Pretty in Pinky’s Store – Opening This Saturday

It feels a bit like the stars have aligned, and all of the art, design and craft worlds of Melbourne have merged into one dream store! Designer Emily Green  and stylist Beckie Littler have combined their (super) powers to develop Pinky’s Store , with doors opening soon.

The duo chats with us about the robust pool of designer talent in Melbourne, the joys of collaborating, and the challenges and delights of creating their dream retail space – opening this Saturday 12th May in Preston.

Lucy Feagins

Pinky’s Store, opening Saturday 12th May! Photo – Annette O’Brien.

Pinky’s is the brain child of Emily Green and Beckie Littler. Emily’s distinctive jewellery hangs in the store. Photo – Annette O’Brien.

The dream team: designer Emily Green and stylist Beckie Littler. Photo – Annette O’Brien.

I have been working on my own label Emily Green for the past seven years making jewellery, accessories and artworks’  – Emily Green. Photo – Annette O’Brien.

‘Shopping for a living has really opened up my eyes to all the wonderful makers and do-ers we have here in Melbourne and the rest of this lovely country’ – Emily Green. Photo – Annette O’Brien.

Photo – Annette O’Brien.

Pinky’s brings together the work of our favorite local makers and designers in a colourful and friendly space.’ Photo – Annette O’Brien.

Photo – Annette O’Brien.

Pinky’s stocks a mega selection of cards by Souvenir Society ,Wally Co and AHD and a range of books and magazines including Lindsay and Lunch Lady. Photo – Annette O’Brien.

Emily and Beckie can’t wait to open the shop doors and to meet their customers and the local community. Photo – Annette O’Brien.

Photo – Annette O’Brien.

The dynamic pair are prepping the space ready for Saturday opening! Photo – Annette O’Brien.

Pinky’s brings together the work of our favorite local makers and designers in a colourful and friendly space.’ Photo – Annette O’Brien.

Behind the shop is Emily’s studio space, as well as a further three additional studios and a multi-purpose area that the pair plan to use for workshops and small photo shoots.  Photo – Annette O’Brien.

We’re looking forward to mapping out some workshops and events in our shared studio space.’ Photo – Annette O’Brien.

Lucy Feagins
10th of May 2018

Pinky’s Store  is the brainchild of talented Melbourne stylist Beckie Littler, and LONGTIME TDF friend , designer Emily Green . The pair describes themselves as ‘mum mates’, who spend ‘a LOT of time around our ‘hood at cafes and playgrounds.’ Over these coffee chats, they saw the potential for a ‘cute little retail space’ in the area – and Pinky’s Store is the result! The shop, with accompanying workshop and studio, is designed to be a place for Beckie and Emily to ‘work together, bring our kids and showcase the work of all our creative friends.’

The value of creative networks and support for the local making community is clear when talking with Beckie and Emily. Beckie’s background as a photographer and stylist meant she was constantly sourcing objects from all of the ‘wonderful makers and do-ers we have here in Melbourne, and the rest of this lovely country.’ With this in mind, the store has been curated to celebrate the abundance of local talent!

As well as creating a hub for local makers, Pinky’s is specifically designed to be accessible to ALL members of the family. The co-founders explain ‘we have a cute cubby for the kids to play in while you shop, and there’s enough space to wheel a pram around!’. Alongside a raft of ceramics, homewares, jewellery, artworks and skin care by special Australian brands, Pinky’s stocks ADORABLE kids and babies items from  Milk and Masuki Halcyon Nights , Shuturp , Acorn Kids and Tinker by Tinker by Printink.

What is super charming and evident when speaking with Emily and Beckie is their palpable enthusiasm and excitement for the project! ‘The most exciting thing about creating Pinky’s has been sharing the boss lady duties and collaborating on designing, building and curating a beautiful place that is entirely ours and exactly what we wanted.’ As Pinky’s evolves, the pair have plans to expand into workshops and events – we are excited to see how this hub of creativity expands into the future!

Pinky’s Store
Opening day and party Saturday May 12th
28 Gilbert Road
Preston, Victoria

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