This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Dowel Jones Unveils First Upholstered Collection At 'LOBBY'

Creative People

It’s a double dose of content from the U.S. today as NYCxDESIGN, New York City’s annual celebration of design, gets well underway.

Melbourne’s Dowel Jones is there to unveil its new Sister collection, designed by designer Tom Hancocks, in trailblazing style! We visit their immersive virtual reality experience-slash-exhibition LOBBY.

18th May, 2018

Adam Lynch (left) and Dale Hardiman (centre) of Dowel Jones’ unveil their new designs by NY based Aussie designer Tom Hancocks (right) in New York. Photo – Brooke Holm for The Design Files.

The collection has been unveiled at a special showcase, ‘LOBBY’, presented at NYC retailer Coming Soon, and as part of Sight Unseen OFFSITE 2018. Photo – Brooke Holm for The Design Files.

Photo – courtesy of  Dowel Jones.

For their debut showcase, the ‘Sister’ chairs are presented in Kvadarat textiles and pink velvet, along with matching or contrasting frames. Photo – courtesy of  Dowel Jones.

The new range of upholstered lounge chairs (and first upholstered collection) called ‘Sister’. Photo – Brooke Holm for The Design Files.

Photo – Brooke Holm for The Design Files.

The installation has visitors experience the chairs while immersed in VR environments. Photo – Brooke Holm for The Design Files.

The soft, tactile upholstered pieces feature the brand’s signature tubular steel. Photo – courtesy of  Dowel Jones.

The current (but growing) range comprises two lounge chairs. Photo – courtesy of  Dowel Jones.

‘We’ve followed Sight Unseen since we first began studying design in 2011, so the opportunity to work directly with SU was unmissable!’ says Dale. ‘We were also incredibly lucky to have Coming Soon work with us on this project, as they’re a perfect collaborator for our brand.’ Photo – Brooke Holm for The Design Files.

Photo – Brooke Holm for The Design Files.

Photo – Brooke Holm for The Design Files.

Photo – Brooke Holm for The Design Files.

Elle Murrell
Friday 18th May 2018

‘Virtual reality (VR) seemed like the perfect match to expand on our designs. We didn’t want to limit the experience of the exhibition just to what could be seen in the space.’ – Dale Hardiman.

‘The design process for Sister was one of the most interesting we’ve been involved in,’ begins Dale Hardiman, co-founder of Dowel Jones. You see, NYC-based Australian designer Tom Hancocks developed the designs entirely using digital 3D renders  – a more freeform approach than Dowel Jones’ ‘constrained use of form’ – before the Australian studio translated these into physical realisations, with the help of their local manufacturers.

Dowel Jones has been a great admirer of Tom’s work for many years, and deemed him the perfect candidate for their first ‘outsider’-designed collection. ‘We met Tom last year when we collaborated on the campaign images for the Thimble range. It was great luck that he happened to be visiting Melbourne around this time, and mentioned that he was interested in producing physical products,’ recalls Dale.

And so followed a hat-trick of firsts. LOBBY, Dowel Jones’ exhibition at store Coming Soon as part of Sight Unseen OFFSITE, is the Melbourne-based studio’s first showcase during NYCxDESIGN, and also their first upholstered collection to date.

The current (but growing) range features two lounge chairs using the tubular bent steel that has become synonymous with many of Dowel Jones’ designs. At LOBBY, these are presented with upholstered seats in Kvadarat textiles and velvet, along with colour-coordinated or contrasting frames.‘Coming Soon are well known for their use of pink, so we wanted to make chairs especially for them in pink velvet with pink frames,’ explains Dale.

But there’s even more to LOBBY than debuts and special-edition hues. ‘With each collection we present, we produce a series of campaign images to present works in unrealistic stylised environments,’ Dale tells. ‘Over the past few years we’ve been interested in how we can further explore these environments, and virtual reality (VR) seemed like the perfect match to expand on this. We also didn’t want to limit the experience of the exhibition just to what could be seen in the space.’

The idea is, that while exhibit-goers sit in the Sister chairs, feeling the softness of the upholstery, they enter VR and experience environments curated by Dowel Jones. Importantly, the immersive visuals of places are all accompanied by the sound of lobby music (*the penny drops*). ‘In this exhibition, we see LOBBY  being an in-between space – between the physical product and the digital space. As the digital space continues to develop, VR and augmented reality seem like great directions to be moving into,’ details Dale. ‘We’ve always talked about how we can create more sensorial experiences to understand our work.’

The duo is quietly chuffed to be amongst an impressive representation of Australian designers showing in New York this year. They kindly leave us (and anyone else grounded in Australia with FOMO) with a to-stalk-on-Instagram list, including Adam Goodrum, Adam Cornish, Kate Stokes, Adam Markovitz, and Ross Gardam – cheers technology!

LOBBY  by Dowel Jones
Until May 20th
Friday 12pm-7:30pm
Saturday and Sunday: 11am-7pm
Coming Soon
37 Orchard Street, New York

LOBBY  Party
Sunday, May 30th, 4pm-6pm

Find out more here, and stay tuned for Dowel Jones‘ next Australia-based project with Lamington Drive in August.

View Comments

Similar Stories

Furniture

Dowel Jones · Clubhouse

A unique installation of furniture, lighting and object designs by Melbourne design duo Dale Hardiman and Adam Lynch.

Milan in Colour

Milan in Colour · Lucy Feagins, Editor

View our second episode of MILAN IN COLOUR, featuring Milan Design Week discoveries from our very own editor, Lucy Feagins.

Lighting

NAU Debuts 'Jolly' Lighting By Kate Stokes At ICFF

The Melbourne-based brand does us proud, unveiling a new collection of lighting by local designer Kate Stokes in NYC.

This Week

A Day In The Life

A Day In The Life Of Costume + Production Designer, Catherine Martin

The four-time Oscar winning designer shares insights from her career working alongside husband Baz Luhrmann, and how she helped bring 'Elvis...
Christina Karras

Shopping

8 Local Creatives Making Furniture That Doubles As Art

Meet our favourite designers and makers pushing the limits of traditional furniture with their sculptural and striking pieces!
Christina Karras
  6 hours ago

Interiors

A Green New Addition For An Ageing Edwardian Home

Brave New Eco revitalises an existing Brunswick home for multiple generations with a new extension, natural material palette and clever use

Studio Visit

Kelly Thompson’s Playful Preston Showroom Clashes Colour In The Best Way

The clever creative behind online store, Makers’ Mrkt, gives us an inside look at her fun Preston stockroom-turned-store!
Christina Karras

Interiors

A Mediterranean-Inspired Holiday Home Right On The Water’s Edge

CLO Studios styled the interior of this new Noosa home (dubbed Sky Garden) with earthy tones and pieces by local artists.

Stays

A Dreamy Getaway With Panoramic Views In The Heart Of Hobart

Edwardian architecture meets a Japanese-style extension at this peaceful Tasmanian retreat, complete with spectacular views of the city, riv...
Christina Karras

Creative People

Artist and Yindjibarndi Elder Wendy Hubert On Mapping Country + Culture

Our new columnist Jirra Lulla Harvey talks to respected Yindjibarndi Elder, artist, Cultural Custodian and linguist, Wendy Hubert about Coun...
Jirra Lulla Harvey

Homes

A Creative Couple’s Loft-Style Pad, With Brooklyn Vibes!

Designer Phi Do and his husband Yaniv Brayer give us a tour through their warehouse-style Richmond townhouse.

Architecture

The Treasure-Filled Sydney Home Of Two Global Art Collectors

House Gezellig by Studio Prineas reflects their clients’ love for modernist design principles and collection of fine art.

Architecture

A Compact + Colourful Extension Of A Fun Family Home

Foomann Architects replaced this Melbourne home's dated extension with a personality-filled renovation, behind a vibrant pink door!
Christina Karras

Studio Visit

Kuku Yalanji Artist Tiarna Herczeg Creates Colourful Maps Of Country

The emerging artist shares how they found their creative voice and intuitive painting style, as their latest solo show opens in Sydney.
Christina Karras

Interiors

Two Sleek + Stylish Side-By-Side Homes On One Block!

This dual-occupancy build by Boutique Developments proves developments don't have to be generic, with each unit offering up its own contrast...
Christina Karras

News

Bruce Munro's Spectacular Light Installations Are Coming To Heide

See a showcase of light and colour when the acclaimed English-Australian artist takes over Heide Museum of Modern Art and its gardens!
Sponsored

Creative People

Landscape Studio Ayus Botanical On Creating Calming + Enduring Gardens

The husband-and-wife team of Ayus Botanical share the thoughtful processes behind their lush residential and commercial projects!
Christina Karras

Homes

A Stylist + Podcaster’s Layered, Textured Seaside Home

Kerrie-Ann Jones’ renovated retro pad in Sydney’s southern beaches is a sun-drenched dream home!
Lucy Feagins
  14 hours ago

Similar Stories

Furniture

Dowel Jones · Clubhouse

A unique installation of furniture, lighting and object designs by Melbourne design duo Dale Hardiman and Adam Lynch.

Milan in Colour

Milan in Colour · Lucy Feagins, Editor

View our second episode of MILAN IN COLOUR, featuring Milan Design Week discoveries from our very own editor, Lucy Feagins.

Lighting

NAU Debuts 'Jolly' Lighting By Kate Stokes At ICFF

The Melbourne-based brand does us proud, unveiling a new collection of lighting by local designer Kate Stokes in NYC.

The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email bea@thedesignfiles.net