A typical day for me involves…
…Muesli and makeup before being driven mad in peak-hour traffic as I drive from the West to Abbotsford by 8.30am. I always pick up a coffee on the way from LBSS on Victoria Street, that is my reward for making it through the daily commute!
At the office, most days involve a lot of emailing with suppliers, agents, collaborating artists – keeping things chugging along and on time. We are usually working across three seasons at once, around 10 months ahead of the collections launching in to stores, so there is a lot of multi-tasking of mental lists going on in my head. I also spend the day reviewing and commenting on print strike offs or samples that arrive. Catching up with Lisa on where everything is at, and of course creating prints and designing accessories when it’s that time of the season.
Once the working day ends I’m usually fantasizing about getting horizontal on my couch, but I do make it to pilates a couple of times a week and also enjoy catching up with friends for dinner before hitting the hay. I need a lot of rest so I’m usually tucked up in bed by 10.00pm.
The highlight of the day is…
…receiving parcels! It’s always exciting to rip open boxes full of print strike offs or samples – seeing your work come to life, transformed from a sketch on a spec sheet to the real thing never gets old. It’s a bit like show and tell, lots of ‘oohs’ and ‘aahs’, and of course the occasional, ‘oh boy… what happened here?!’
The most rewarding part of my job is…
…meeting and working with our collaborating artists. We now collaborate with an artist on apparel prints every collection. We also work with Australian jewellery or accessory designers and makers on a Gorman exclusive collection each season.
At the beginning of each season we put together ideas of whose aesthetic we think could marry well with the Gorman style and also something that will grab the attention of the ‘Gorman girl’. After reaching out to the artist (and hopefully receiving a YES back from them) we are sent photographs or scans of their artwork. We then take their paintings, drawings and create prints/textile designs. We might alter the colours and configurations of the original piece, and convert the artwork in to something that can be yardage printed.
It’s special to see and hear the reaction of each collaborator when they first look at the prints mocked up on apparel shapes, as embroidered or embellished appliqué motifs or big costume earrings… it’s like they are looking at their own work for the first time. I feel lucky to be in a role where I have the platform to reach out to people I have long admired, and then get to work with them and their artwork. I’ve made some great friends along the way!
On the other hand, the most challenging aspect of my job is…
…colouring inside the lines, so to speak. Business vs. creativity and finding a balance. Being apart of a relatively large commercial brand means that you can only push ideas so far before the customer doesn’t get it… and creatively that can feel restrictive at times.
Essentially it’s about understanding the customer and being across what’s selling and what isn’t, analyzing that data and moving forward with more knowledge for the next collection. You have to accept the limits and realise that, although you might love to wear a dress with a giant embroidered monkey eating a sequined banana on it, not everyone feels the same way! It’s a lesson in compromise and acceptance!