The Design Files Daily

Interview – Sarah Parkes of Smalltown

Knotted Egg pendant light by Sarah Parkes – aka Smalltown

Custom installation for Avido Restaurant and Wine Bar in Sydney. Photos – Will Reichelt

Two-tiered macramé plant holder by Sarah Parkes

Residential commission – custom chandelier by Sarah Parkes

You know what’s amazing?  It’s amazing when the initiative and unique skill of one person, at a particular moment in time, seems to single handedly drive a design trend in a certain area or city. I think sometimes it just takes one inspired creative to start making something new and distinctive – and before long that idea forms it’s own trajectory and becomes part of a a city’s collective consciousness.  And then it pops up everywhere!  I am sure Melbournians will have noticed this recent trend of incorporating oversized macramé installations into hospitality, retail and commercial interiors.  This idea has been springing up in lots of new venues in the past couple of years – but I’m willing to wager that’s almost entirely due to the unique talent of Melbourne designer Sarah Parkes – aka Smalltown!

As you’ll learn below, Sarah started out in graphic design, before turning to jewellery design – which in turn led her to discover macramé.  It wasn’t long before her small macramé accessories had been superceded by commisions for quite complex oversized installations.  In just 3 years Sarah has put her macramé stamp all over Melbourne – and a little of Sydney too!  Her output is impressively prolific – she’s worked on a great variety of shop, restaurant and bar interiors, and aside from her large, custom commissions she also makes smaller hanging baskets and accessories for sale via her website.

I’m sure if you live in Melbourne you will have spotted a little of Sarah’s work around town – now you can finally put a name to the knots!

Massive thanks to Sarah for her time with this interview and all the great pics!

Creating macramé installation and products for a living seems like a very niche and unusual career path! Tell us a little about your background – how did you first discover macramé and what path led to what you’re doing now?

I studied graphic design quite a while ago, and since then have followed several different creative paths.

About 3 years ago I started a jewellery label, and for my second collection I learnt how to macramé. I taught myself from old 70’s craft books that I had collected. Around that time friends were designing the interior of the new Claude Maus store in Melbourne and asked me to make a large knotted hanging. I loved the jump into oversized, working with large guage rope and seeing the beauty of the big chunky knots. That was quickly followed by two huge plant hangings for Space Furniture in Richmond which cemented my obsession.

For some reason macramé totally clicked with me creatively and I realised its endless potential. It can be purely decorative or, due to the strength of the rope and knots, it can also serve a practical purpose, such as suspending something. I really only use a couple of knots, it’s the way I put them together that creates the design. My brain enjoys the symmetry, pattern and neatness of it all. Knots have a history and symbolism and there is something beautiful about them. I’m pretty obsessed I guess and now I can’t imagine doing anything else.

Jewellery and accessories by Sarah Parkes of Smalltown

Where might we have seen your work?

I have interior pieces in Claude Maus boutique, Fur Hairdressing and The Brix and Lupino restaurants in Melbourne, Avido Restaurant & Wine garden and The Ivy in Sydney. Xmas 2011 windows for Kookai clothing stores. I’ve done installations for the last two Australian Tennis Opens. Some people might have seen my Knotted Egg light in magazines or on blogs.

Claude Maus store – Melbourne

Custom installation for Champions Bar – Australian Open 2011

What does a typical day at work involve for you?

I had a baby last year so my work pratice has changed quite a lot. My partner also works for himself so we’re doing the baby juggle between us at the moment.

I do my emailing and other businessy things in the morning at home. I have a lovely big studio space on Smith St, in Collingwood. I either take my daughter South there with me for a couple of hours or I’ll get a full day in there to myself. Once I’m there I try not to leave or get distracted and there’s no computer either… studio time is very precious!  Currently I’m either filling orders for my lights and plant hangings or working on commissioned pieces. So there’s generally a lot of knotting going on.

Hanging knotted pendants at Portmans, Sydney

Can you give us a little insight into how your business structured?  How does work find you? Do you have any helpers / collaborators to assist with the bigger projects you work on?

My business structure is pretty loose!  Promotion is not my strong point so work has always found me. It’s especially good now as I’m not working full time and I seem to have a nice flow of projects happening. I always think there’s an exciting job around the corner. I’ve been so lucky to have worked on a succession of great projects with fantastic clients who trust me and allow me free reign creatively. Each job has challenged and pushed me in unexpected ways. I enjoy the collaborative process with the client as they come to me with an idea and it’s often something I wouldn’t have done myself.

I usually do everything myself however my partner often helps me out. He’s a builder, very practical and has strong guns which is invaluable for some of my pieces. On a recent job for Kookai I had to produce window hangings for stores nationally and he was required to cut up 4kms of rope into 8m lengths!

Kookai Christmas windows – Macrame wall hanging by Sarah Parkes of Smalltown

I would love to train someone up to help and this would take a lot of time and effort but it’s something that I’ll look at in the future. And then there’s the part of me that wants to do everything myself. However my aim is to get someone to make my ‘product’ pieces such as the lights and plant hangings and I can concentrate on commissioned pieces which is what I love.

Custom window installation at Bloom, South Yarra

Which other designers, artists or creative people do you admire?

All my friends are creative and doing their own things so I’m constantly inspired by what they do.

Can you list for us a few resources across any media you tune in to regularly for creative inspiration?

I don’t have much time to trawl the net or read magazines. It’s always good to get a fix of internet browsing though to see what’s going on out there in the big world.  Most of my inspiration currently comes from my materials and the craft itself.

Amo La Vida decorative hanging

What would be your dream creative project?

An amazing, big commissioned piece with an unlimited budget.

Installation for The Brix, Fitzroy. Photo – Hilary Walker

What are you looking forward to ?

I think there’s so much scope with macramé and I’m always looking forward to the next possible job. I have some exciting potential projects in the works and the possibility of an overseas job this year. When I get the time I’m also looking forward to doing some more experimenting with different materials and processes such as dyeing. There’s so much to do and not enough time!

Installation for Lupino restaurant, Melbourne

Melbourne Questions

You favourite Melbourne neighbourhood and why?

I love living in Brunwsick… it’s low key, neighbourly and with lots of little interesting places. And Sparkly Bear (shopping centre) is a just short walk away.

What and where was the last great meal you ate in Melbourne?

I don’t go out much now and we love cooking at home. My partner tries to make me eat more meat products and the ribs he bbq’d up last week were the best yet.

Where would we find you on a typical Saturday morning?

At home cooking up mexican eggs and entertaining South.

Melbourne’s best kept secret?

Staying home and watching bad tv on a Saturday night is cool. The Three Amigos and Blazing Saddles double header last weekend was killer!

Pot hangers – made to order (make contact via Sarah’s website)
  • class=

Goldnbrown GIVEAWAY!

Great new products by Goldnbrown. Photography  - Justine Ellis.

OK so clearly most of Australia is having a public holiday today, and possibly NOT rushing to the laptop to check out their favourite blogs this morning…. but if you ARE tuning in for your daily design fix, then I am pleased to reward you with this fab and fittingly summery giveaway!

As mentioned yesterday, Goldnbrown is a gorgeous new local beach / homewares label – the joint project of two very driven local creative ladies, Andy Brown and Sass Goldsworthy.  You already KNOW these ladies are awesome because Andy shared her very beautiful HOUSE with us yesterday – so special!

Sass and Andy have worked incredibly hard over the past 18 months to design, manufacture and launch their first range of accessories and homewares.  The range currently consists of an extensive collection of cushions, towels, sun visors, beach bags, rugs, pouches and baby accessories created in eye-popping Indonesian Batik and Ikat textiles, each fabric unique and personally selected by Andy and Sass.

After 5 years living and working in Bali, Andy has re-kindled her love of Indonesian textiles and beach lifestyle a little closer to home, and this is perfectly epitomised in the Goldnbrown range.  The resulting product range is unmistakeably beach-inspired, but never twee, and authentically Indonesian yet bright and contemporary.  My FAVOURITE thing are the gorgeous towels – lined on one side with Batik (or striped) fabric, and finished off with a sweet pom pom trim, they are such a smart alternative to the usual fluffy beach towel!

Andy and Sass launched Goldbrown mid last year at Life in Style in Melbourne, and have been really encouraged by lots of supportive stockists already (listed here).  Of course as a fledgling business, you can never have too many stockist enquiries.. so do get in touch if you love their work!

As PROMISED Andy and Sass have also offered one lovely giveaway pack for one lucky TDF reader!

The giveaway package (pictured below) consists of -

- Turquoise batik cushion
- Green batik pom pom towel
- Goldnbrown signature beach bag
- accessories pouch in mandarin
- sun visor

To enter, simply leave a comment on this post by 10.00pm TOMORROW Friday Jan 27th – (I’m giving you an extra day because it seems only fair given the public holiday thing.)  A winner will be drawn at random and notified by email on Monday.

Massive thanks to Andy and Sass from Goldnbrown for the fab giveaway!  For a few shots of this beautiful product range in situ – don’t forget to re-visit Andy’s Blairgowrie home, and Lucy Young‘s ultra gorgeous pad in Geelong!

AND do make a little visit to the Goldnbrown website to learn a little more about this lovely local brand and see many more examples of their work!

Goldnbrown giveaway – leave your comment here to enter!  Photography – Justine Ellis.

Blairgowrie Home – Andy Brown and family

The beautiful beachy Blairgowrie home of Andy Brown and family.  All photos – Lucy Feagins.

Front door / entrance.  Such beautiful greenery through every window!

Kitchen – and a sneak peek at Andy’s new product range – Goldnbrown cushions in the foreground!  Rug in kitchen by Armadillo & Co.

I had the great pleasure recently of meeting two incredibly lovely, bubbly, and inspiring Melbourne ladies – Andy Brown and Sass Goldsworthy, who have joined forces to launch new beach and homewares brand Goldnbrown.  As two busy working Mums, both living on the Mornington Peninsula, Andy and Sass really have poured such incredible energy and passion into their fledgling business!   It was so lovely to hear this dynamic duo excitedly discuss their new project – that buzz is infectious, I tell ya!

Anyway, after meeting Andy and Sass and checking out at their gorgeous product range, I was convinced one of these stylish local ladies must have a beautiful creative home.  I found myself coaxing Andy B into a home tour just a week after our initial meeting… and I am so glad I did!  Just LOOK at this stunning space! Andy describes it as ‘a beach house in the tree tops’ – a real aussie bush meets tropical vibe!

Amazingly, Andy and husband Stephen and little Charlie (2 years old) have been here only a YEAR!  I know, I know.  Depressing isn’t it?  How do people achieve this level of domestic bliss in just one year!?  (and whilst launching a new business!? )  Well, just quietly, I am getting the distinct impression that Andy a bit of an overachiever.  She has squeezed SO much in to the last few years!

After 5 years living and working in Bali, Indonesia, Andy and Stephen returned to Melbourne a year ago with little Charlie in tow, and all guns firing!  They were intent on creating a little beach oasis of their own here in Melbourne.  I must say they’ve certainly succeeded – this beautiful family home, flanked by lush foliage on all sides, really does have that incredible sense of calm you feel on a beach holiday.  It’s the perfect nest for a couple who’ve spent many years living and working in Indonesia (This place really does feel a little bit like Bali in Blairgowrie!).

Andy and Stephen were lucky to inherit a functional yet beautifully designed beach house with great bones – soaring ceilings, windows overlooking the garden in every room and lots of natural light.  ’Because we are surrounded by trees, we wanted to lighten up the inside of the house to really highlight the foliage and views to the garden’ says Andy.  ’We basically removed the 70′s ‘orange feel’ by lime washing the floor boards and painting the inside ‘antique white’ (including the kitchen cupboards)’ she explains.  The pair are also planning on extending the 3 bedroom house this winter to accommodate weekend visitors and a new addition to the family!

Andy says without hesitation her favourite aspect of the home is  being up in the tree tops.   ‘It feels amazing in Summer but even better in Winter… and given I’m currently working from home with Goldnbrown, I get to really enjoy all aspects of the day’.

Of course the location ain’t bad either!  The home is just metres from the beach – Andy says ‘we love the beach and the wine region (Red / Hill Main Ridge) closeby – we feel like we are luckiest people in the world to live here and raise Charlie in such a special & calm place’.  Couldn’t have said it better myself.  A beautiful home for a beautiful, busy family!

Massive thanks to Andy for her generosity and for sharing her beautiful home with us today, and to Sass for a delicious lunch during my visit!

PS.  You’ll learn a little more about Goldnbrown TOMORROW, when we will launch a very special beach-inspired Australia Day giveaway !

CLICK HERE for the full tour and many more pics!