The Lowercase - Colourful Friday!

Jenny Butler
Jenny Butler
4th of February 2011

I'm so sad to say goodbye after this brilliant week with Michael and Tessa [with bonus baby bump!] from The Lowercase. DON'T FORGET - Leave a comment on any of this week's posts to go into the draw to win The Lowercases's complete range of Papermats! Wow - thanks again guys!! - Jenny x

Gaudi’s colourful pastel mosaic for Case-Study #1

Hello and Farewell! Today sadly brings us to the last chapter of The Lowercase Journey, but rest assured it will be a Colourful (Fri)day!

Colour can make a small, positive difference to anyone’s lifestyle. At the studio we are always searching for new colour-paths to explore... everyday, everywhere, from every angle. In fact, Michael and I often find our world is coloured though the unexpected (and the unsuspecting). . . utilitarian objects, urban landscapes of structural heights and incidental interiors.

Case-Study#1. Architecture. [see above!] Gaudi’s colourful pastel mosaic work offers an optical-illusion on the grandest of scales.

Case-Study#2. A Mode of Transport . This bicycle is a great example of how organic colours which reflect those created by mother nature can seamlessly appear to grow into their surrounds. The warm bronze frame, tan child-seat, and neutral beige carry basket are elegantly absorbed into the scene: at one with the landscape.

Case-Study#3. The Store Interior. If you want to draw attention, use R-E-D. Red is the color of energy, associated with movement and excitement... and Sales(!), seen here in through the interior fit-out of a Hong Kong boutique.

Colour has also obviously played a very vital role in the creation & production of The Lowercase range. Each product design has been specifically "coloured-in" to evoke a relevant emotion inline with the item's functionality. We worked with pastel colours, like Pistachio Green, Eggshell Blue and Moonshadow Grey for the launch Duvet collection to encourage tranquillity in the bedroom for a more restful atmosphere (and the perfect dream-landscape, as discussed in yesterday’s blog!). And our sustainable papermats stimulate the appetite with their ready-to-serve instructions in Orange!

Likewise, our Colourful Expression Cards offer a bold injection of colour to match each special occasion: Citrus Yellow, like a sunny-day instantly brightens our mood and signals something exciting, a message of “Congratulations!” / Peony Pink is warm and uplifting, like a friendly embrace offers an instantly communicates a message filled “With Love”. An easy way to colour someone's day!

And it is here dear friends that we bid adieu, guest-blogger-baton to handed over once again... A hot-pink-hug and bright yellow thank you to Lucy for inviting The Lowercase to contribute to one of our most apparent tools of inspiration, The Design Files! Stay tuned for more adventures soon...

Love from The Lowercase x

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