Moby 3143 is a new café, on the site (and within the shell) of beloved Armadale institution, the Woodstock espresso bar. Melbourne based design firm GOLDEN – alongside builder Bear Projects, and CIP Studio for branding and visual identity – have reimagined the 1970’s space into a contemporary and sleek new eatery, which draws on Tuscan inspiration. The designers see the rebranding and design as renewing an institution, and ‘strived to design a café experience that would invite locals to reconnect with the iconic building.’
Kylie and Alicia explain that the dual colour scheme of ochre and teal was chosen to represent both new and old. ‘The textured ochre finish is reminiscent of a warm Tuscan render, while the teal offers a contemporary edge’ the designer explain. The attention to detail extends to the careful selection of delicate cutlery, elegant glassware, and the consistency of design motifs and colour scheme across the multi-level site.
Ensuring connection across the three stories was a priority for the designers, who sought to conjure continuity ‘from kerbside seating, to the interior, mezzanine and upstairs deck.’ Kylie and Alicia achieved this through the colour blocking which wraps around the walls and up the stair case, whilst emerald green tiles frame the kitchen, and provide an eye-catching window for patrons to peep into the culinary stage.
The success of Moby 3143’s fit out has been celebrated at the London’s World Interior Awards, in receiving the prize for Best Café. GOLDEN studio’s work on Sum of Us Studio also brought home a golden gong, for these golden designers.