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Spring Fashion with Alice Euphemia - Emma Mulholland

5th September, 2011
Jenny Butler
Monday 5th September 2011

This week we welcome Karen Rieschieck of Alice Euphemia to the Guest Blog! Karen will be sharing some of her favourite up and coming fashion designers in celebration of Melbourne Spring Fashion Week. Karen has also generously offered a $500 gift voucher to Alice Euphemia to one lucky reader - be sure to leave a comment between now and 10pm Thursday for you chance to win! - Jenny x

Post Vibe Blazer and Dart Frog Mesh Top by Emma Mulholland

We have the pleasure of introducing a bevy of debutantes to the Alice stable this spring/summer. Over the next five days we’ll be introducing our hot picks of Australia’s newest and brightest designers in fashion. Perfect way to celebrate Melbourne Spring Fashion Week!

We’re damn excited by Emma Mulholland’s collection, an exaggerated range inspired by surf labels from the 80’s and 90’s (remember Hot Tuna?), with elements inspired by craft from Papua New Guinea and Africa. ‘Queen Aurelia’ is psychedelic and sporty, with lots of mesh, dip and tie-dyed silk and heavy embellishments. Emma was selected to show at RAFW this year in the TAFE New Innovators Parade and immediately caught our eye. This is a limited and brilliant debut collection. This is the sort of ‘find’ that keeps us still excited about local fashion after 15 years!

- Karen x

Dart Frog Dress and Parrot Fish Skirt by Emma Mulholland

The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email