OK, I understand
Ok let's face it, the Australian market is not exactly crying out for more KIDS BEDLINEN, and yet, when someone designs a doona cover which looks like a gigantic melting ice-cream cone (or penne rigate, for that matter), what can I say... I feel compelled to share!
In all seriousness, we do actually say NO to a lot of bedlinen submissions (only because there are just so many people making nice bedlinen it becomes somewhat repetitive) but there is something so fresh and quirky about Sack Me! - the creation of Melbourne Mum and former architect Li-Ann Scott, who launched the brand in July this year.
Li-Ann originally studied Architecture at the University of Sydney. Upon graduating, she worked at various commercial practices, but after the arrival of her twin boys in 2010 she wasn't able to return to full-time practice. However, the need for a creative outlet gave rise to a fledgling graphic design business called Ham&Pea, which Li-Ann launched in 2010 and which has continued to grow with her boys.
The idea for Sack Me! came about in 2013, when Li-Ann was on the hunt for kids bedlinen which was gender neutral, yet still had a sense of fun and adventure about it. 'I couldn't find interesting bedding for my boys which was wasn’t gender specific - i.e. rockets, trains, or cars for boys. I saw an opportunity to create a range that was truly unique and went for it!' says Li-Ann. 'Taking a cue from my family's 'live to eat' motto, our debut range is called ‘Haute Bites’, and features a quirky take on a food theme' says Li-Ann.
'The designs just evolved organically from our day to day adventures, seeing the world through my children's eyes, as well as conveying a positive message in a fun way children can relate to' says Li-Ann. 'Ultimately we want bedtime to be fun - a platform for creative little minds to explore and express by telling their own stories based on the designs'
The entire range is made from 100% cotton sateen, is Oeko-tex certified and free from harmful substances. 'My kids have extremely sensitive skin so I understand the need to produce safe, quality bedding' Li-Ann says. The quilt covers are all reversible too; a burst of fun on the front, with a (slightly!) more restrained complementary pattern on the reverse of each doona.
Sack Me! bedlinen can be purchased online here, and will be available at selected stockists nationally and in New Zealand in early October.