Northside Wheelers

by Lucy Feagins, Editor
Thursday 30th August 2012

Northside Wheelers in Prahran. Photo – Lucy Feagins

Details at Northside Wheelers – these two shots generously supplied by Cory White / Mr Blanc.

Malachi Moxon at his shop, Northside Wheelers in Prahran. Photo – Lucy Feagins

When researching potential creative fellas to profile this week, I put the word out amongst all the cool lads I know, asking for suggestions.  One dear friend was ADAMANT I needed to meet Malachi Moxon.  (Thankyou Jona!)

Malachi is such a unique Melbourne character.  I must admit, for a split second I was a little nervous to get in touch. I got the vague impression he might be a bit ‘gruff’.  I don’t know why.  Maybe it’s the beard.  In truth, once he’s warmed up, Malachi is incredibly friendly and open – he even held his judgement when I admitted I don’t currently own a bike!  Oh I know, the shame.  He’s no nonsense, for sure… but Malachi always seems to have a twinkle in his eye.   And he’s very patient in front of the camera!

Malachi’s beautiful little store, Northside Wheelers, has a cult following amongst Melbourne cyclists. It’s only tiny, but stocks a seriously cool edit of high end cycling apparel, accessories, mens skincare and vintage cycling ephemera. All the brands and products here are things Malachi swears by, because as he says (in typical no-nonsense fashion) – ‘It makes sense to stock products that you’re confident with yourself , that way you can sell them much easier’.

And when it comes to cycling gear, this is a guy who knows what he’s talking about.  Malachi is a passionate cyclist, having raced at a semi professional level for most of his life.

Born in North Yorkshire in the UK, Malachi got his first bike at age 4. ‘That’s where it started’ he recalls. ‘For me it was Freedom.  It allowed me to go on adventures, and that’s still happening today’

‘I got into racing mountain bikes around 1994.  I had a few good seasons riding for GT Bicycles, Norco and Giant, and got my self a National Title 97/98, which led to be offered a job in a bike shop’ Malachi explains.

After managing a bunch of popular bike stores in Melbourne, Malachi was inspired to open his own little retail offering just over two years ago.

Malachi is still racing at a high level in Melbourne and nationally, as part of Stay True Racing sponsored by Giant Bicycles.  He races every weekend, and he has NEVER driven a car (ever!). ‘Well, I don’t have a license, and I am 50, so I reckon I can get through without one now!!’  he says!

Despite the instagram-vibe of the shot below, sent to me by Malachi, I thought it was such a lovely way to end today’s post.  ‘This photo sums up exactly how I feel about being on a bike.  I did not write it – but it sums me up!’ says Malachi.  See, nothing but a big softie at heart!

Northside Wheelers
2 / 155 Greville st
(enter via Izett st)
Vic 3181

Special thanks to Cory White aka Mr Blanc for allowing the use of two of his photos in this post!  For more info about Malachi do check out this fantastic post over at Mr Blanc!

Malachi’s philosophy on bike riding

Malachi Moxon at his shop, Northside Wheelers in Prahran. Photo – Lucy Feagins

Details at Northside Wheelers.  Photo – Lucy Feagins

by Lucy Feagins, Editor
Thursday 30th August 2012


  • jona 4 years ago

    TDF & NSW…love it

  • Leah 4 years ago

    I can understand the cult following…what a funky looking place, and a cool guy. Interesting post…thanks.

  • Meg 4 years ago

    Thankyou so much! With my hubby’s birthday coming up I was stuck with such a delimma of what to get him. He’s a keen cyclist racing and riding in Melbourne so I’m confident I’ll find the perfect present for him at Malachi’s shop. Can’t wait to go!

  • Rachel Lewarne 4 years ago

    What a fantastic post of the lovely Malakay and his beautiful store !!
    Great to read and well deserved .
    Union flags look great by the way haha !!

  • BusiChic 4 years ago

    naww beautiful post Lucy, on a gorgeous bloke indeed!
    I remember also being a little scared of Malachi the first time I came across his store. Then I noticed that he was selling lots of pretty freshly potted tulips so I summoned the courage to ask to photograph him for my blog. He said yes – top bloke, indeed :)

  • Margie 4 years ago

    I LOVE my bike too… but I must point you to these… I love seeing the funny side to being an enthusiast…
    and a personal favourite
    Please don’t hate me!!

  • Barbara Fisher 4 years ago

    Awesome little shop!

    And I can never read the word ‘adamant’ as it meant to be said. It’s always ‘Adam Ant’ in my head….and then I have serious ’80’s flashbacks!

  • I will never read the word “adamant” the same again.

    Love Malachi’s tattoos, they suit him to a tee. Shop’s looking great; always bikes parked out the front when I pass by which is a good sign.

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