design strategy that was informed by its local context. This boutique development of 11 apartments sit opposite the Fitzroy Town Hall and offer a modern interpretation of civic-minded architecture, inspired by both European urbanity (e.g. Aldo Rossi and Giorgio Grassi) and seminal Melbourne design (see local legends Robin Boyd and Roy Grounds). This might all sound like a hectic mash-up, but Whitlam Place seamlessly connects historical references with a hefty dose of Fitzroy local vibes. In archi-terms, think somewhere between ‘International Style’ and ‘Melbourne post-modernism’!

The exterior of Whitlam Place makes an immediate impact from street level, as the solid form of the building hovers over a generously light-filled entrance level. The architects describe this dynamic as ‘balancing material weight against structural lightness, presence against permeability.’ With it’s distinctive surface treatment, the oxidised copper and fluted exterior detailing of the building reference the civic strength of the neighbouring Fitzroy Town Hall.

The apartments of Whitlam Place are designed to ‘amplify their site’s natural attributes’ the architects describe, as full-height sliding glass panels create direct connections between each home and the leafy Fitzroy surrounds. The design blends artisanal practices and attention to detail, and combines ‘textures of warm timber and stone with ceramics and steel, brass and copper.’

While the architects reflect on the ‘sobering realities of town planning, objectors, and latent conditions of the construction phase’, these bureaucratic hurdles were unable to quash any of the ambition of this incredible project. Whitlam Place brings together historical archetypes, contemporary design, artisanal practices, and a sense of playfulness (hello those neons in the entry!) resulting in a truly bespoke, brilliantly bold, and unapologetically creative building. More of this please, Melbourne!

Pop back for a tour of the Marcello Donati’s penthouse apartment in Whitlam Place tomorrow!

This Week

Modernist Australia

A Home Where Summer Holidays Never End, And It's For Sale

A miracle confluence of premier Victorian beach town, and preeminent Victorian architect Guilford Bell, designed in 1973.
Patricia Callan

Art

This Exhibition Is A Tribute To New York Museum Wanderings

Sydney-born, New York-based artist Adriana Picker returns to her home city to unveil 'Vases from the MET' in Paddington this week.
Miriam McGarry
  3 hours ago

News

Elka Collective's Calming New Flagship Store

Pairing luxe, natural materials with a soft colour palette, this fashion retailer’s new store reflects its brand ethos.
Sally Tabart

Homes

A Home Of Joy and Light, With Alex McCabe Of Kip&Co

Explore the bright, effervescent home of Alex McCabe and family, in St Kilda.

Tiny Homes

This Home Transforms Neglected Housing Stock Into Micro Luxury!

The 'tiny home' phenomenon continues... explore the Type Street Apartment from Tsai Design.
Miriam McGarry

Art

7 Women Shaking Up The Australian Art Scene

The trailblazing artists making their own unique mark on Australia's creative landscape. 
Elle Murrell

Every Painting Tells A Story

This Painting From 1862 Reveals A Dramatic, Cautionary Tale!

A family loses their fortune in dramatic circumstances, in this captivating work from the National Gallery of Australia's 'Love & Desire' ex...

News

What To Do On Your Next Summer Roadtrip

Bush Heritage Australia remind us what to consider (and what’s at stake if we don’t) as we venture outdoors.
Elle Murrell

The Tools I Use

The Tools I Use · Phillip Withers

We go behind-the-scenes and inside the toolkit with legendary local landscape designer, Phillip Withers!
Sally Tabart
  11 hours ago

News

Mercedes me Achieves carboNZero Certification

The Mercedes me Melbourne cafe and event space has been recognised for their ongoing commitment to sustainability.

Art

10 Unmissable Art Exhibitions of 2019

Our pick of not-to-be-missed art exhibitions for 2019, Australia wide – clear the calendar!
Miriam McGarry

Interiors

An Elegant Makeover Of A Classic California Bungalow

Sarah Elshaug of Maitland Street Interiors takes us inside her renovation of a 1930's California Bungalow in Melbourne’s Glen Iris.
Elle Murrell

Food

Lucy's Extra Special Potato Salad

A fancy, French-style potato salad with all the trimmings!
Lucy Feagins

News

Huge Names Added To The 'All About Women' Festival

Including Michelle Obama’s former Chief of Staff!
Sally Tabart
  3 hours ago

News

Stephen Baker Adds A New Panel To His Iconic Fitzroy Pool Mural

Pool Parade gets an update from the legendary Melbournian artist!
Sally Tabart

View Comments

Similar Stories

A Longer Read

Nightingale Housing Wants You To Own A Great Apartment

We tour Nightingale 1, a brand new apartment building in Melbourne shaking up inner-city development.

Architecture

A House Of Hidden Treasures

Explore this incredible Melbourne home, where modernity flourishes behind a heritage façade.

Homes

Our Art Director's Tiny Terrazzo Palazzo!

DRUM ROLL PLEASE... introducing the home of our very own legendary Art Director, Annie Portelli!

This Week

Art

10 Unmissable Art Exhibitions of 2019

Our pick of not-to-be-missed art exhibitions for 2019, Australia wide – clear the calendar!
Miriam McGarry

News

Huge Names Added To The 'All About Women' Festival

Including Michelle Obama’s former Chief of Staff!
Sally Tabart
  3 hours ago

Tiny Homes

This Home Transforms Neglected Housing Stock Into Micro Luxury!

The 'tiny home' phenomenon continues... explore the Type Street Apartment from Tsai Design.
Miriam McGarry

Food

Lucy's Extra Special Potato Salad

A fancy, French-style potato salad with all the trimmings!
Lucy Feagins

News

Elka Collective's Calming New Flagship Store

Pairing luxe, natural materials with a soft colour palette, this fashion retailer’s new store reflects its brand ethos.
Sally Tabart

Every Painting Tells A Story

This Painting From 1862 Reveals A Dramatic, Cautionary Tale!

A family loses their fortune in dramatic circumstances, in this captivating work from the National Gallery of Australia's 'Love & Desire' ex...

Homes

A Home Of Joy and Light, With Alex McCabe Of Kip&Co

Explore the bright, effervescent home of Alex McCabe and family, in St Kilda.

Modernist Australia

A Home Where Summer Holidays Never End, And It's For Sale

A miracle confluence of premier Victorian beach town, and preeminent Victorian architect Guilford Bell, designed in 1973.
Patricia Callan

News

What To Do On Your Next Summer Roadtrip

Bush Heritage Australia remind us what to consider (and what’s at stake if we don’t) as we venture outdoors.
Elle Murrell

Art

7 Women Shaking Up The Australian Art Scene

The trailblazing artists making their own unique mark on Australia's creative landscape. 
Elle Murrell

The Tools I Use

The Tools I Use · Phillip Withers

We go behind-the-scenes and inside the toolkit with legendary local landscape designer, Phillip Withers!
Sally Tabart
  11 hours ago

News

Mercedes me Achieves carboNZero Certification

The Mercedes me Melbourne cafe and event space has been recognised for their ongoing commitment to sustainability.

Interiors

An Elegant Makeover Of A Classic California Bungalow

Sarah Elshaug of Maitland Street Interiors takes us inside her renovation of a 1930's California Bungalow in Melbourne’s Glen Iris.
Elle Murrell

News

Stephen Baker Adds A New Panel To His Iconic Fitzroy Pool Mural

Pool Parade gets an update from the legendary Melbournian artist!
Sally Tabart

Art

This Exhibition Is A Tribute To New York Museum Wanderings

Sydney-born, New York-based artist Adriana Picker returns to her home city to unveil 'Vases from the MET' in Paddington this week.
Miriam McGarry
  3 hours ago

Similar Stories

A Longer Read

Nightingale Housing Wants You To Own A Great Apartment

We tour Nightingale 1, a brand new apartment building in Melbourne shaking up inner-city development.

Architecture

A House Of Hidden Treasures

Explore this incredible Melbourne home, where modernity flourishes behind a heritage façade.

Homes

Our Art Director's Tiny Terrazzo Palazzo!

DRUM ROLL PLEASE... introducing the home of our very own legendary Art Director, Annie Portelli!