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TDF Talks With Gloss Creative Founder, Amanda Henderson

TDF Talks @Mercedes me

Can you believe this is the FINAL episode in our first podcast series!?

For our eighth episode, we chat to the doyenne of Melbourne’s event design and visual merchandising scene, Amanda Henderson of Gloss Creative!

This podcast episode is live NOW – find us on Apple Podcasts, or listen below.

13th June, 2018

Amanda and her team in her Glen Iris home studio. Photo – Caitlin Mills for The Design Files.

‘Design like you don’t have to install it, or pay for it!’ – Amanda Henderson.

Amanda Henderson launched her business, Gloss Creative, 17 years ago – after being retrenched from a visual merchandising role at Country Road. What ensued has been a stellar career of incredible large-scale event design concepts – including a spectacular re-creation of Versailles inside a racing marquee, collaborating with artist Bill Henson, and even making it rain on a fashion runway!

With a tiny team of just 3 fulltime staff, and a huge network of regular contractors, Gloss Creative is a nimble operation who punch well above their weight. This is a team who revel in realizing the impossible – and creating what they call ‘temporary but enduring emotion’ in every project their produce.

Amanda has SO MANY incredible pearls of wisdom to share with fellow creatives!  We love her motto – ‘design like you don’t have to install it, or pay for it!’.

In this podcast, Amanda shares her tips for building great relationships with clients, how the changing retail landscape has propelled her business – and why staying small and nimble has proven a winning strategy.



Links + Further Reading

This marks our eighth ep! You can listen to more podcasts here.

Check out Gloss Creative’s website and Instagram to see more of their spectacular projects.

For a behind-the-scenes glimpse at the Gloss Creative HQ, check out our Extraordinary Routines column featuring Amanda.

Amanda’s Creative Concepts Co-ordinator, Jehanne Postma, featuring in our Dream Job column last year.

One of Amanda’s most memorable projects was her ‘moving stairs’ runway for Kookai in 2016.

Another super amazing project was this awe-inspiring launch event for Mimco at the NGV.

Anddddd what about the time they fully-carpeted a gothic, underground carpark for this incredible Myer fashion event?

You can follow TDF on Instagram here.

TDF Talks @Mercedes Me

Our second podcast series is based around a brilliant new conversation series we’re hosting at Mercedes me over the next few weeks – learn more here!

Our first event will feature Amanda Briskin-Rettig, founder of A-esque, and former founder and director of Mimco.  It’s happening next Tuesday evening in Melbourne – Book now!


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The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email