wow, lovely label. beautiful clothes!

Such great colour! Loving that about the new season and looking forward to shedding the winter clothes…

Unique look that says Melbourne to me, embrace the colour for sunny days ahead.

Love the colour explosion and the gorgeous primitive patterns!

A blessed relief from the blacks n greys of Winter

A-m-a-z-i-n-g! Love the colour and patterns so much!

What colorful & fabulous prints to brighten any day!

Gorgeous colours….

What a gorgeous way to ring in spring. Gloriously awesome…

So much gorgeous colour! I’ll definitely make a visit next time I’m in Melbourne!

i am NOT afraid of colour!
would love, love, love to win these eye candy clothes.
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Those colours and textures are amazing!

very creative designs, very bold would be quite a statement at the office.

Super fun outfits, nice to see some colour explosions!

ah! the vibe blazer and frog mesh top are freakin’ awesome…

wow can’t wait to get stuck into THAT! :-)

colour me up please….

Love the blazer, and she was my favorite model on ANTM!
Will be watching this space fir mite amazing designers!!

Those shoes remind me of bike handles – you know with the streamers dangling. Gorgeous to see colour now that spring is here. xxx

oh gimme gimme gimme! my wardrobe needs a facelift :)

amazing colours!!

It’s a relief that there are young designers out there still willing to push play – be interested to know what PNG crafts have influenced her…like the froggie crop top best..

Incredible!

Looks great and would be fantastic to win.

SO. MUCH. COLOUR.

Great to see designers pushing the boundaries!

The colours ar blowing my mind. Brilliant.

Stunning clothes! Loving all the colour!

Great work Karen! Love the colours.

color…Color..COLOUR such a relief from our Black black BLACK

These designs are just so overwhelmingly amazing. Such incredible pieces of art.

I would live in AE if I have the moola! Plus you guys sell the famous TORTILLA RING! ooooooooooh love.

Beautiful colours and patterns!

great stuff…

my summer wardrobe is very much in need of some love and attention!

I need some colour in my life x

Everything looks so amazing….would love some more colour in my wardrobe..x

amazing colours/patterns/textures, i gotta break out of my melbourne black habit

I want my summer to be full of colour! x

wow

Absolutely love the Lover red lace dress. All clothes are so colourful and unique though!

one of the best reasons for moving to Melbourne…Alice Euphemia I salute you!

This is my daughters absolutely fav shop. She loves the individual clothes, the one offs and the incredibly creative designs. I’d love to surprise her…

Yay for a rainbow of delightful clothes. Isnt it a nice world with so much talent in it. I love spring.

colour? in Melbourne?! loving your work AE.

Gorgeous colours. Fantastic to brighten our Melbourne days. Though today is so bright – it is glorious. Clothes to match the day. Beautiful.

Love this stuff!

Excitement! Love this guest blog collaboration. x

Love the colours for spring!

Perfect for spring :)

All these colors are a spin out! love them.

Sensational colours

Such a treasure trove of gorgeousness

Bye bye black sheep !!

Like a bower bird collection! Love it.

so nice to see some colour!!

All the pretty colours! These garments would certainly help me in my quest to always look like i have been spewed on by a rainbow. I’ll definitely pop in soon to have a play. x

just amazing!

The bold & the beautiful…

Oh I love Alice so!

oooo! I’m headed to Melbourne in October and some dollars to spend at Alice Euphemia would be mighty appreciated. I can still vividly recall my last visit. It was the year that Romance Was Born had all the Del Kathryn Barton prints.

My sisters wedding is fast approaching and the theme is ‘a splash of colour’… is it a sign? I think so!! :)

Lovely :)

wow those clothes scream summer!

Only yesterday I was playing with my warerobe to see what patterns together are acceptable..now I feel much more confident getting my colourful on! Now to decide which statement alice piece I can add to the mix! :)

that’s out of control !! love the colours :)

bring on the alice goodness!!

Alice is beautiful. I once bought an amazing coat there and my drycleaner “lost” it.
:( maybe with the $500 I could buy another one?

I want pom poms on all my shoes, very awesome!

wow crazy awsome designs…love it

Love Alice!

A gift voucher would do wonders for my new goal not to wear only black, especially with all those colours!

I would love to be able to open my wardrobe and see a party happening in there!

YES PLEASE!

Awesome!!

I have made a pledge not to wear black for a year, what a help these clothes would be!!!Thank you for brightening my inbox.

Another amazing example of art through fashion!

They Hyper Colour is wonderfully refreshing.

I just LOVE all these colours for Spring – JUICY!!!

so so cool!

Awesome!

Wow – those colours! I am trying very hard not to think about Hot Tuna. It’s a bit, well, wrong associating such beautiful pieces with Hot Tuna!

I LOVE it! The colour is so refreshing x

Great new talent

Please turn up the colour dial to full blast! I am loving Australian labels that reference elements of 80s Australian fashion – I totally get the Hot Tuna reference – taking the positive elements of a design and transforming its connotation. I grew up with surfies and to be honest we didn’t really see eye to eye. But I did wear surf tshirts and now that I am an adult I appreciate how striking some of those designs were, especially when taken out of context. I love how Emma has used neon to merge such colloquial references with tribal designs. Ideal for snake-like wandering through a long, hot Australian summer!

Emma Mulholland’s choice of colours inspire me me steer away from my typical Melbourne muted palette of a wardrobe… Not since my Hyper Colour days have I deviated from shades of black, grey and beige. Me, boring? Pah-lease! But I’m now feeling an essential wardrobe colour overhaul! Well done Alice in always exposing us to and being at the forefront of new trends and up-coming talent!

That blazer is brilliant. Literally. LOVE seeing designs inspired by nature.
Thanks TDF and Alice E.

Amazing colours!! Perfect for this warmer weather which has started to emerge.

Such a bab’in collection

So bright and colourful, perfect to wake us from our wintery monochrome.

yep spring and colour so necessary!

winning this would surely brighten up my day

Wow, I nearly spilt my cup of tea!!! Not because I think I think it’s beautiful, but because I’m trying to find out if Emma Mulholland has a connection to the people and culture of PNG and Africa and I can’t find one!!!

If not, this is appropriation and sadly, another attempt to take elements of another person’s culture to create new trends and be “innovative”. Designers in the fashion industry and any industry for that matter, should consider why they need to draw from other cultures as inspiration rather than look at their own. There is beauty and integrity in there somewhere.

For Indigenous artists and designers like myself who are from the Pacific and who are creating work that references the sacredness of our cultures and symbols, this kind of work is offensive. Many designers have copied before and it will continue unless people start making an intelligent effort to acknowledge cultures properly and respectfully.

If you want to see some work from the Pacific that has style and integrity, see the Pacific Women’s Weaving Circle on facebook and some of mine at http://www.maryanntaliapau.net You’ll find how much we value our craft and designs and how they are directly connected to our identity as Pacific women in Australia and not some temporary trend.

That Post Vibe Blazer makes my pupils dilate with adoration; this confounds my eyes because they’re also blinded by the sheer brilliance of that colour.

Amazing giveaway, thanks Lucy!

Love all that amazing colour and the perfect way to jazz up the wardrobe!

So fresh and eclectic, I think I’m in love.

Am loving the use of colour! Can’t get enough

AE was one of the first shops I discovered during my first trip to melbourne!

Went to the business seminar today and your talk really inspired me thanks im going to start a blog tonight ha ha!

I love Alice…

Loving the direction

hot diggity – check out all the rainbow!

SO MUCH COLOUR! Just what Melbourne needs!

went to the business seminar this morning – loved karen’s outfit!
and your talk was fabulous :-)

I need new clothes, I need these new clothes! I need to wear more colour, it makes me happy!

like ariel on acid… these clothes are incredible!

love the colours and love Alice E…always gorgeous pieces from fab aussie designers!

OMG! Amazing colours. Can’t wait to read more.

Totally see the 80’s/ 90’s surf brand inspiration. Unreal, radical, gnarly! These old surfie phrases are so fitted to this totally awesome collection! Rock on

beautiful colours!

You guys are absolutely fabulous, everytime I am in Melbourne I come and drool over every single carefully curated piece in your gorgeous store. I can’t wait to see all the new talent you have sourced for this season.

So beautiful, yes please!

I’m in love with Alice and her malice

I’m in need of a spring makeover!

so vibrant, so happy, so right for spring

My wardrobe needs that colour zap!

Fantastic, love Alice Euphemia!

I’ve always loved Alice Euphemia; these colours are gorgeous for Spring!

so excited about alice euphemia on the guest blog this week. so colourful and love that you support up and coming designers. xx

Sweeeeeet! From one Alice to a girl called Alyce who gets called Alice. xx

alice is always the best antidote to the monochrome of melbourne

a sure way to freshen my tasmanian winter wardrobe!

luvlee

I can haz prize plz?

Yay! My favourite shop girls sharing their secrets and inspiration, what could be better!?

Cuurazzzy prints! Love ’em!

Love it! Reptilian chameleon!

smashing outfits

please please please pick me! I have moved to Sydney and everyday I miss Melbourne boutiques like Alice.

a m a z e b a l l s . . .

euphoria! hoorah! x

I could sport those shoes to work, if not the rest of the outfits!

Love all the colour. Spring has arrived to Melbourne!

dress me up with all that colour!

I need more mesh in my life.

wowser.. how intricate and ethereal. those shoes are amazing

pick me, pick me!! Just Lovely!!

Simply stunning collection! I’m sure I could make room in my wardrobe for some summer brights

Hello Spring! Love, love, love the collection!!!

colour makes life confetti
love the 80’s influence

Another fun and quirky brand to join my favourite Australian brands (such as Romance was Born). We need more brands, who are not afraid of colour, clashing prints and textures and a love of over the top, crazy styling!! Loving the literal references to the beach theme, in the fishy/froggy eyes. That blue skirt is amazing!!

I too love the colours in this collection. I also want to acknowledge Maryann’s comment (at comment 92) about recognising sources of inspiration and the problem of ‘copying’ symbols without perhaps referencing the original meaning and sacredness of those symbols. I have visited (Western) Samoa some 14 years ago and since getting to know a few really special people I came to value their particular heritage and story. I bought a locally designed sarong with a turtle design on it. The piece tells a real story as it were, and not just a ‘trend’. Thanks Maryann for your reminder that ‘fashion’ and design in the bigger picture can also be respectful of culture.

Colour my life with the chaos and trouble. Love these!

Colours go pop! Love it.

amazing! x

Wow – fantastic colors! Such great inspiration here. Would love a chance to win.