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Plus Equals

Fashion

It’s a story we hear quite a bit around here. Two clever, highly experienced creative professionals tire of the corporate rat race, and soon find themselves joining forces to launch their own brand.  In this case, Jacqueline Kaytar and Michelle Jones met working together at a luxury lifestyle brand, Jacqueline in creative direction and design, Michelle in product and operational management.  They struck up a close friendship, and their complementary skills soon gave way to the inevitable – collaboration! Their brand new range of handcrafted leathergoods is created under the name Plus Equals.

4th November, 2014
Lucy Feagins
Tuesday 4th November 2014

Jacqueline Kaytar and Michelle Jones met working together at a luxury lifestyle brand, Jacqueline in creative direction and design, Michelle in product and operational management.  They struck up a close friendship, and their complementary skills soon led them to consider collaboration.

‘After a decade in commercial business we were both exhausted by continually chasing the next ‘big idea’, only to be made obsolete the next season’ explains Jacqueline. Overwhelmed by the endless trends and constant development cycle in their previous roles, the pair found themselves compelled to create a pared back range of accessories that were functional, beautiful but not driven by trends, and designed to last.  Their business, Plus Equals, is founded on a shared belief – ‘that when a product combines design, purpose and craftsmanship, it becomes more than the sum of these elements – it becomes a companion’.

The debut range from Plus Equals includes classic bags, wallets and coin purses, all handcrafted in Italy by  a third generation family of leather manufacturers. The aesthetic is distinctly minimalist, stripped of all embellishment. ‘We’re interested in making classics, finding a beautiful material and working with skilled craftspeople to create something that is designed with purpose, to transcend trends, to endure seasons’ says Jacqueline.’

Having only just launched this month, Jacqueline and Michelle are looking forward to seeing how people wear and use their debut collection!  Always inspired by travel, the pair have also been exploring collaborations with other craftspeople who have traditional skills, for future ranges. ‘We’re planning to do other lifestyle products, its too early to say what as we don’t want to rush the sampling process, but our vision is to create a collection of goods that are refined yet essential’ they say.  We look forward to seeing what comes next from this supremely stylish duo!

The complete debut range from Plus Equals is available to buy online here.  Prices start at $290.

Jacqueline Kaytar (left) and Michelle Jones (right) of Plus Equals.  Photo – Oscar Nicholson.

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