This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

The Contemporary Revival Of Moby 3134

Interiors

It is not often than the words ‘refined’ and ‘70’s aesthetic’ are bandied about in the same sentence. But this delightful combination of descriptors is what Melbourne based design firm GOLDEN have achieved, in their award-winning re-fit of a beloved Armadale cafe: Moby 3143.

GOLDEN co-directors Kylie Dorotic and Alicia McKimm chat with us about transforming an iconic 1970’s shell into a distinctive contemporary venue.

6th April, 2018

Moby 3143 fit-out by GOLDEN revision the 1970’s shell of a beloved Armadale institution. Photo – Sharyn Cairns.

Moby 3143 is ‘very well known for its food, so the marriage of interiors and food makes for a fantastic hospitality experience.’ Photo – Sharyn Cairns.

Hello Moby! Photo – Sharyn Cairns.

‘It’s a real thrill to see every zone activated, with customers enjoying all corners of the café. It’s created a wonderful atmosphere.’ Photo – Sharyn Cairns.

Ray of light on the fresh teal and ochre interiors. Photo – Sharyn Cairns.

Moby 3143 was recently awarded Best Café at London’s World Interior News Awards. Photo – Sharyn Cairns.

‘The building’s original arch windows beautifully frame the abundant colour inside, adding to the appeal from the exterior.’ Photo – Sharyn Cairns.

Attention to detail in every element of Moby 3143. Photo – Sharyn Cairns.

‘Key to the design was successfully connecting all zones within the three-storey building.’ Photo – Sharyn Cairns.

Ready to dine! Photo – Sharyn Cairns.

When 1970’s Tuscany meets contemporary chic. Photo – Sharyn Cairns.

‘We create designs that go beyond the aesthetic, to evoke a deeply resonant experience, and this project encapsulates that passion.’ Photo – Sharyn Cairns.

‘With Moby 3143, the goal was to create a new “institution” for the locals.’ Photo – Sharyn Cairns.

‘Our intention with Moby was to reactivate the space, known and loved by Armadale locals as the Woodstock espresso bar for many years.’ Photo – Sharyn Cairns.

Moby 3143 was recently awarded Best Cafe at London’s World Interior News Awards. Photo – Sharyn Cairns.

Moby 3143 is a new café, on the site (and within the shell) of beloved Armadale institution, the Woodstock espresso bar. Melbourne based design firm GOLDEN – alongside builder Bear Projects, and CIP Studio for branding and visual identity – have reimagined the 1970’s space into a contemporary and sleek new eatery, which draws on Tuscan inspiration. The designers see the rebranding and design as renewing an institution, and ‘strived to design a café experience that would invite locals to reconnect with the iconic building.’

Kylie and Alicia explain that the dual colour scheme of ochre and teal was chosen to represent both new and old. ‘The textured ochre finish is reminiscent of a warm Tuscan render, while the teal offers a contemporary edge’ the designer explain. The attention to detail extends to the careful selection of delicate cutlery, elegant glassware, and the consistency of design motifs and colour scheme across the multi-level site.

Ensuring connection across the three stories was a priority for the designers, who sought to conjure continuity ‘from kerbside seating, to the interior, mezzanine and upstairs deck.’ Kylie and Alicia achieved this through the colour blocking which wraps around the walls and up the stair case, whilst emerald green tiles frame the kitchen, and provide an eye-catching window for patrons to peep into the culinary stage.

The success of Moby 3143’s fit out has been celebrated at the London’s World Interior Awards, in receiving the prize for Best Café. GOLDEN studio’s work on Sum of Us Studio  also brought home a golden gong, for these golden designers.

View Comments

Similar Stories

Interiors

Great Gatsby Grandeur At Bert's

A decadent new dining room in Sydney's Northern Beaches channels grandeur from a bygone era.
Sally Tabart

Interiors

A Nod To The Australian Aesthetic In South Korea

Melbourne's Flack Studio brings some serious colour to sensational Seoul eatery, Caravan Hapejong.

Interiors

Fonda Makes An Entrance In Sydney

So many interiors trends we’re crazy about, with a side of tacos!
Elle Murrell

This Week

TDF Collect

Announcing Our Next Exhibition, Katie Daniels' 'Unfolding Light'

Introducing a brand new artist for our first TDF Collect art exhibition of 2019! Melbourne painter Katie Daniels is one to watch.
Lucy Feagins
  2 hours ago

News

Klaylife's Dramatic New Range

Macrame and clay beads combine for a spectacular new collection of chandeliers.

Interiors

A Suitably Fashionable Home, From Two Brilliant Creatives

Interior designer/stylist extraordinaire Simone Haag revamps a Victorian Terrace in Armadale.
Miriam McGarry

Shopping

Morocco Meets Byron Bay In This Modern Bohemian Wonderland

A virtual visit to the rug and artisanal object treasure trove that is Tigmi Trading.
Elle Murrell

News

Local Artists And Designers Feature At This Brunswick East Craft Fete

Bringing back the neighbourhood vibe at this FREE one-day community event!

Events

TDF Talks @Mercedes me, Round Two!

David Bromley, Peter Maddison, Paul West, and Justine Cullen in-conversation at Mercedes me – book now!

Small Business

How Can Your Business Give Back?

Steps you can take to make a positive impact through your workplace, with sage advice from the legends at Who Gives A Crap.
Fiona Killackey

News

A Way For All Australians To Celebrate Robin Boyd's 100th

Australia Post releases a commemorative stamp acknowledging the seminal architect’s centenary.

Interiors

Karen McCartney's Dreamy, Rustic French Farmhouse

A dream European outpost for two of Australia’s most respected design aficionados! (And yes, it's available for holiday rental).

Modernist Australia

This Corner-Block Mid-Century Classic Is For Sale

A modernist treasure that hasn't changed hands since the late 1960s!
Patricia Callan

News

Our Guide To The Biggest-Ever Melbourne Design Week

Australia’s creative capital transforms into a thriving design hub this March!
Sally Tabart

Homes

A Media Mogul's Inner City Oasis

The Fitzroy apartment of Melbourne power couple Nick Shelton and Catherine Graves.

News

A New Exhibition Of Raw, Gestural Works From Miranda Skoczek

One of Melbourne’s most collectible contemporary artists opens her first show of the year tomorrow.

Architecture

An Architect's Own Dream Home

Sally Wilson of sw-architects shows us around her newly renovated home in Woodville, South Australia.
Miriam McGarry

Food

Nutella, Sea Salt And Brown Butter Chocolate Chip Cookies

Charlotte Ree's epic choc-chip cookie, with all the trimmings!
Charlotte Ree

Similar Stories

Interiors

Great Gatsby Grandeur At Bert's

A decadent new dining room in Sydney's Northern Beaches channels grandeur from a bygone era.
Sally Tabart

Interiors

A Nod To The Australian Aesthetic In South Korea

Melbourne's Flack Studio brings some serious colour to sensational Seoul eatery, Caravan Hapejong.

Interiors

Fonda Makes An Entrance In Sydney

So many interiors trends we’re crazy about, with a side of tacos!
Elle Murrell