This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

The Contemporary Revival Of Moby 3134

Interiors

It is not often than the words ‘refined’ and ‘70’s aesthetic’ are bandied about in the same sentence. But this delightful combination of descriptors is what Melbourne based design firm GOLDEN have achieved, in their award-winning re-fit of a beloved Armadale cafe: Moby 3143.

GOLDEN co-directors Kylie Dorotic and Alicia McKimm chat with us about transforming an iconic 1970’s shell into a distinctive contemporary venue.

6th April, 2018

Moby 3143 fit-out by GOLDEN revision the 1970’s shell of a beloved Armadale institution. Photo – Sharyn Cairns.

Moby 3143 is ‘very well known for its food, so the marriage of interiors and food makes for a fantastic hospitality experience.’ Photo – Sharyn Cairns.

Hello Moby! Photo – Sharyn Cairns.

‘It’s a real thrill to see every zone activated, with customers enjoying all corners of the café. It’s created a wonderful atmosphere.’ Photo – Sharyn Cairns.

Ray of light on the fresh teal and ochre interiors. Photo – Sharyn Cairns.

Moby 3143 was recently awarded Best Café at London’s World Interior News Awards. Photo – Sharyn Cairns.

‘The building’s original arch windows beautifully frame the abundant colour inside, adding to the appeal from the exterior.’ Photo – Sharyn Cairns.

Attention to detail in every element of Moby 3143. Photo – Sharyn Cairns.

‘Key to the design was successfully connecting all zones within the three-storey building.’ Photo – Sharyn Cairns.

Ready to dine! Photo – Sharyn Cairns.

When 1970’s Tuscany meets contemporary chic. Photo – Sharyn Cairns.

‘We create designs that go beyond the aesthetic, to evoke a deeply resonant experience, and this project encapsulates that passion.’ Photo – Sharyn Cairns.

‘With Moby 3143, the goal was to create a new “institution” for the locals.’ Photo – Sharyn Cairns.

‘Our intention with Moby was to reactivate the space, known and loved by Armadale locals as the Woodstock espresso bar for many years.’ Photo – Sharyn Cairns.

Moby 3143 was recently awarded Best Cafe at London’s World Interior News Awards. Photo – Sharyn Cairns.

Moby 3143 is a new café, on the site (and within the shell) of beloved Armadale institution, the Woodstock espresso bar. Melbourne based design firm GOLDEN – alongside builder Bear Projects, and CIP Studio for branding and visual identity – have reimagined the 1970’s space into a contemporary and sleek new eatery, which draws on Tuscan inspiration. The designers see the rebranding and design as renewing an institution, and ‘strived to design a café experience that would invite locals to reconnect with the iconic building.’

Kylie and Alicia explain that the dual colour scheme of ochre and teal was chosen to represent both new and old. ‘The textured ochre finish is reminiscent of a warm Tuscan render, while the teal offers a contemporary edge’ the designer explain. The attention to detail extends to the careful selection of delicate cutlery, elegant glassware, and the consistency of design motifs and colour scheme across the multi-level site.

Ensuring connection across the three stories was a priority for the designers, who sought to conjure continuity ‘from kerbside seating, to the interior, mezzanine and upstairs deck.’ Kylie and Alicia achieved this through the colour blocking which wraps around the walls and up the stair case, whilst emerald green tiles frame the kitchen, and provide an eye-catching window for patrons to peep into the culinary stage.

The success of Moby 3143’s fit out has been celebrated at the London’s World Interior Awards, in receiving the prize for Best Café. GOLDEN studio’s work on Sum of Us Studio  also brought home a golden gong, for these golden designers.

View Comments

Similar Stories

Interiors

Great Gatsby Grandeur At Bert's

A decadent new dining room in Sydney's Northern Beaches channels grandeur from a bygone era.
Sally Tabart

Interiors

A Nod To The Australian Aesthetic In South Korea

Melbourne's Flack Studio brings some serious colour to sensational Seoul eatery, Caravan Hapejong.

Interiors

Fonda Makes An Entrance In Sydney

So many interiors trends we’re crazy about, with a side of tacos!
Elle Murrell

This Week

Homes

The Rainbow Rental

Kitiya Palaskas shares her Pascoe Vale rental, filled with art, plants, textiles and life!

Modernist Australia

A Secret Modernist Stunner For Sale On Sydney's North Shore

After cherishing this unbelievable home for over 45 years, the current owners are ready to hand over the keys to a considerate new custodian...
Patricia Callan

Interiors

A New Standard In Architectural And Interior Hardware

Linear Standard is a sleek new range of door handles and hardware, designed in Melbourne.
Miriam McGarry

Architecture

The Perfect Red Hill Retreat

Templeton Architecture connect a collection of buildings on a rural site into a contemporary country dream home.
Miriam McGarry

Studio Visit

Shannon Garson's Exquisite Hand Painted Porcelain

A studio visit with celebrated Sunshine Coast ceramicist, Shannon Garson.
Jo Hoban

Art

Flock To The New Exhibition From ‘Bird Nerd’ Leila Jeffreys!

The photographer shares her upcoming show ‘High Society’ opening October 16th at the Olsen Gallery, Woollahra.
Miriam McGarry

Photography

Celebrating 10 Years Of Photography With Broadsheet Editions

A new collection of framed photographic prints, from Broadsheet's stable of stellar local photographers.

Exhibition

A New Lens On Mid-Century Icons!

Celebrated photographer Derek Swalwell launches his latest exhibition, Farnsworth + Miller, at Fini Gallery, opening this Thursday!
Lucy Feagins
  3 hours ago

News

Billie Justice Thomson Presents Human-Sized Paintings in ‘Big Show’

A show of epic proportions (literally) by Billie Justice Thomson at Modern Times!
Amelia Barnes

Art

Muted, Geometric Paintings by Bec Smith

An exhibition of subdued and stunning paintings by Melbourne artist Bec Smith opens tonight at Saint Cloche gallery in Sydney.
Miriam McGarry

Interiors

These Are Officially The BEST Rooms In Australia!

Australian House and Garden's celebrate their Top 50 Rooms for 2019.

A Day In The Life

A Day In The Life Of Anna Schwartz, Gallerist

Passions for art, food and culture intertwine, in the daily routine of this inimitable Melbourne icon. 

Join The Conversation On Designing A Sustainable Future

Lucy hosts a dynamic panel discussion with three local leaders (and ladies!) in sustainable design – Join us!
Miriam McGarry

News

Australia’s Largest Celebration Of Aboriginal And Torres Strait Islander Art

The Tarnanthi Festival returns in 2019 at the Art Gallery of South Australia.
Sponsored

News

Your Chance To Step Inside Tasmania’s Most Iconic Buildings + Homes!

Over 70 buildings in and around Hobart will be open to the public across November 9th-10th!
Sponsored

Similar Stories

Interiors

Great Gatsby Grandeur At Bert's

A decadent new dining room in Sydney's Northern Beaches channels grandeur from a bygone era.
Sally Tabart

Interiors

A Nod To The Australian Aesthetic In South Korea

Melbourne's Flack Studio brings some serious colour to sensational Seoul eatery, Caravan Hapejong.

Interiors

Fonda Makes An Entrance In Sydney

So many interiors trends we’re crazy about, with a side of tacos!
Elle Murrell