About TDF

Frequently Asked Questions

The Design Files is Australia’s most popular design blog, edited and (mostly) written by Lucy Feagins.  The site started as a pretty simple blog in early 2008, when Lucy was working as an set dresser in the film industry and interiors stylist.

The Design Files covers Australian design in all its forms – from architecture and interiors to art, craft, graphic design and illustration. Want to know more? You can visit the About page here.

Here are some of the questions we often get asked :

HOW DID LUCY BREAK INTO THE STYLING / SET DRESSING INDUSTRY AND DOES SHE HAVE ANY ADVICE FOR BUDDING STYLISTS?

Like most creative fields, the styling industry is highly competitive but don’t let this deter you! Here are Lucy’s top tips for getting your foot in the door –

⋅ Experience is the most essential thing when it comes to styling, and same goes for working in the film industry. Unfortunately there is no way to gain experience really except to work for free (or very little) just to get your foot in the door.   ANNOYING but imperative.  We’ve all done it.  Be polite but be persistent in your efforts to gain work experience or internships from those you admire.

⋅  Set yourself a time limit when it comes to working for free.  Give yourself 40 – 100 hours or so working with one particular company or person, before you start charging  for your time.

⋅ Have a web presence – a blog or a website which showcases your work is imperative.

⋅ Hone your skills! There are some great one-off styling master classes out there, our pal Megan Morton has some great offerings over at The School.

WHAT ADVICE DO YOU HAVE FOR WRITING A GREAT BLOG AND / OR MAKING AN INCOME FROM YOUR BLOG?

Every blog is different, but we think great blogs often have a few things in common.

⋅ Original content gives readers a reason to come to your site, for content they know they won’t see anywhere else.

⋅ Regular updates give people a reason to visit every single day.

⋅ If you support and promote other blogs and businesses, those people will in turn share your blog with their networks, growing your readership in an organic, reciprocal way.

In terms of making an income from your blog, that really is a very personal thing and one size certainly doesn’t fit all.  The options are –

⋅ You can choose to use a third party ad network such as Nuffnang – we have never worked with them but lots of excellent blogs do.

⋅ Work directly with advertisers.  At TDF we have always worked directly with our advertisers to ensure all ads are super relevant to our content, and all ad creative is nice and pretty!  This is a lot more work but we think it makes for a better reader experience.

Either way, what is essential is that you have a good sized readership and that you know who your readers are – are they male or female, what age are they, where do they live, where do they work?  Advertisers need to know this stuff to ensure your site is a good fit for their brand.  Learn about your readers by asking them to take an online survey – we use Survey Monkey annually to learn about our readership.

DOES THE DESIGN FILES ACCEPT WORK EXPERIENCE PLACEMENTS OR INTERNSHIPS?

We don’t offer internships throughout the year, however we do occasionally take on interns for our annual TDF Open House event.

If you are interested in interning at our TDF Open House event in November / December 2014 in Melbourne, please email lisa@thedesignfiles.net

CAN I ADVERTISE WITH THE DESIGN FILES?

Thank you for interest in advertising with The Design Files.  Please visit our Advertising page for information about our readership, ad options and rates, then email ads@thedesignfiles.net to request an ad kit. We’ll get back to you asap.

HOW MANY PEOPLE READ THE DESIGN FILES?

Our current readership sits at over 180,000 unique visitors per month, and over 1,000,000 page impressions per month.

MY HOUSE IS LOOKING A-OKAY, I THINK IT MIGHT HAVE HOME TOUR POTENTIAL. DOES THE DESIGN FILES ACCEPT SUBMISSIONS?

Yes we do! For submission guidelines regarding potential home tours, interviews, products, and unique creative businesses / individuals doing amazing things please head to our Contact page.

IS ANY EDITORIAL CONTENT ON TDF PAID FOR?

No way! If you see it on The Design Files it’s because we love it, no one pays for a mention on The Design Files.

CAN I REPUBLISH WHAT I SEE ON THE DESIGN FILES?

The Design Files original content and photos are copyright protected. Please email us before re-posting our content on other blogs and websites. However please feel free to share our images on Pinterest using the credit ‘via thedesignfiles.net’ and including a photographer credit if applicable.

you guys took some awesome photos of me / MY BUSINESS WHEN I WAS FEATURED ON THE DESIGN FILES… CAN i GET COPIES OF THOSE PICTURES?

Generating original photography for this website is a really huge investment, and for this reason we are quite careful about where our imagery ends up.  We often allow independent creatives and small business owners to use our photographs on their personal blogs and websites, this is assessed on a case by case basis.  We don’t usually allow our photos to be published in other publications (either online or in print)  without remuneration.  Please email us with your photo usage request, and we’ll do our best to assist.

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