Georgie and Alex Cleary of Alpha60 + Giveaway!

by Lucy Feagins, Editor
Friday 16th August 2013

Georgie and Alex Cleary of Alpha60 at their Fitzroy head office.  Photo – Sean Fennessy.

Alphaville – Alpha60’s Fitzroy store.  Photo – Sean Fennessy.

Georgie Cleary of Alpha60 in her Fitzroy workspace.  Photo – Sean Fennessy.

Alpha60 Shoes in the Fitzroy office. Photo – Sean Fennessy.

A sneak peek at Alpha60’s brand new Summer 13/14 range.

I am pretty sure these guys need no introduction.  You should already be familiar with dynamic brother and sister duo Alex and Georgie Cleary of Melbourne fashion label Alpha60, because, aside from the fact that are totally ‘Melbourne famous’, we featured their incredible Northcote home here late last year.  You know the one – gigantic upside-down feet in the loungeroom, and a whale bone on the stairs?  Such a gem!

Since launching their business in 2005, Georgie and Alex have grown their much loved local fashion brand into a respected label known for its unique sense of ‘sophisticated quirk’.  Alpha60’s many achievements over the years have included staging solo shows at Australian Fashion Week and the L’Oreal Melbourne Fashion Festival, collaborating with Sportsgirl, ASOS and Polaroid, opening six Alphaville boutiques across Melbourne and Sydney, and securing international stockists across the globe. Alpha60 now employs 30 people in total, whilst Georgie and Alex still play very hands on roles within a head office team of just four people.

Alex and Georgie are incredibly close siblings.  They’ve always lived and worked together.  As kids growing up in Canberra, they were entrepreneurial from a young age, creating micro businesses together, selling flowers from their parents’ farm, and making bags, t-shirts and baked treats to supplement their pocket money!  Alpha60 is the grown up, and very successful extension of this – a childhood ambition realised.

Alex and Georgie’s tight bond is one of Alpha60’s unique strengths.  They just work so well together.  ‘It’s probably a classic case of what you shouldn’t do in a business relationship’ says Alex of this unusual sibling business relationship. ‘We have never sat down and defined roles. We sit down and work out what has to be done and then get it done.  It’s a synergy. Alpha60 doesn’t work without the both of us’.

And so, with a mantra of ‘keep your feet on the ground and head in the clouds’, Alpha60 continues to grow and reach new markets.  Their range now includes sunglasses and accessories – and they’re super chuffed to have their relatively new shoe range stocked at Assembly, one of their favourite stores in NYC!  Next year they will celebrate their 10th year in business!

Alpha60 launch their brand new Smmer 13/14 range this month, and they would like to offer one lucky TDF reader a $500 voucher to spend either instore or online this season!  Thankyou Georgie and Alex! 

To be in the running, simply leave a comment on today’s post before 10.00pm Melbourne time this Monday 19th August 2013.  (UPDATE: The winner has now been drawn and contacted, congratulations comment 86 we hope you enjoy your prize!)

Please be patient if WordPress struggles to keep up with the entries this morning, as you have a few more days to enter! A winner will be selected at random and contacted by email next Tuesday.  

Huge thanks to Georgie and Alex for sharing their inspiring story with us today!

Tell us a little bit about your background – what did you each study, what originally drew you to fashion, and to launching your own label Alpha60 in 2005?

We started working together when we were really young on a small rose farm just outside Canberra. We had our first business at the ages of nine and eleven years old, where we used to go down to the back paddock, cut wildflowers and sell them on a roadside stall! This then evolved into us getting old bulbs from dad’s nursery and planting them for next season harvest. We soon worked out that working for yourself was more rewarding than working by the hour and had a number of different projects on the roll.

We made greeting cards, bags, grew camellias, cut flowers, baked muffins, dried flowers into pot pourri (this was desirable as it was the ’80s!). One total hit was doing a ‘lemonade stand’ in the nursery but instead of lemonade we sold champagne and orange juice. Who can resist a couple of minors selling booze?! We walked away with $500 that day. Ripper!

We grew up in a very creative household, Mum and Dad ran a nursery/gallery/florist so small business was very much a part of our upbringing. It was pretty standard that we would come home from school and get involved in whatever the project of the time was. It ranged from arranging wedding flowers to delivering christmas trees. We were taught to ‘observe and absorb’ – something we still do every day.

After uni we branched out into a couple of different things: Georgie studied graphic design and after a small stint as the in-house graphic designer for a streetwear company she was promoted to womenswear designer, and I (Alex) studied engineering and briefly worked as an Aeronautical Engineer, before having a quarter life crisis to move to magnificent Melbourne.

Alpha60 was never a plan for us. It all started when we were hunting for interesting menswear. After having no luck, Georgie printed up a shirt for me, which got many comments and requests. So we made five for friends. These were quickly gone so we made 10. Ten turned to 20 and so on. After a few weeks of making for friends we threw a couple of samples in a cardboard box to show and luckily got an order from FAT, as it was then on Johnson St in Fitzroy. We were pretty naive, which kind of worked in our favour. Shortly after this we were selling to more than 20 shops across the country.

Our home was always covered in shirts, every surface had a print drying on it – and we couldn’t keep up with demand. After a couple of seasons of making we decided to make a few more pieces and turn the shirts and tees into a range. This has since grown to 200 pieces a season including shoes, sunnies, bags and jewellery.

Alpha60 has gone from strength to strength since you first started back in 2005! Did you ever expect to have your own high street stores and a brand that has become a household name in Australia? What were your initial goals for Alpha60 when you first started?

When we started it was just a hobby, which was actually really nice because it meant that we were not trying to make a living and we could keep it fun. It started without any plan, or intention to be a business. Which is lucky because we have learnt a lot as it has developed. I think that we would have been overwhelmed if we had set out with a plan to get to where we are now.

We remember when we first decided to make a range that included more than the shirts, we sat down and thought about what we would like to do in the next five years.

We wrote a five year dream list that said we hoped to:

1. Be able to quit our other jobs
2. Create a bigger range and make more things
3. Show our range at our own solo parade
4. Sell overseas
5. Have our own shop

Funnily we were able to do all of this within a year. We quit our jobs, got our first small shop upstairs in Brunswick St, Fitzroy, for $300 per week. We got invited to hold a solo show at the NGA in Canberra as part of the Vivienne Westwood Retrospective, and hooked up distributors in the UK and Japan. So we had to rewrite the five year plan after that!

Alpha60’s current Winter 2013 range.
We know you get asked this question a lot, but we couldn’t resist! We’re intrigued by the fact that as siblings, you work together so well! How do you balance your close relationship with the demands of running a business together? What role do you each play, and how do your different skills complement one another in the business?

We have worked together for so long that it just makes sense for us. We come from different angles, with different skills, but we have the same goals and the same aesthetic. So even if what we do is different, we are working towards the same end. It’s probably a classic case of what you shouldn’t do in a business relationship. We have never sat down and defined roles. We sit down and work out what has to be done and then get it done.

As the business has gown our paths have become a little more defined. I come from the business side and Georgie the creative, and we meet in the big blur in the middle.

It’s a synergy. Alpha60 doesn’t work without the both of us. The goal has always been to be able to work together and create new things, and that continues to drive us now.

Our mantra is ‘Keep your feet on the ground and head in the clouds.’

Alex and Georgie in their Fitzroy workspace.  Photo – Sean Fennessy.
How would you describe the Alpha60 aesthetic – what influences do you draw on when creating new collections, and what common thread ties all your work together?

We like to call our style ‘sophisticated quirk’. It is about developing things in a new and interesting way – classic cuts with a twist. We are lucky enough that we get to design what we like and what we would like to wear, so Alpha60 is really a continuation of our own style.c

Inspiration is taken from so many things – art, film, fashion, trees, architecture, music, gardens, walls, concrete. To start a season we usually start with a snippet of texture or colour from a favourite something, be it a colour from a Rothko painting or the face from a Papua New Guinea mask, or sometimes a plain concrete wall.

If we were to pick one thing to be inspired by it would be art and galleries, it’s where the collection starts and where it ends.

Can you give us a little insight into the inner workings of Alpha60? Where are you based, how is your office structured, and how many people do you employ?

We are based in a beautiful sunny studio on Brunswick St, Fitzroy. There are just four of us here. Us and our designers Olivia and Jess. Having a new range every month means that there is always something in development, something arriving and something needed – there is always lots going on!

We have six stores now so there are almost 30 staff all together, it keeps us on our toes!

Georgie discussing new shoe designs with one of Alpha60’s talented team.  Photo – Sean Fennessy.
What have been one or two career highlights for Alpha60 in recent years?

Our total highlights have been opening our stores. Its always very exciting for us. The whole space is important – the colour, the design, the music, the staff, the VM.

We love designing spaces, it’s so cool that our job involves so many things and the stores really help with that. We can show our collections exactly the way we would like them to be seen.

We have also been really excited about our shoes! They are in their third season now and we are developing more. We have recently sold them in New York to shops like Assembly (NYC), which is really ace as its one of our favourites.

Which Australian designers, artists or other creative people are you loving at the moment?

Brendan Huntley – Artist, rockstar and all round good guy. We have a couple of his paintings and would like some more!

Riley Payne – How anyone has as much patience as Riley to draw as he does is amazing!

Jen Berean and Pat Foster – We are babysitting a couple of JB and PF pieces at the moment – we hope that they don’t want them back ever!

Vali Myers – A true Melbourne legend.

We also love Sunday Reed and Heide Museum of Modern Art, and Nick Cave, both forever good!

Can you list for us 5 resources across any media that you love to look at regularly, or which influence you creatively?

1. January Biannual
2. Assemble Papers
3. Nowness
4. Contemporary Art Daily
5. A pile of old The Face magazines we have from the ’90s.

What does a typical day at work involve for you?

We are not sure if it’s a burden or a blessing, but there doesn’t seem to be many typical days here. Running a small business means that we have to have a go at everything – from design to bookwork, from drawing to PR, photo shoots, shoe fittings, styling shop fits, painting, packing. There must be 10 different ‘hats’ worn each day.

Just the way we like it!

What would be your dream creative project?

How about making a movie with Jean Luc Godard, that starred Anna Karina and had a soundtrack by Iggy Pop.

Bit of a long shot, but you said dream!

What are you looking forward to?

We think that it might be our 10 year anniversary coming up in March. We are not exactly sure when we officially started, so we are going to make that the date!

Stay tuned – we will have a celebration!

Melbourne Questions

Your favourite Melbourne neighbourhood and why?

Its pretty hard because we love both neighbourhoods around work and around home.

Fitzroy (The home of Alpha60 HQ) – Newtown social club, The Union, smith st, N.Lee, Scilla, Grub. There are just too many eats/drinks/outs around here to fill.

Westgarth/Northcote (Home) – Joe’s Shoe Store (bar), Pizza Meine Liebe, Northcote Social Club. It’s just away from town and a little bit suburban with a little bit of action. It’s great around there.

What and where was the last great meal you ate in Melbourne?

Alex – It’s a dead heat. Cumulus for dinner is about the favourite. Equalled only by our friend Roopa who made Chipolte and Chocolate Sausages for a four-year-old’s  birthday last weekend! WOW!

Georgie – Izakaya Den, amazingly delicious! Last time I was there I spotted Lucy Feagins across the bar!

Where would we find you on a typical Saturday morning?

Alex – Hopefully down the coast at Phillip Island on a nice 4ft wave.

Georgie – Walking with Pino and our seven-month-old baby Wren to the farmers’ market via Mixed Business, a favourite breakfast spot, while we grab a bunch of flowers from Fowlers as we wait for a table.

Melbourne’s best kept secret?

Alex – It’s not a secret, but Newtown Social Club on Brunswick St is great, best sandwiches in town! And a secret unused and accessible rooftop in Fitzroy,  perfect for a secret summer knock off!

Georgie – The gardens behind the Abbotsford Convent.

A sneak peek at Alpha60’s brand new Summer 13/14 range.

by Lucy Feagins, Editor
Friday 16th August 2013


  • charlotte vermeersch 3 years ago

    Love these guys, so great seeing someone doing quirky and offbeat but still wearable too. Clever alpha60!

  • Maren 3 years ago

    Such a beautiful collection! Glad it’s starting to become available in the US too!

  • Jill kellett 3 years ago

    Timeless and stunning as always…..

  • Miss Scruffy 3 years ago

    Everything looks fab!

  • Caitlin 3 years ago

    Love Alpha60 so much! I’ve spent many an hour combing their website and dreaming! Thank you for the giveaway!

  • Kate 3 years ago

    Love the back story. Alpha 60 is very melbs – classic but quirky. Well done on 10 years

  • Robyn 3 years ago

    Droool! U just transported me from my Newcastle beaches bedroom to Melbourne, my ol’ home town. Love your designs Georgie + Alex!

  • Amanda 3 years ago

    Love Alpha60 clothes. So individual. Thanks for the giveaway.

  • Melissa 3 years ago

    Keep your feet on the ground and head in the clouds – possible one of the best mantras I’ve ever heard. Hasn’t it worked well for two wonderful people!

  • Jess 3 years ago

    These 2 are so inspiring!

  • Angela 3 years ago

    Such an amazing talented team at Alpha60! Love your style!

  • Lisa 3 years ago

    How have I never heard of this label? Great story.

  • Karina 3 years ago

    Alpha love !

  • Kate 3 years ago

    I love alpha 60… Would also like to add to my wardrobe too! Lets be honest…..

  • M. Doyle 3 years ago

    I love Alpha 60. Sophisticated with a bit of quirk.

  • KT 3 years ago

    Loving the black and white print on the new top. It’s just like our gold flocked wallpaper at home from the 70’s.

  • Helena Harry 3 years ago

    Alphaville shoes are pure genius – so deliciously sculptural, yet wearable and flattering. Totally unique.

  • Jo-Anne Britt 3 years ago

    Great designs. My 23 year old daughter finds it hard to get clothes and would love these.

  • Zoe Patterson 3 years ago

    Very unique, love these guys.

  • maree 3 years ago

    Love all the Alpha 60 designs – totally wearable and yet unique!

  • al 3 years ago

    Great story – What I LoVe about Alpha60 clothes is that their designs fit me! I’m a bit rounder and shorter than I’d like to be (!) & yet I feel BEAUTIFUL in these clothes – & they have chosen well their staff – the gorgeous gal at the GPO store handled my ‘theatrical’ 5 yr old with gusto whilst I was busy in the change room! LOVEALPHA60.

  • Jessica Addy 3 years ago

    So amazing! Beautiful designs that I would just be ecstatic to add to the wardrobe. Thanks for lengthy interview as well! Inspiring.

  • Pedro 3 years ago

    In a sea of derivaive fast fashion and product development it is refreshing to see this brother and sister team creating product with a distinct and unique handwriting. No doubt this is a big reason fr their success. Well done Alpha 60

  • Hannah Tunnicliffe 3 years ago

    So inspired when I see siblings working together… In harmony!! I wonder if my daughters will ever work together, I can totally imagine them selling booze!

  • kate 3 years ago

    Just beautiful!

  • Kate 3 years ago

    I adore these clothes. I’d love to add more to my wardrobe. What talented people!

  • Anita 3 years ago

    Simply beautiful clean lines….Alpha60…timeless

  • Claire 3 years ago

    I love Alpha60!!! Great read.

  • The Yellow Dance Spot 3 years ago

    My wardrobe door is open and waiting.

  • ursula 3 years ago

    great clothing and they love phillip island, these are a good combo.

  • Penelope 3 years ago

    Great designs! My wardrobe needs an update :)

  • sharon 3 years ago

    stylish quirky….encore!

  • George 3 years ago

    Alpha60 just gets better and better. I CANNOT WAIT to get my hands (and feet) on the new summer shoe collection!

  • Ken 3 years ago

    Great to see labels last the test of time, congratulations.

  • Dot 3 years ago

    I absolutely love Alpha60’s fashionable garments and design ideas. I am in great need of gorgeous fashion to wear daily, as my wardrobe is very bare.

  • mat 3 years ago

    Head in the clouds, feet on the ground and Alpha60 fashion to ware.

  • Katrina 3 years ago

    Always a great collection, every season!

  • Marilyn Schroeder 3 years ago

    Alex and Georgie’s mantra of ‘keep your feet on the ground and your head in the clouds’ clearly works for this fresh, chic, and fabulously ‘Melbourne’ young design duo’s range. Fabulous!

  • Jenny 3 years ago

    Love this label!!!!!!!!!!!!

  • Liz 3 years ago

    Sooo cool love the clean lines and sense of understated style so today

  • katie 3 years ago

    Absolutely Adore the Alpha60 Style!!

  • Margot 3 years ago

    I am thrilled about today’s blog as I buy Alpha60 from a terrific shop in Bendigo, The Meadow, but now I know I can see a larger range in your store or online I will be shopping like mad! Love your product. I’ll still support The Meadow too.

  • Kathryn 3 years ago

    Another great, inspiring piece about wonderfully creative and talented people. Thanks TDF. Oh, and I’d love to win the voucher…..

  • Mara 3 years ago

    Such simple classics. Beautiful!

  • Stephanie Hurd 3 years ago

    Wow, seriously beautiful gear! Would love the opportunity to be decked out in some amazing threads thanks to TDF!

  • Mel 3 years ago

    Yay for Alpha60!

  • Catherine 3 years ago

    Amazing! Such talent to create instantly classic pieces that are minimal yet detailed well!

  • Belinda 3 years ago

    Please please please tell me how to get your hairstyle Georgie!!? It rocks! (PS. Your collection is AMAZING!! I would so wear your shoes for my wedding!)

  • Lu 3 years ago

    Alpha60’s aesthetic is always really lovely. x

  • Melinda 3 years ago

    stunning! i love em

  • Lee 3 years ago

    Alpha60 is wonderful – I am very excited to see their summer collection. Thanks for the insight into their business.

  • Zoe D 3 years ago

    Such a talented duo! Consistently my go to every season. Go Alpha60!

  • Alisha 3 years ago

    Such a fantastic collection – a great find!

  • susannah 3 years ago

    always brilliant at Alpha 60

  • Patricia 3 years ago

    Alpha60 – bent sophistication.
    Love it.

  • Naomi 3 years ago

    My favourite Melbourne based label – love ’em!

  • Bridget 3 years ago

    Beautiful collection!

  • Monique 3 years ago


  • Penelope 3 years ago

    I love Alpha60, and would never say no to some free + gorgeous clothes!

  • Joan Taylor 3 years ago

    Exquisite style

  • Belinda 3 years ago

    Classic simple designs. A joy to wear.

  • Kim 3 years ago

    The new range looks great!

  • Michelle 3 years ago

    Incredible and inspiring story. Look forward to stepping out of my current bland and safe style to try this brand.

  • katherine 3 years ago

    love alpha 60 for their aesthetic and comfort. perfect clothes!

  • miranda 3 years ago

    Love the quirk!

  • Therese 3 years ago

    Simply inspirational.

  • Maggie 3 years ago

    What a treat this would be! Love the colour palette and consistency of these beautiful garments. Need to find a Perth stockist so I can have a fix more often (I only get to Melbourne 1 time each year).

  • Alicia 3 years ago

    The shoes are amazing!

  • sandra 3 years ago


  • Paula 3 years ago

    L O V E Alpha 60 ..

  • Jessica 3 years ago

    Loving the new season!

  • Alicia 3 years ago

    Such an amazing summer range! Now we just need the warm weather to go with it

  • Trish 3 years ago

    Have spent half an hour lost in their favourite inspitational publications. Thank you Georgie & Alex for expanding my knowledge of wonderful magazines like The January Biannual – fascinating, and of course your designs are beautiful.

  • Katie 3 years ago

    Great interview and great clothes – love it

  • Lauren 3 years ago

    Can’t wait for the new summer range!

  • Sarah 3 years ago

    Oh pleeeeeease let it be me, I love their stuff!

  • Jessica 3 years ago

    Want gold leaf shoes and geo tee! Sexy stuff.

  • Mel 3 years ago

    I remember their t’shirts in FAT 10 years ago and had no idea they weren’t the result of some big smick operation. Great to catch up on the backstory and a good reminder to shop at this very local Brand.

  • Kate.C 3 years ago

    Such an interesting duo.

  • kate 3 years ago

    happy friday! another great story x

  • Vicki Fowler 3 years ago

    They know what they want and how to go about it. Inspirational.

  • Simon 3 years ago

    My wife would probably pass out with that voucher!

  • Amber 3 years ago

    Fab Melbourne design duo! Love it. x

  • Rosie Handley 3 years ago

    I love it all. What a good friday treat!

  • Lisa 3 years ago

    Great stuff!

  • Nicole 3 years ago

    Such lovely clothes!

  • Josie Somerville 3 years ago

    Amazing range and amazing 5 year plan!

  • mish 3 years ago

    This goes to show that hard work and passion always pay off! I love that their humble beginnings from selling flowers and ‘lemonade’ and strong familial ties have made them superstars!!! Well done, love your work xxxx

  • Clare 3 years ago

    Love the pants in the first shot!

  • Sarah 3 years ago

    so beautiful x

  • Ange 3 years ago

    Amazing, talented and unique. Much love for this duo.

  • Tara Jones 3 years ago

    Great interview and a very inspiring story! Love their style!

  • Ray 3 years ago


  • Patty 3 years ago

    One of my favourite Aussie Brands!

  • Kristie Shanahan 3 years ago

    Minimalist and cool. Love their designs!

  • Shana 3 years ago

    Those blue culottes! Swoon.

  • Ainslie Hunter 3 years ago

    Sophisticated Quirk. Now that is a style statement I can live by!


  • Hahna 3 years ago


  • georgia 3 years ago


  • Sarah 3 years ago

    Love these guys, love their designs, totally ‘Melbourne famous’!!

  • kat 3 years ago

    THIS I would love to win!

  • bj 3 years ago

    Love the fact brother and sister can work so well together. Inspirational and so gorgeous.

  • Amanda 3 years ago


  • Beckett Sara 3 years ago

    Love the range and photography is brilliant.

  • Natalie 3 years ago

    i love alpha 60! they are super smart & super stylish, good combo!

  • TheFearCreeps 3 years ago

    A reminder of all the things I find wonderful about Melbourne! Also a reminder that I need new clothes!

  • Kate 3 years ago

    Such a great story, well done!

  • Marc Levin 3 years ago

    Amazing collection!
    One of the most update Australian labels!
    And their eye for art is to be desired for!

  • Sarah 3 years ago

    Summer 13/14 range looks amazing!

  • Leigh 3 years ago

    Love the whole entire story of the business, and their designs are always spot on.

  • caitlan 3 years ago

    Awesome brother/sister collaboration.. and how good is Georgie’s hair!!!!!

  • Lucy Mora 3 years ago

    These guys just have it!

  • Louise 3 years ago

    A fabulous working relationship leading to fabulous design aesthetic. Love it!

  • Lanny 3 years ago

    Forward looking brilliance! I absolutely adore these guys and the collection they put out each season – such tremendous Australian talent!

  • jaye 3 years ago

    Yummy alpha60! Just the right pick-me-up as I struggle through the dreaded flu! I love their house, fashion range, design sensibilities and vision….however, it is the exquisite sibling relationship which I truly envy.

  • little bird big chip 3 years ago

    i love a good sibling co-lab, must warm their parents hearts that they are not tearing each others hair out like some siblings i know (not mine!!) ( I also am in desperate need of a new wardrobe make over…!)

  • Kate 3 years ago

    Oooh, I would love to get my hands on some new Alpha60. And love to be tall enough for those drapey pants :)

  • Lenka 3 years ago

    Timeless and elegant and super cool combos

  • Jo 3 years ago

    A five year plan knocked over in one year – wow. That must be what happens when you truly put something out to the universe, then work like crazy to get there. Just awesome.

  • Jacqui 3 years ago

    Thanks for such a great giveaway TDF & Alpha1

  • Sophia 3 years ago

    I think it’s about time I wrote a 5 year plan and started enacting it. Probably need to invest in some sleek monochrome to get the flow going, can’t even wait to grab a pen and paper and write it down, officially inspired!

  • Stephanie Alexander 3 years ago

    What fun and such creativity. I used to pick flowers from the gardens of neighbours and sell the bunch to the owners of the house when i was eight. maybe this is how entrepreneurs start out – a bit on the edge!!

  • Jen P 3 years ago

    Magnificent cool. Looking forward to popping in to visit when in Melbourne in the next few months! Thank, Ms Feagins, for a fabulous post!!

  • Sarah 3 years ago

    Pretty pretty Alpha60!

  • MJ 3 years ago

    Love those blue suede shoes!

  • rachael bernstone 3 years ago

    fabulous fashion up for grabs – thanks TDF and A&G!

  • Emma 3 years ago

    so lovely

  • Kim 3 years ago

    Gorgeous, sophisticated, totally cool clothes. On my hit list for summer x

  • marg 3 years ago

    Beautiful unfussy designs with a clean elegance, a very talented couple.

  • Zoe 3 years ago

    Love love Alpha60 – their clothes are too comfy!

  • Meredith 3 years ago

    Creative people like this make me miss Melbourne!

  • Lauren 3 years ago

    Love Alpha60’s minimal aesthetic; absolutely gorgeous! Thanks for sharing Lucy!

  • Jacqueline 3 years ago

    I’ve always loved Alpha60 – and always wandered into their store in Paddington when I went to COFA. It’s also my favourite shop in The Galeries. Someday I’d love to fill up my wardrobe with Alpha60 items. I have a few now, so I’m slowly getting there!

  • Beth Orton 3 years ago

    Wearable pieces with edge. A favourite of mine :) Great to see the new collection.

  • Cara 3 years ago

    What a great story! Love those Alpha60 guys and their beautiful designs! :)

  • Beats 3 years ago

    Got fantastic comments in NYC recently for last seasons A60 wool flowing jacket which is super versatile – perfect at work and with sneakers on a weekend. Great story behind the brand too!

  • Tagen 3 years ago

    Such a lovely duo and I want those gold panelled sandals so bad!

  • Rachel 3 years ago

    I really do love the fact that siblings are working together…and my black pleated scarf that I bought years ago when I first found Alpha60 still gets comments! And in fact, I am wearing some Alpha60 garb today…howzat!

  • Benjamin 3 years ago

    Such an amazing success story.

  • ms lang 3 years ago

    Love the work. Adore the Laura Palmer blowup.

  • Elise 3 years ago

    Love the gold detail in the shoes! Such a great label for everyday wear.

  • Chris 3 years ago

    why oh why did you stop doing mens clothing?

  • Sarah 3 years ago

    Love the shoes!

  • Anne 3 years ago

    LOVE LOVE LOVE! Such a fantastically creative duo! I love their timeless designs and aim to visit Melbourne at least once a year from Canberra to purchase something special from their shop in the CBD :)

  • Anne 3 years ago

    Love those blue velvet shoes!

  • Jeanette 3 years ago

    My boys are inspired by your clothing, I think my youngest has every tshirt you have done! Would love to surprise them the $500 prize! Great clothes, great shops, well done alpha60 . . . . . . .!!!!

  • Alice 3 years ago

    I really like to support local brands and designers. Count me in!

  • Nadiah Abdulrahin 3 years ago

    Looking forward to the spring/summer range – looks so good!

  • Nadiah Abdulrahim 3 years ago

    Looking forward to the spring/summer range – looks good!

  • Catherine 3 years ago

    I love all of this!!!

  • Marcia Roberts 3 years ago

    Just love it when enthusiasm and talent pay off and we, the public, are the beneficeries.

  • Anna Elizabeth 3 years ago

    Love Alpha60! beautiful fabrics and such interesting designs but so wearable. I buy lot more than my bank account really likes…

  • Scott 3 years ago

    Alpha60 is one of my favourite clothing labels, so it was great to learn a little about the faces behind the beautiful clothes :)

  • Caroline 3 years ago

    Love love love Alpha60 – so clever in their designs and so Melbourne! Divine.

  • Nancy 3 years ago

    Lovely stuff. Shows how much you put into the product. Glad to hear you are doing so well.

  • Anna 3 years ago

    love alpha60’s shoes.. had my eye on a pair for a while now!

  • Antoinette 3 years ago

    My favourite Australian brand without a doubt. To be honest, they’re my favourite label anywhere!

  • Charlotte 3 years ago

    So great to read about Alex and Georgie’s inspiration and way of working.
    I love the advice of “observe and absorb”, definitely something I’ll be integrating into my own practices!

  • Hannah Cameron 3 years ago

    In the wake of losing an entire suitcase full of clothing overseas, I returned to Melbourne and have begun slowly restocking my wardrobe with Alpha 60 gems. I’ve only bought 4 items so far but somehow I’m still not bored. Thanks for keeping life interesting.

  • Helena Millard 3 years ago

    Alpha60 is the only one

  • Tasha 3 years ago

    These guys are awesome!

  • Jessica Hehir 3 years ago

    I love the look of the new collection! Best shoes in Melbourne in by far.

  • ant 3 years ago

    great interview, and awesome talent

  • Melissa Forsyth 3 years ago

    I need to get the blue trousers in my life immediately with or without the price money!

  • Alischa Herrmann 3 years ago

    What an inspiring sister/brother duo! Their latest range is beautiful!

  • Becci 3 years ago

    I first noticed Alpha60 when walking past their giant portrait of Jean-Luc Godard on Flinders Lane, in the midst of a wintery Melbourne Film Festival. Since then I have always been drawn by the cinema of the designs and I am slowly but surely building a collection. It is so inspiring to learn more about the Cleary’s – thank you TDF!

  • Liz 3 years ago

    I love Alpha60! So very Melbourne!!!!

  • Claire 3 years ago

    Great to see two talented collaborative siblings making it happen in Melbourne and now world domination too! And they’re genuinely lovely people too.

  • Anna 3 years ago

    I love Aplha60 – just bought a coat from them a few weeks ago and I haven’t taken it off! Can’t wait to see their Summer 13/14 range.

  • Tara Emily 3 years ago

    Great Melbourne-loving article! Love Alpha60 in Fitzroy – once helped me out with a MORTIFYING situation when I was at a new job around the corner, still in the ‘trying to impress stage’ – and old flo surprised me with a visit. I will never forget how amazing the team was!

  • Lucy 3 years ago

    Dynamo duo – great interview! A much appreciated insight into one of Melbourne’s beloved and unique labels.

  • Cas 3 years ago

    I think Alpha60 is one of those brands that really define inner city Melbourne style!

  • lucy 3 years ago

    Love it!

  • Georgie 3 years ago

    Love Alpha60!

  • Elena 3 years ago

    Alpha60 has always sophisticated designs and stunning fabrics. Love!

  • Delima Shanti 3 years ago

    What a great duo! I often pass Georgie and Alex on my way to work (sometimes wearing one of their designs)… Wouldnt it be bizarre if I go up to them and say ‘I’m wearing your dress!’

  • brookie 3 years ago

    I am in love with those blue shoes!!

  • Elana 3 years ago

    So absolutely Melbourne. Love this stuff.

  • Alex Speed 3 years ago

    Just goes to show that true style can’t be learnt . It is innate. And in G & A’s case, genetic too.

  • Laura 3 years ago

    Love it! Will definitely check out this shop next time I’m in the area!

  • Jo 3 years ago

    Beautiful collection!

  • E-Gene 3 years ago

    Good to see that hard work pays off. My wife will love this.

  • Erin 3 years ago

    Great interview. Can’t wait to see the new collection!

  • Vera 3 years ago

    One thing I’ve learnt by following TDF is that great things always develop organically, almost unintentionally. And that is really nice to know.

    Keep up the great work Alpha60!

  • Ursula 3 years ago

    Eeeeek! Pick me! Pick me! Alpha60 styles look like they might just work with my baby belly! And so so sooo much more unique and stylis than many of the other options!

  • Che 3 years ago

    These guys have been killin’ it for nearly 10 years! Boom! What legends. Love, love, love your stuff!

  • Johanna 3 years ago

    Oh yes please!!!

  • Sarah 3 years ago

    Siblings triumph!

    I love the unique-ness, subtlety and incredible style.

  • Seth Cray 3 years ago

    Such an inspiration for all young Australian designers, including myself!
    Such a healthy and wholesome business + brilliant designs. Amazing!!!

  • katie 3 years ago

    Great piece! I love getting insight into local businesses and how they operate. Thank you x

  • Naomi 3 years ago

    Yet another reason to long for summer.

  • Anne C 3 years ago

    What a great article. Amazing how they were able to achieve their five year dream list in only one year

  • Janice 3 years ago

    Hooray! Such a great example of how things can grow organically and just work out with creative businesses.

  • Isabelle 3 years ago

    Looking forward to trying the new collection in store!

  • Hope 3 years ago

    Definitely my favourite Melbourne label. Can’t wait for the new s/s. Thanks for this insightful interview!

  • Christy 3 years ago

    Go team cleary, love your work!

  • Elkie 3 years ago

    Alpha60 you ROCK!! Love your work

  • Emma 3 years ago

    OMG – beautiful. Coming over from New Zealand in Sept and what a wonderful thing it would be to shop with a voucher!!

  • Jards 3 years ago

    Please please please would love to win this one!

  • Jeannine 3 years ago

    A-Z….I love it all <3

  • Jasmine 3 years ago

    yes please

  • mark 3 years ago

    Really unique and awesome stuff – good work!

  • Julia Mcdonald 3 years ago

    oooh yes please!!!

  • Simone 3 years ago

    Oh yeah. Would love that voucher :-)

  • Shka 3 years ago

    LOVE alpha60! what a fantastic giveaway..

  • Mia 3 years ago

    Have loved Alpha60 for a while now, the label oozes cool! I think “Keep your feet on the ground and your head in the clouds” is going to be my new thing to live by. Awesome x

  • Frances 3 years ago

    Pretty amazing design, as usual!

  • Amy 3 years ago

    Wow, gorgeous cut, design and fabrics!

  • Wanjie 3 years ago

    Very cute stories about their upbringing, especially the ‘lemonade’ stand, made me laugh :)
    Can’t wait to see the new collection, those white shoes on that last photo is to die for!

  • Sara 3 years ago

    I would absolutely watch that film! Love this label!

  • Leanne Ingram 3 years ago

    An Inspirational couple who produce outstanding collections. They deserve success!

  • Bea 3 years ago

    love the distinct alpha60 style x

  • Philippa O 3 years ago

    It’s so great to learn a little more about the people behind a label I’ve been in quiet awe of ever since moving to Melbourne 6 years ago. Thanks!

  • ami 3 years ago

    It’s my birthday today.
    The voucher will be an awesome present!

  • Rick 3 years ago

    What a talented duo. So nice to have funky australian made menswear!

  • Renee Crawford 3 years ago

    Really love this label and really love the design and concepts of their stores. Always a visual splendour!

  • Anny 3 years ago

    Amazing new collection, wouldn’t mind swanning about in a pair of those dreamy Yves Klein Blue Pants!

  • stephanie 3 years ago

    Walking around naked, would be cold right now. But without Alpha60 that is pretty much what I would wear- NOTHING.

    Looking forward to your new summer collection, looking amazing.

  • Donna 3 years ago

    Alex and Georgie are one seriously cool pair of siblings! I love all my Alpha 60 purchases to pieces!! and would seriously love to build the collection.

  • Sarah 3 years ago

    I could only be so lucky! The shoes are incredible!

  • Kirsty 3 years ago

    I love this interview! Their house was one of my favourite I have seen on TDF and their clothes are just beautiful. Amazing!

  • kate 3 years ago

    Modern yet timeless. Always elegant. I hope I win this one!

  • Micaela 3 years ago

    I heart Alpha60!

  • Kylie Mackay 3 years ago

    LOVE – the clothes, the story, the palette, the geometric……

  • Georgie 3 years ago

    It’s great to see this local label going strong, they never disappoint. Love Georgie’s skirt too, hope its available for summer…

  • Kirsty 3 years ago

    Oh, I adore Alpha60. Fingers crossed on this one.

  • Sharon 3 years ago

    Pretty Pretty Please with a Cherry on Top!!

  • Annalise Maree Pippard 3 years ago

    Love sophisticated quirk.

  • Anthia 3 years ago

    I love love their clothes. I hope I win too!

  • Za 3 years ago

    Stylish and deliciously quirky!

  • Jarred 3 years ago

    Love love love Alpha60! Definitely my fave!

  • Sarah B 3 years ago

    Have I been under a rock? I haven’t heard of them. What wonderful designs though. And I really enjoyed the interview x

  • Amelia 3 years ago

    Laura Palmer, Bass Coast and bold graphic prints, loving your muses guys!

  • Pip 3 years ago

    One of my all time favourite labels!

  • Phoebe 3 years ago

    Such an inspiring design duo, really lovely to see a brother and sister working together. I hope my brother and I can work together like that one day. And the shoes, oh my!

  • Sarah 3 years ago

    Inspired once again by this creative Melbourne duo! And I agree with Phoebe above….THE SHOES (oh those shoes….) x

  • rachael 3 years ago

    come in spinner… this brand…..: )

  • melody 3 years ago

    Love some local talent – this sis + bro duo have been kicking goal after goal with alpha60!

  • Ella 3 years ago

    Deffo keen to sport those designs around town…form, smarts, & whimsy, always a winning combination

  • SF 3 years ago

    How about some ‘sophisticated quirk’ children wear? That will be awesome!!

  • Millie 3 years ago

    WOW!! Such talent!

  • Kath 3 years ago

    Yet another incredibly generous giveaway – thank you – I’m in for sure!

  • Grant 3 years ago

    Great interview and such fabulous clothes – love the colours and the styles. Please pop me in the draw for the voucher – my wife would be over the moon if I was the lucky winner!

  • Kelly 3 years ago

    Great stuff – especially love the awesome and unforgettable shoes! And who could forget their house as featured in the DF – amazing talent from these siblings!

  • Eddie 3 years ago

    LOVE LOVE LOVE IT! Thanks a million for the opportunity to win :)

  • Liv 3 years ago


  • Kate 3 years ago

    Love Alpha60! Distinctive and elegant.

  • Antonia 3 years ago

    Thanks tdf! What a great article on such people!

  • Xiaoyan 3 years ago

    Love the style, definitely make you stand out. .

  • Kate 3 years ago

    Beautiful clothes, local designers, great prize. What more could you want??

  • annelouise 3 years ago

    soo great, especially those shoes! and now i feel like i need to grow my hair and get a perm: georgie is AMAZING.

  • Chris 3 years ago

    Oh my, the best shoes I’ve seen in ages ….

  • Emily 3 years ago

    Those shoes! Can’t wait for the new collection to drop…my summer wardrobe needs an update!

  • Fiona 3 years ago

    I drape myself in the wares of this small business as much as I can! love the little bit on insight to the creators of my favorite outfits.

  • Sarah 3 years ago

    this is (hopefully) the winning comment! x

  • brian cheung 3 years ago

    Can’t wait for the new season! Great write-up

  • Tyra 3 years ago

    I like your blog and loved it on blogionaire

  • Adriana 3 years ago

    I love their style and flair. Phenomenal, unique and eccentric designs that I absolutely adore. Perfect sibling-duo. Need to update my Alpha60 wardrobe ASAP.

  • inge coppinger 3 years ago

    Love the black and white printed dress!

  • Kate 3 years ago

    Great interview, amazing label!

  • Luci 3 years ago

    Stripes in the spring/summer collection! sold!

  • Samantha 3 years ago


  • Danielle 3 years ago

    Oh gosh! I would love to win this prize to add some Alpha60 to my wardrobe! Love this duo!!

  • evie 3 years ago

    Georgie is my hair hero : ) Love this brother and sister team x

  • ah 3 years ago

    I lurrrrve alpha60! Divine! Fab! Smart! Trendy! Amazeballs! Beautiful! Quirky! Kooky! Stunning! Inspirational! Wonderful! Talented!

  • Eloise 3 years ago

    Always lovely reading about the people behind the label. Cracks me up that you sold champagne and orange juice!

  • Chloe 3 years ago

    So unique and structured. Would love to win!

  • Carolyn Edwards 3 years ago

    Oh how lovely, brightness on a winters day

  • Karyn McVilly 3 years ago

    Once again melbourne style is the winner

  • Adam Cocks 3 years ago

    I’ve been a fan of Alpha60 for as long as I can remember. It’s beautiful to see them continue to go from strength to strength. I am also crushing on their clothes in another browser window as I type this :)

    Great article + Love Alpha60

  • Rhea Guharoy 3 years ago

    alpha60 is perfection….. *sigh*

  • Ratty Clare 3 years ago

    I love the “sophisticated quirkiness”, sleek style and wearability. And the mention of inspiration from Nick Cave and old copies of The Face.. takes the cake. Well done on your successes!

  • Michelle 3 years ago

    Love love love

  • Clare 3 years ago

    Love that you’re living your dreams

  • Jane 3 years ago


  • kirsty 3 years ago

    Summer wardrobe sorted, beautiful and stylish and that was only a sneak peek.

  • Zoe 3 years ago

    Alpha60, you have mastered structure within creativity and it is inspiring! I am dreaming of those blue suede shoes…

  • Sarah 3 years ago

    Fab duo, great story, thanks!

  • Caroline Kim 3 years ago

    Love Alpha60, one of my favourite Australian labels.

  • Leila 3 years ago

    Gimme gimme gimme!

  • Jacob 3 years ago

    Ah! They make some great stuff.

  • Kirsty 3 years ago

    Such babes & living their dream!

  • frances 3 years ago

    oh, you have no idea how much i need to win this!

  • Christobel 3 years ago

    Sublime threads, look forward to seeing more…

  • Bobby 3 years ago

    Great Melbourne label

  • Marjory 3 years ago

    I can think of 60 reasons for loving this collection! Inspiring story too.

  • Keren 3 years ago

    Finally, an Alpha60 giveaway!! My favourite Melbourne designers!!

  • Eliza 3 years ago

    Please count me in – this mumma of 3 definitely needs some new clothes to brighten the day!

  • Catherine 3 years ago

    Really stylish and unique pieces.

  • Emily 3 years ago

    so much love for alpha60

  • anna 3 years ago

    This is SO my style. Sad I’m not a Melbournian now!

  • Christina 3 years ago


  • Jessica 3 years ago

    So much love for alpha 60 – such beautiful designs!

  • Katie Jayne 3 years ago

    there can only be one lucky winner!!!

  • Nicola 3 years ago

    A beautiful paired-back aesthetic – so Melbourne, so lovely.

  • Rachel Ingham 3 years ago

    I’m sure Godard would be pleased to be associated with such a forward-thinking brand.

  • sophie 3 years ago

    Qu’est-ce que ça veut dire “dégueulasse”?

  • Aleksandra Jovanovic 3 years ago

    What a talented pair! It’s not easy to pull off a unique aesthetic in such a wearable way.

  • David P 3 years ago

    Alpha60 have become a grand Melbourne institution. Delightfully quirky clothing. Love it. Great article and insights.

  • Sarah Rocca 3 years ago

    Beautiful clean lines. Pure elegance in the form of Alpha 60

  • Katherine 3 years ago

    Love to win

  • girt 3 years ago

    very inspiring – thank you!

  • Meg 3 years ago

    I love how Alpha60 can mix edgy with timeless and classic! Plus they offer a fabulous retail experience which is getting increasingly hard to come by!

  • Lauren 3 years ago

    Love them! One of my favourites. So Melbourne!

  • Fiona 3 years ago

    Wow, such a cool and unique Melbourne label, love the designs! My wardrobe could become unbelievably amazing, fingers crossed, thanks!

  • Juju 3 years ago

    I want to have babies that grow up a little like these two . . .

  • Katy 3 years ago


  • Cristy Coulson 3 years ago

    Another beautiful collection…..but oh how I loooooove those blue pants!

  • Josephine 3 years ago

    So looking forward to their summer drop, fingers crossed towards being the envy of all my friends ;) x

  • Sarrah 3 years ago

    Love love love!

  • Scott 3 years ago


  • Mei 3 years ago

    Two amazing individuals that are real assets to the Melbourne fashion and design industry! :)

  • Rowena 3 years ago

    Watching this brand escalate over the years has been a curious awareness. Their path has engaged people creatively & given a true expression of the sophisticated & artistic folk of Melbourne. The shoes they are now designing are phenomenal! I am proud of the brand being from Melbourne. They are just superb.

  • Rachel Peachey 3 years ago

    Still beautiful and interesting after 10 years..

  • Kylie 3 years ago

    Love alphaville!

  • Rachel 3 years ago

    Love your brand and your house.
    My husband’s best t-shirt was his Drew Barrymore!

  • Claire 3 years ago

    stunning stuff

  • tara 3 years ago

    wow! that hair!

  • pwwood 3 years ago

    these guys rock my world! such an awesomely inspiring pair!

  • Bernie McCormack 3 years ago

    Like…Simply stunning…Just like it a lot…And it is important in this age that our products should stand the test of time and not become waste….

  • Emmell 3 years ago

    I do love a bit of sartorial geometry!

  • Jack 3 years ago

    Amazing work!

  • Aviva Brookman 3 years ago

    Thanks for the giveaway!

  • Dagmar 3 years ago

    Gorgeous new collection! Can’t wait to try it on.

  • Eleni 3 years ago

    Minimalism at its best.

  • Genna Campton 3 years ago

    Oh my! They are splendid.

  • Bek 3 years ago

    Loving the summer 2013/14 range – looks stunning.

  • Emma 3 years ago

    I just love Alpha 60! Crossing my fingers and toes

  • Simone 3 years ago

    Yes please! Awesome!

  • Michelle 3 years ago

    i love alpha60!

  • Nicola 3 years ago

    Gimme, gimme, gimme! I love Alpha 60!

  • Holly 3 years ago

    Pick me! Pick me! xx

  • Daniela 3 years ago

    I love the Look! Coming from Adelaide , I have just now heard of this Label. Love the shoes Georgie is wearing. Off to check them out online ;)

  • Miriam 3 years ago

    Have some well-worn and much-loved pieces in my wardrobe – could do with some new ones!!

  • Paul 3 years ago

    Great story about Georgie and Alex!

  • Holly 3 years ago

    I loved seeing their house, so what a treat to see their business! The graphic prints look particularly fab :)

  • Franzi 3 years ago

    Love Alpha 60!

  • Allee 3 years ago

    Love the colours, love the shapes, would love the voucher!

  • Susie 3 years ago

    New threads from Alpha 60 !

  • Amber Maxwell 3 years ago

    Oh Alpha 60 is amazing indeed! It’s true, the staff are really really nice and it’s a true reflection of a great company ethos

  • Emily 3 years ago

    Another amazing interview Luce XX

  • Tara 3 years ago

    As a mum of a young family living on a small farm just outside Canberra (Gundaroo) I have been inspired to plant flowers and encourage my kids’ creative entrepreneurial skills! Who knows what might happen? Fingers crossed for Alpha60-like creative genius down the track!

  • Michelle 3 years ago

    Love! Hope I’m picked.

  • Kirsten 3 years ago

    Have a few pieces from Alpha 60. Love how they are quite structural. Only can afford to buy in the sales so would luuurrrvvv a gift voucher

  • Emily 3 years ago

    There couldn’t be a more inspiring label! And I thoroughly enjoyed the interview. Thank you to Alpha60 and TDF!

  • Jessie 3 years ago

    Need my feet firmly in those gold shoes x

  • Tom 3 years ago

    if i win i have to give this to my girlfriend. i have been told. make me a winner.

  • Suzy 3 years ago

    hadn’t heard of these guys before, thanks for bringing them to my attention!

  • Sarah Skinner 3 years ago

    They never fail to impress each season – there shoes are drool worthy and there clothes are like collectables in my wardrobe. LOVE!

  • Amy 3 years ago

    Big fan. They are my go-to for any significant clothing needs.

  • harriet 3 years ago

    Want + need this! Having just gone back to work after a baby and nothing fitting/feeling right. Thanks Lucy!

  • Ingrid 3 years ago

    Oomp, that’s tempting… Very tempting! I would love a chance to win that voucher. Keep up the good work guys!

  • Emma baptie 3 years ago

    Alpha60 epitomizes Melbourne style with their bold colour blocking style and amazing designs.

  • sasha 3 years ago

    Great to hear about how the label built up their following

  • rae 3 years ago

    Yes puhlease! Me, me, me!

  • Margarita 3 years ago

    Love Alpha60. Love those blue suede shoes!

  • Naomi Gladman 3 years ago

    Gorgeous clothes one can only dream I am the lucky one

  • Kieran 3 years ago

    Awesome! What a lovely insight to one of my favorite labels. Good luck everyone!

  • SarahCull 3 years ago

    Those shoes!!

  • jess 3 years ago

    You can see the engineering influences come through in their designs without being overpowering or exclusionary. Nice work guys!

  • Kaew 3 years ago

    I love Alpha60! Looking forward to the Summer Collection!!!!

  • Gayna 3 years ago

    love Alpha60, beautiful, elegant clothes with great aesthetic…would be amazing to have some new pieces from their latest collection.

  • Kate Cronk 3 years ago

    A sensational range – soooo stylish….

  • Maria 3 years ago

    There is always hope…..

  • Gab Scott 3 years ago

    These two are magicians. It’s all so swoony.

  • Johanna 3 years ago

    They have the best shoes!

  • Zoe Appel 3 years ago


  • Ainslie Wildschut 3 years ago

    just divine x

  • allicia 3 years ago

    Always refreshing to hear a home grown story, show casing talented duos like alpha60.

  • Trine 3 years ago

    It´s my birthday in october…this counts, doesn´t it? ;-))

  • Holly 3 years ago

    Such an inspiration! Absolutely love Alpha60

  • Lisa QS 3 years ago

    Awesome and inspirational! Love their work and my wardrobe is pining for some Alpha60 threads. Yummo!

  • Zoe 3 years ago

    Alpha 60 are beyond amazing! What little champions xx

  • Emma 3 years ago

    Amazing! Beautiful collection.

  • Jen 3 years ago

    Alpha me up!

  • lamina @ do a bit 3 years ago

    Such an inspiring interview…. love their work!

  • Cleo Coppinger 3 years ago

    What an inspiring pair of creative minds. It goes to show that having things ‘all worked out’ is not the only way to doing something successful and enjoyable!

    Cleo C xx

  • Kelly 3 years ago

    oh man i love these guys!

  • Kelly Ekardt 3 years ago

    I am in love with Alpha60. My perfect collection!

  • Sim 3 years ago

    If Alex and Georgie can achieve their 5 year plan with in a single year it isn’t too far-fetched to dream of a Jean Luc Godard collaboration. That would be incredible! All the best guys xx

  • Sally 3 years ago

    Great interview, and best giveaway ever! Absolutely adore Alpha.

  • Tahnya 3 years ago

    I’d like to win please so I can share it with my friend for her birthday!

  • C J 3 years ago

    This is something I’d love to win. At any rate, I’m looking forward to their new collection.

  • Thomas 3 years ago

    Great article, my girlfriend and I love alpha so the voucher would be handy!

  • whitsidd 3 years ago

    just started a new nfp job today. could use some cool new threads. LOVE the shoes.

  • shannon 3 years ago

    Sophisticated Quirky. Exactly.

  • Melanie Beauvironnois 3 years ago

    So generous, as always. Thanks TDF & Alpha60! x

  • melanie 3 years ago

    great interview!

  • Holly 3 years ago

    Beautiful. Xx

  • Kotorisun 3 years ago

    Love their funky style

  • Ramona 3 years ago

    Great interview. They are a fabulous pair aren’t they?

  • Lauren 3 years ago

    So beautiful… sigh

  • Adele 3 years ago

    Wow! Yes please – how awesome!

  • Jimmy 3 years ago

    Hi my name is Jimmy, but I often go by the name Emily. I totally know the model in the photos! We pashed this one time.
    Nice collection btw :)

  • Danielle Gladden 3 years ago

    Just unreal. So inspired.

  • Michelle 3 years ago

    Great interview. Gorgeous clothes. Got to get me some. Please.

  • Taryn 3 years ago

    Upstyled again!
    Sophistication maximised.
    LOVE xx

  • Sara 3 years ago

    Coolest cats! Always blown away by Alpha shoe design, looking forward to this new season <3

  • Michelle Klonkiepumpkin 3 years ago

    The items are like wearable pieces of uebercool architecture: back-to-basics functionality with striking sleek lines. And… the hairdo on Georgie is delicious, sported something similar in my 20s (will have to dig out the photographs).

  • Chelsea Doncon 3 years ago

    AmaZing!, i love Aplha60

  • Jane 3 years ago

    One of my favourite haunts in Melbourne… please bring some goodness over to the West Coast soon Alpha60, Perth needs you!

  • Matthew White 3 years ago

    Wonderful designs . looks fantastic .

  • Isabelle 3 years ago

    This interview made me smile! It’s a brand I stumbled upon a couple of weeks ago and loved, so interesting to hear their back story! x

  • Caitlin 3 years ago

    Always inspired by this talented duo. Mesmerised by Georgie’s hair!

  • Lucille 3 years ago

    Beautiful people make beautiful clothes!

  • Franny 3 years ago

    Inspiring story! Gorgeous threads!!

  • Emma 3 years ago

    Can’t wait to see the summer collection

  • Liz 3 years ago

    These cuties rock! Loving those black strides from the sneak peek summer collection!

  • Lucy 3 years ago

    Just flew over to Melbourne from Perth last week and fell in love with Alpha60! Clothes with an architectural edge! Love it!

  • Nicolette 3 years ago

    Gorgeous and timeless clothing. Great role models to all – young and old. How fantastic to be living your dream with your brother or sister! Love their whole philosophy and work ethic. So inspiring.

  • Clementine 3 years ago

    Best! Best! Best!

  • Claire (in Adelaide) 3 years ago

    So lovely….there is just no excuse for you melbournians to look anything but tres chic.

  • vicki 3 years ago

    Quirky? No. Absolutely stunning. Yes!

  • Katie 3 years ago

    Such an inspiration.

  • Lee 3 years ago

    Canbetra massive!! Go cleary’s

  • Jenna 3 years ago

    What a fabulous interview. Lucy, I’m not sure how you do it – but I honestly think your content is getting better as the years go on! Stories like this give you surges of inspiration to take a few chances..

    [Lucky 416!]


  • swishmusic 3 years ago

    Oh my goodness I cannot tell you how much I love this label. Thank you for the lovely story and the chance to win some Alpha goodness!!!!!!

  • Annie 3 years ago

    Oh I love this!

  • Sarah W 3 years ago

    Such talented siblings!!

  • Chelsea 3 years ago

    iconic Melbourne style – love it!

  • Hannah 3 years ago

    What amazing hair! Ah!

  • Donita 3 years ago

    I love Alpha60! Even on one wage now – 2 kids in tow – we still make sure I have funds for a new piece from Alphaville – Flinders Lane or GPO.

  • Jenny 3 years ago

    The wide leg pant is fabulous! Inspirational team!

  • Anne 3 years ago

    Love the simple but sophisticated designs of Alpha60

  • Steph 3 years ago

    One of my favourite brands, so nice to no their story!! Happy 10 years for next year! find myself wearing full alpha60 a lot haha… congrats, your product is beautiful!

  • Woody Allen 3 years ago

    I am here for the $500 offer.

  • Tara 3 years ago

    I love that Alpha60 is so resilient to fleeting trends. They stick to their aesthetic and it works and works and works. Such an iconic Melbourne entity that should be a global powerhouse! I love that the brand in its entirety dances to its own beat and I love even more that they showcase their wears in such beautifully designed stores. Alpha60 is just an all encompassing piece of art and it’s so humbling that it was born from such an adorable childhood dream.

  • Temasek68 3 years ago

    I remember buying my first pair of cheap Mondays at that little shop upstairs!! Love ur look, ur clothes and ur spaces!

  • Noel 3 years ago

    Thanks for the great giveaway!

  • Laura 3 years ago

    What a fabulous collection to freshen up my summer wardrobe! And those shoes, can’t wait to get my hands and a pair of those bad boys! Your absolutely brilliant alpha duo!

  • Sally 3 years ago

    So beautiful. So Melbourne.

  • Mary 3 years ago

    These clothes are lovely, and I loved the post on their house.

  • Amy 3 years ago

    I just went in store last week and found myself trying on 15+ perfect items. This would def help with funding!

  • Mel 3 years ago

    Great interview! I’ve always loved Alpha 60’s fantastic clothes!

  • Amy 3 years ago

    Love everything about this brand, so proud that it’s local.

  • Lauren 3 years ago

    One of my all time favourite labels!

  • AmberB 3 years ago

    Love Alpha60!

  • Anne 3 years ago

    My childhood days were spent travelling to Northcote for netball & look how far it has come with such talent existing within this suburb. I live in ‘The North Country’ now (NSW North Coast) & shout & brag about the ‘Europe of The South’, if fact better, fresher , & more original & would gladly swap (for a little while) the sunshine & warm winter days for culture & class that these two siblings ooze. Hopefully, my two children that are off studying design & fine art end up following their dreams.

  • Emma 3 years ago

    Love the Friday Interviews, always inspiring, just like Alpha 60!

  • Fran 3 years ago

    I love hearing about other creatives from The Berra! Beautiful clothing and amazing home!

  • Mary Anne P 3 years ago

    These guys are living the dream! Alpha60 always modern and beautiful! xx

  • Sophie 3 years ago

    Just stunning! I am such a fan!!

  • B Nelson 3 years ago

    Siblings? Idk how but I always assumed they were married for some weird reason.

  • Michele 3 years ago

    Love, love, LOVE Alpha 60. Finger’s crossed!

  • Catherine Kolomyjec 3 years ago

    The pure clean lines, the cut, the folds and…that blue…those pants….gorgeous, original, Australian. Love every piece.

  • Jennifer B. 3 years ago

    An unexpected wedding invitation needs an unexpected windfall to wear!…

  • Holly 3 years ago

    frothing over the shoes….

  • Rohan 3 years ago

    My mum loves the finer things in life… Alpha60 will fit her bill!

  • emily 3 years ago

    tres classique!

  • Amanda Bond 3 years ago

    So many mixed feelings for this couple. Jealousy at the sibling working relationship. Envy at the creative force of the duo. Aspiration at the supreme coolness that they seem totally unaware of Cultivating. Inspiration at the forward thinking vision. Lust at their location. Coveting their interior styling. And a baby called Wren…..oh my, their life is a slice of my heaven.

  • Evan T 3 years ago

    Such a long way from Radford….. congrats

  • Ketakii 3 years ago

    I remember the store upstairs on Brunswick St… just down the road from The Black Cat where I worked.
    Inspiring to see how far a dream can travel when you believe. Love it. Thanks a bunch x

  • Mj 3 years ago

    Love, love, love Alpha60!! Planning on wearing them to look stylish and gorgeous through pregnancy.

  • Kylie 3 years ago

    I’ve probably got a snowballs chance in you know what, but I’m entering anyway. Beautiful garments.

  • Meg Dunne 3 years ago

    Love Georgie and Alex. So fab to hear them talk about their passion for their stores and their local neighbourhoods. So great to hear them talk fondly of Brunswick st and support locals like Newtown. They have embraced Melbourne and created Melbourne style. Cheers .

  • Meaghan 3 years ago

    Ah they look like awesome designers too!

  • Meaghan 3 years ago

    Oops, wrong e-mail address, consider this one my entry! :)

  • Judy 3 years ago

    Amazing shoes!!

  • Verity P 3 years ago

    An inspiring and hard working brother/sister team.

  • Iris 3 years ago

    i’ve always asked friends, “if you only had one label to wear for the rest of your life, what would it be?” and mine has always been alpha60.

  • An 3 years ago

    Amazing brother/sister duo!

  • Marina 3 years ago

    fantastic story! I live in Adelaide, but never heard about Aplha60. will definitely stop by in one of their Melb shops in Dec.

  • Bryan 3 years ago


  • Kimura Jesse 3 years ago

    Love love love these clean, beautifully cut designs; another label to add to the fashion repertoire of my beloved Melbourne!

  • Cindy 3 years ago

    Love the collection! Had a look their home again, absolutely stunning.

  • Rissa 3 years ago

    been a huge fan of ze brand since the first time i land to australia in 2009. lovin the shoes collections aAAAAAAaa!!

  • Larissa 3 years ago

    I love their work! There is a powerful dynamic to the creative collaboration of siblings.

  • Tamara 3 years ago

    Those cobalt shoes are incredible!!!

  • Michael 3 years ago

    These guys have always inspired, and their place in Westgarth is such an original.

  • Rose 3 years ago

    Excited about the giveaway! Love reading the Melbourne-likes of these two.

  • Ruth 3 years ago

    Gosh! Reading this has made me super homesick for all things Melbourne.

  • Belle 3 years ago

    New prints are beautiful. x

  • Brooke 3 years ago

    What an inspiration! I do love the clothes and am hoping a store might arrive in Canberra, where this pair started out!

  • Genevieve 3 years ago

    Alpha60 signifies a person’s true identity,
    sexy, classy, intelligent and elegant.
    Loving all of my Alpha! Old skool and new xx

  • Kristi Wayman 3 years ago

    My husband and I have been in love with alpha60 for years now; ever since we found that the style and cut of the clothes fit us the best. Love love!!

  • Andrea 3 years ago

    Best shop in my neighbourhood! Also agree with Alex: Newtown is the best!!!

  • Eliza Nehrybecki 3 years ago

    Totally unsurprised that the five year plan occurred in a year. Each peice is original and sophisticated which enables access to a successful design and popularity within their target market. Impeccable stuff guys, keep doing what you’re doing!

  • manu 3 years ago


  • Chloe 3 years ago

    Can’t wait for the new range!! Alpha60 make the perfect wardrobe staples

  • Kate 3 years ago

    Love the 5 year plan and love that hair…!

  • Marney 3 years ago

    What’s not to love? I could happily take home everything in store.

  • Kelly 3 years ago

    Massive fan! Thanks guys!

  • Bianca 3 years ago

    Love a bit of Alpha 60!

  • Sarah 3 years ago

    This would be an absolute dream to win!

  • amber 3 years ago

    those stunning blue trousers -oh la la

  • kate 3 years ago

    Such an insipiring insight into the family team behind this iconic brand. Love their art/film referenced, easy wear collections and amazing shoes. Congratulations on making it to ny Alpha 60 can’t wait for the new season.

  • Gemma 3 years ago

    These guys sound amazing, and ooze style. What a giveaway!

  • Georgina Friend 3 years ago

    Loved the quirk factor and I can’t get past that huge Laura Palmer poster- proof that their taste extends beyond fashion!

  • Carly 3 years ago

    My Aplha jeans are the most comfortable pants I own. The right waist height and great fabric. My silk alpha dress is another fave. Great work guys. I’ll continue to buy your clothes because they sit well, are made well and are well priced. Thanks!

  • Sebastian Robinson 3 years ago

    These guys are so super sheik.

  • Jo 3 years ago

    alpha 60 are at the forefront of australian design. i always get compliments when i wear my super warm freya coat.

  • Cara 3 years ago

    Such an inspiration to all the young melbourne designers , looking forward to seeing what lies ahead for spring

  • Pia 3 years ago

    “In a Town like Twin Peaks no one is innocent” David Lynch

  • amanda 3 years ago

    lucky number 494

  • Yvonne 3 years ago

    By far my fav Australian designers…can’t wait to see them at Melbourne Spring Fashion Week too!

  • Larry leong 3 years ago

    I’ve seen Alex and Georgie grow immensely through their years of hard work, and are still producing beautifully designed garments. Such a powerful design duo!!

  • Kate 3 years ago

    From pot pourri too pleasing me! oh-me-oh-mi I want everything!

  • Jennifer 3 years ago

    I love Alpha60 and the simple and clean lines of design. Great, inspiring story of hard work, creativity and family love.

  • Nicole 3 years ago

    Items from Alpha60 are just amazing and inspiring!

  • Susan 3 years ago


  • jessi lewis 3 years ago

    Amazing clothes, so good to see local talent making it!!!

  • Mai 3 years ago

    Congratulations on the brand! Love the style aesthetic.

  • Jaya 3 years ago

    Living the dream! Clever kids…

  • Ruby 3 years ago

    Such talent! Love these guys

  • loz 3 years ago

    hehe haha i got the golden ticket!!

  • Melanie S 3 years ago

    Love a brother & sister team that’s creative. So many siblings don’t get along. Must get those black and cream shoes! Well done Alpha 60 you make Melbourne proud.

  • Kristy 3 years ago

    They ooze cool don’t they?! Love their simplicity and aesthetic..

  • missmarita 3 years ago

    Great to read more about the people behind the fabulous style.

  • Gabriela 3 years ago

    I love, love Alpha60!

  • rachael 3 years ago

    such lovely clothes for everyday.

  • Betsie 3 years ago

    Love the winter collection – stunning!!!

  • Tracy 3 years ago

    These guys are my favourite Melbourne designers!!

  • Jessie 3 years ago

    those summer trousers! love!

  • Sally 3 years ago

    Fantastic! What a treat to win this one!!

  • Kat 3 years ago


  • Lachlan Siu 3 years ago

    Always have loved Alpha60 and alway will.

  • Gillian 3 years ago

    Beautiful clothing

  • ange 3 years ago

    Summer 13/14 looks fabulous

  • Alvin Chia 3 years ago

    Their clothes never fail to get a reaction from people overseas when I wear them on my travels. From Paris, Rome, Singapore, New Zealand…Great design gets noticed anywhere.

  • Laura 3 years ago

    Love love love Alpha 60 (although I think I love the Cleary’s home even more!), and it’s always inspiring to learn how successful local businesses forged their path. I don’t like my chances of winning with this much competition, but I’ll be getting my hands on some new season’s pieces one way or another!

  • Manuely Avila 3 years ago

    Simplicity perfection.

  • Brooke 3 years ago

    Those gold shoes are TDF (as in TO DIE FOR – but also THE DESIGN FILES) xx

  • em 3 years ago

    thanks for the giveaway! it is a great discovery, I love the lines and colors, and these blue pants are amazing!

  • Tonya 3 years ago

    Loving Melbourne based design

  • Nathalie 3 years ago

    Such an inspiring brand. Such an inspiring pair!!

  • hannah 3 years ago

    such beautiful clothes, classic styling

  • Meg 3 years ago

    I bought an Alpha 60 shirt in January and I have worn it at least one a week since then. I don’t know where they are stocked in Perth but I would love to win this giveaway.

  • Anita 3 years ago

    Those blue trousers would compliment my skin colour.

  • Angie 3 years ago

    I am a huge fan of the alpha 60 aesthetic. Thank you for making lovely clothes for women who dress to please themselves and nobody else.

  • Alicia Hahn 3 years ago

    So excellent to see a local brand thriving and sticking to their values. Love hearing more about the backstory of this label, so inspiring – heres to another 10 years in business.

  • Catherine 3 years ago

    I want everything. Love it.

  • Keeli jones 3 years ago

    Being an old girl from the fashion world, I’ve gotta say that I take my hat off to these two that haven’t faltered from what they believe in.

  • Jenna 3 years ago

    new love

  • Maureen pilcher 3 years ago

    Minimal is inspiring story.

  • Claire 3 years ago

    This was a fabulous feature! My brother and I are very close as well, and it would be an absolute dream to work with him every day! Sadly, it won’t be, as we’re such different industries! :)

  • Michelle 3 years ago

    If I were to team up with my brother, it’d be a disaster! Love their work!

  • Niki 3 years ago

    Loved the interview! And what a mantra “feet on the ground head in the clouds” this I get.

  • Linden 3 years ago

    absolutely in love with Alpha 60

  • Bronwyn 3 years ago

    So love their style. Great article!

  • Catherine 3 years ago

    Another great Melbourne success story!

  • Priscilla 3 years ago

    Wow, what an inspiring pair!

  • Jes 3 years ago

    So inspiring to see the behind the scenes action of this dynamic duo.

  • Renae 3 years ago

    Yes please!

  • Libby 3 years ago

    So inspiring!

  • Haylee 3 years ago

    LOVE alpha60 – such an inspiring duo as well!

  • Shelby Ashwin 3 years ago

    Australia’s take on Scandinavian design. These pieces are created with such structure yet still have a ‘thrown together’ ease about them. alpha60 always wins my attention.

  • Ellie 3 years ago

    Come on Summer and Summer clothes! Looking forward to seeing more of the Alpha60 collection.

  • Grace 3 years ago

    Ahh always the most beautiful clothing! And Georgie’s hair is the best.

  • Fran 3 years ago

    Whenever I spot someone wearing something awesome and ask where they got it from, they inevitably say ‘Alpha60’. Most recently was a friend wearing a cardigan you could invert and wear two ways. I wonder if Georgie designed one way and Alex the other? Either way, genius!

  • Lucy 3 years ago

    If these 2 are not the zeitgeist then I don’t know what is! Thanks for bringing their fashion, home and hair to us

  • Diana 3 years ago

    An inspiring duo, and generous in sharing their passion.

  • Lauren 3 years ago

    Alpha60 = so cool

  • BC 3 years ago

    Aussie minimalism at its best!

  • Freja 3 years ago

    Wow, generous giveaway. Love their style.

  • Jessica 3 years ago

    Wow happy times. Look at those stripes. Cannot wait to see more Spring/Summer (and sneak many pieces into my wardrobe). Sorry boyfriend but the Alpha 60 is calling. What? This old thing… :) Keep up the beautiful work.

  • Linda 3 years ago

    What a treat to maybe win.. Lovely skirt she’s got on hopefully from new season..

  • niccola 3 years ago

    You guys are amazing in every way! Love your work.

  • Danielle 3 years ago

    Such a talented sibling duo! Fabulous Sunday night read!

  • Rachel 3 years ago

    Always on my shopping list when I visit melbourne – when’s a Perth store opening?? I still get compliments on my orange wax scarf. Thanks for the post.

  • miljenka 3 years ago

    seeing for the first time, i’m in love with their shoes! great clothes as well, minimal and very wearable.

  • Jennifer hodges 3 years ago

    The black and white on the racks looks fantastic congratulations on 10 years

  • Carmen 3 years ago

    Love their style- cool, fresh and laid-back. Would definitely love to have a few more items of Alpha 60 in my wardrobe!

  • sabrina santucci 3 years ago

    After years of buying Alpha60 pieces it makes me so happy to learn that the label has such humble roots. The fact that a brother and sister work so well together makes everything even more special.

  • sara 3 years ago

    Stunning…love, love, love Alpha

  • May 3 years ago

    Absolutely stunning pieces that I can see working in most wardrobes. Drool worthy!

  • Fran 3 years ago

    Love their work.

  • Miffyinlalaland 3 years ago

    Need to be back in Australia to shop at alpha 60!

  • Geraldine 3 years ago

    So Melbourne!

  • Jill 3 years ago

    Love the house, love the clothes

  • serena cunningham 3 years ago

    loving this sister and brother teams style!

  • Jacqueline 3 years ago

    I love the Alpha Soup!

  • Jessica Brophy 3 years ago

    Love love LOVE Alpha 60! Great pics and interview.

  • Ela 3 years ago

    Beautiful Simplicity. Love it!

  • Hayley 3 years ago


  • Jacqui 3 years ago

    I need those shoes! Fingers crossed.

  • Francesca 3 years ago

    Alpha60 do great stuff- love their modern classics.

  • Lyndal 3 years ago

    Those sandals with the gold (non)kiltie – I die!

  • Emma 3 years ago

    New shoe collection is amazing! They would make any outfit!!!!

  • Georgie 3 years ago

    I would die fro a new wardrobe especially from alpha60!!!!!

  • Beth Evans 3 years ago

    Dream team! The last winter range rocked, my wardrobe is bulging with it’s delights, suffice to say my wallet is not. Can’t wait to pack it with summer goods. PS the new skin care range is divine. xx

  • Chelsea 3 years ago

    These guys are fantastic and just getting better. Nice article

  • Nicole 3 years ago

    Alpha 60 – great Melbourne success story.

  • Lillian 3 years ago

    so, so beautiful. plus, i’m pretty sure georgie has the best hair in melbourne!

  • Phillip 3 years ago

    Love these guys, hopefully we’ll have a BNE store sometime in the future… It’s been way too long since I’ve some of their clothes!

  • Mary 3 years ago

    Their clothes always attract compliments and makes the wearer feel a million bucks, thats why they are so successful

  • Ainslie 3 years ago

    Love this story, thanks to Alpha 60 for allowing me to wear my Melbourne all black in a sophisticated way with classic cuts and crazy good quality fabrics !!!

  • Bliss 3 years ago

    Incredible clothes! I adore Alpha60!

  • Claire 3 years ago

    Love love love!

  • Shannon 3 years ago

    Adore their work!

  • Ri 3 years ago

    Loving the collection!

  • Amber j 3 years ago

    My favourite Melbourne brand!

  • Rachel 3 years ago

    What a brilliant journey thus far– looking forward to seeing what the next 10 years have in store for the Alpha60s. Here’s to the day-dream believers!

  • Kyla 3 years ago

    Just moved from Phillip Island to Broome for work. Beautiful leather duffle and gorgeous dress from W12-13 collection has made transition that much easier…..eagerly checking website every other day for S13-14 collection. These guys are my faves!!!!

  • Liz 3 years ago

    This is such a great story, it’s wonderful to see two amazing and talented siblings working side by side like this – very inspiring!

  • Sonya 3 years ago

    I’d never have heard of Alpha60 had it not been for this competition, and I’m glad to have discovered this label.

  • Kylie 3 years ago

    Great story, and beautiful home from the previous blog post as well. Adore the upside down feet!

  • Julia 3 years ago

    So I was running back to my car on Brunswick St on Saturday afternoon after a haircut, and spotted Alpha60 – a store I’d never seen, but had read this profile on Friday so I couldn’t resist popping in for a look. I left with a new skirt (the Flora Balloon) for a job interview … leaving behind a handful of other things I loved but couldn’t quite manage on the day. A $500 voucher would go a loooooong way for this new mother-worker! Thanks guys! x

  • Alana F 3 years ago

    A truly unique and inspirational Aussie brand…adore Alpha60!

  • Matt 3 years ago

    They never fail to amaze me!

  • tania j 3 years ago

    Love Alpha60 – and a peek into their office shows exactly what we expected – great design like their stores and their Northcote home.

  • pamela elligate 3 years ago

    Simple, sophisticated and so up to date – want, need love!

  • Melissa 3 years ago

    This article made me homesick. Love Melbs. Love Fitzroy. Love the new Alpha 60 range.

  • Emma 3 years ago

    Thanks TDF for an enticing interview and a new discovery for me! E x

  • Rachel 3 years ago

    Wonderfully unique, uniquely wonderful.

  • Tegan 3 years ago

    Love it!

  • Jessica Ruff 3 years ago

    Such a great interview and a really beautiful collection!

  • Pauline 3 years ago

    Simply amazing!

  • Anna 3 years ago

    Love the collection and great interview.

  • Samantha 3 years ago

    lotsa alpha love!

  • Mikki 3 years ago

    Could use some Alpha lovin.

  • Clair 3 years ago

    What a gorgeous Melbourne brand – I loved the interview, some wonderful insights into a great brand.

  • briony 3 years ago

    such amazing shoes! Want Want Want!

  • Megan 3 years ago

    Unfortuntely no Alpha60 store in Brissy, but… super excited!!! I am heading to NY in September & have already bookmarked a visit to The Assembly…thanks! X

  • Alisha 3 years ago

    I loved the Alpha 60 story last year and I have loved it again this time around!
    Alpha 60, you design with the most brilliantly textured materials of all time! thank YOU!

  • Thea 3 years ago

    Wardrobe update required…

  • Laura 3 years ago

    amazing giveaway, I’d love to treat myself to some lovely stylish new clothes!!

  • Charlotte 3 years ago

    Ooo so gorgeous, loving those shoes! Thanks for the chance at such a fantastic prize!

  • karina w 3 years ago

    How comfortable do these outfits look!

  • lien tran 3 years ago

    Always love reading about amazing Melbourne designers.. Great work with the shoes, they look super fantastic !

  • Amelia 3 years ago

    Georgie and Alex are so consistent with their incredibly unique yet comfortable designs. It’s always exciting to get a peek of what’s next for them!

  • Nell 3 years ago

    Alpha60 is dope! Such clever minimalist design – and great film references dotted about the stores…

  • Val Crisp 3 years ago

    Wow, Alpha60 has my vote! What a fantastic prize!

  • Sue 3 years ago

    Amazing collection! And what a great prize, fingers crossed!

  • Naomi Lee 3 years ago

    Love, Love, Love Alpha 60. I wear their clothes until they fall apart (which takes years because they are such good quality). x

  • Dean 3 years ago

    Would love to win this for my wife! Thanks for the amazing prize.

  • Agata 3 years ago

    Stunning collection, would be over the moon if I won this one, xx

  • Katharine Graham 3 years ago

    Such amazingly talented designers and an incredible prize!

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