The Ultimate Australian Home Giveaway! Day 1 – Jardan

by Lucy Feagins, Editor
Monday 2nd July 2012

SO in case you didn’t notice, we had a little face-lift over the weekend!  Massive enormous thanks to everyone who has sweetly tweeted and emailed such kind words about our NEW LOOK!  I’ve been pretty anxious about the switch (did you notice?) so all I can say is THANKYOU all for your incredible support as TDF takes this next step…you have been amazing amazing amazing!

To celebrate our new look, we really wanted to do something a bit special this week.  SO we have hatched an amazing plan – it’s called The Ultimate Australian Home Giveaway!

The Ultimate Australian Home Giveaway

OK so clearly, we see more than our fair share of beautiful Australian Homes around here, and I’m starting to realise there are a few key pieces in almost every gorgeous home we feature.

A beautiful piece of Australian made furniture.  An original artwork by an Australian artist. At least one set of handcrafted ‘grown up’ tableware to feed your friends in style!  These are just a few of the things we reckon every great Australian home should have.

ALL THIS WEEK we’re giving TDF readers the chance to win one of FIVE amazing high value prizes over five days, each of which we think exemplifies the ultimate Australian Home.

We’re kicking things off today with a obvious choice – Melbourne-based furniture brand Jardan!  AS you all know, Jardan is a family-run business which designs and makes beautiful contemporary furniture right here in Melbourne.  In addition to making seriously gorgeous pieces, they’re super lovely people, so roping them in for our Ultimate Australian Home Giveaway was a no brainer.  We’re so thrilled they came to the party, offering this GORGEOUS upholstered Jarvis chair in TDF yellow for one lucky reader!

There are 3 ways you can enter each day.

1 – PIN IT to WIN IT!  Pin the image / flyer above to your Pinterest boards using the hashtag  #TDFnewlook

2 – TWEET it!  Tweet the following ‘@thedesignfiles gets a new look! WIN all this week at thedesignfiles.net #TDFnewlookJARDAN ’

(There is a new Twitter hashtag for each prize, each day).

3 – Enter via FACEBOOK! Visit us on www.facebook.com/thedesignfiles and click the ‘WIN’ icon up top to enter.

You may enter up to 3 times per prize.  Once on Pinterest, once on Twitter, and once on Facebook – totaling a maximum of 3 entries each day, or 15 entries by the end of this week.

Please note, you cannot enter this giveaway by leaving a comment.  You MUST enter using one or all of the methods outlined above. This giveaway runs until this Friday July 7th at 10.00pm, and all terms and conditions are listed here.

We’ll be taking a little break from our regular content schedule this week only, to release a new amazing prize each day this week…I have a feeling it’s gonna get a little crazy!

BIG thanks to Jardan for today’s beautiful prize…!



The TDF re-design project team!  From left – Andy Sargent (partner – SouthSouthWest), me, Jesse Mallon (our main designer for this project – SouthSouthWest), Joel Edwards (front end web development – Lettuce Digital), Ryan Hilton (back end web development – Lettuce Digital).  Photo – Sean Fennessy.

I couldn’t kick off our NEW LOOK without giving credit where credit is due.  And credit is most certainly due to the blokes you see in the photo above!  This is the project team for our recent re-design – Andy Sargent and Jesse Mallon at SouthSouthWest, plus Joel Edwards, Ryan Hilton and Angus Booker at Lettuce Digital.

These wonderful lads have worked SO hard to take TDF to this next stage both functionally and stylistically.  I am so grateful for their work – there have been many late nights, meetings, emails and Google docs between us.  I think I have ‘hard refreshed’ my browser about 800 times in the past 48 hours alone.  I am so grateful to these boys not just for making a beautiful new home for TDF, but for being so patient and nurturing throughout this process.

Massive thankyou boys!  You are great!  I promise not to email any of you for like at least 12 hours.


by Lucy Feagins, Editor
Monday 2nd July 2012


  • Angus 4 years ago

    Congrats on the new site. We hope you like :)
    Its been tiring, but a fun project.


  • Kathryn Cumming 4 years ago

    New look is fantastic…

  • Pamela Neels 4 years ago

    I love your Blog it,s a bit of home for me!
    Tell me do export such chairs?
    PS. All the best

  • Gabriela 4 years ago

    Congrats, Lucy! The site looks fab!

  • Eleanor 4 years ago

    Well done Lucy!


    Hi Lucy (and lads)!
    Well done! The new design is great – still got the same familiar feel of TDF, but it’s easier to look at and navigate! I love coming to this site anyway, but the new design is very refreshing ;-)

  • Laura 4 years ago

    congrats! love the new look and feel! so refreshing :)

  • line x shape x colour 4 years ago

    congratulations all, the site looks and feels amazing!

  • Barbara Fisher 4 years ago

    Looks amazing Lucy! Congratulations to the whole team behind the new look. It’s so lovely and clean and fresh.

  • Kay 4 years ago

    Love Love Love the new look. Living in the “Country” TDF keeps me up to date and informed. It also gives me fab places to visit when I hit the big smoke .

    Cheers Keep it up

  • Lyndsay 4 years ago

    The site looks very fresh and like a lot of hard work went into it. Well done to everyone involved.

  • michelle 4 years ago

    hooray for a massive 4 years, hooray for a super new look, hooray for all the genius fellas behind it, and hooray for you for bringing it all together. big congratulations!

  • paula mills 4 years ago

    Looks brilliant – well done to everyone involved. Paula x

  • Penny 4 years ago

    So fresh, and clean, and preeetty! (And such an attractive creative team… seriously now.)

  • Claire 4 years ago

    Can I have the rug too please?
    Love the new look (Magnum?) Clean and sophisticated.

  • Carmen 4 years ago

    Looking good….!
    Looking forward to more great stuff..!

  • Bianca 4 years ago

    Love the new look, well done!

  • Emma 4 years ago

    the site looks great but you have awesome taste so I wouldn’t expect any less!!! :)

  • inspir@lia 4 years ago

    Love the re-design! So clean! And awesome giveaway! You’ve obviously worked really hard to get to where you are today. My congratulations!

  • Fiona 4 years ago

    Gorgeous gorgeous gorgeous!

  • Miss Polly 4 years ago

    Well done design team….love you have kept the TDF banner and yellow and grey absolute fav.

  • pen 4 years ago

    Congrats lovely Lucy!
    Love the photo of you and the blokes, they make a great backing band!
    I’m sure it is all well worth the flood of emails and stress and late nights!

  • Scarlet Jones 4 years ago

    Congratulations! Lovely as always, my first read in the morning and love the new look.

  • Phoebe 4 years ago

    Looking lovely, all round. When I lived in Sydney, I had a housemate who worked for Jardan for a while. We had the most lovely sharehouse furniture ever. I’d love to have a little Jardan like that chair in my place now. Off to pin, tweet and fb…!

  • Nice one! Here’s hoping I win that amazing chair :p

  • Anita Fredericks 4 years ago

    Awesome! Congratulations on your hot new look. And I really liked your promo launching your new site. Good luck!

  • judith 4 years ago

    What about those of us who don’t pin/twitter/facebook. We still are buyers of your suggested products; I go onto websites that you feature but now feel like we are cast aside. Sorry, but that’s how I feel and I suspect many others do too.

  • Lucy 4 years ago

    Thanks so much for all the very kind words guys! We’re so thrilled that you love the new design!

    Judith – I do apologise that you’re not able to enter this competition via Pinterest or Twitter or Facebook. We decided to run it across three separate platforms to maximise the chance that every reader would have access to at least one of those platforms.

    Whilst small daily giveaways are fine to run simply using comments on the blog, I can’t run a competition of this scale for an entire week in that way because it is very strenuous on the server where this page is hosted. When lots of people comment on this page (ie over 1000 in a day) it pushes my bandwidth to the limit. Using a third party mechanism like the one we’re using on Facebook for this competition is a much more efficient way to run a larger competition over a number of days. It gathers all entries automatically and ensures no one has trouble leaving a comment here during the competition (which often happens). Perhaps you can ask a friend or family member to enter via Facebook on your behalf? Thanks so much for your understanding!

  • Barbara 4 years ago

    Awwww. Congratualtions it looks amazing. As an observer it is always such a treat to see and evolution, especially one that I am so very fond of.

  • Margie 4 years ago

    yes, a refreshingly familiar feel. Nice work! Looks like there was some serious Bro-gramming goin’ on there Lucy!

  • emma @ emmy & mouse 4 years ago

    its looks AMAZING – congratulations to the ‘team’ and Lucy – beautiful, clean and functional design. Well done, can’t wait for the next chapter in TDF :)

  • Claire 4 years ago

    Love the new look! TDF even better! How is that possiblay?

  • suzy 4 years ago

    shame for people who dont have pinestrest, twitter or facebook

  • SonyaMatheson 4 years ago

    It looks good but I am glad that the “feel” of it hasn’t changed as it is very reflective of the nature of your work. It is also good to see you promoting and photographing with the team – a good sign that the transition was a pleasant transaction too. :-)

  • Ampersand Design 4 years ago

    The new look is fabulous, Lucy. Job well done.

    Sandy K

  • Kirsty 4 years ago

    Congratulations, the new page looks fabulous. Looking forward to many more interesting and inspiring posts to come.

  • Catherine 4 years ago

    The redesign is amazing – feels new and fresh but also familiar. Congratulations!

  • sandra 4 years ago

    yes please

  • cilla 4 years ago

    Was a gorgeous bunch of boys you got to work with! Oh and the chair pretty gorgeous also. ;)

  • Tali 4 years ago

    Well done Lucy and team! Love the redesign.
    I especially like being able to browse by topic, and seeing the article thumbnails. Makes it so easy and fun to browse the archives!

  • Sangi 4 years ago

    The new look is brilliant, similar to the old one but cleaner and easier to navigate. Bravo!! :)

  • Julie Krause 4 years ago

    Very cool

  • DonnaZ 4 years ago

    slick and jazzed up Lucy.. looks amazeballs!

  • WDF 4 years ago

    TDF reloaded looks great Lucy (& so do you!) – congratulations.

  • Em 4 years ago

    Love the reno – looks FAB! Congratulations :) See you again tomorrow, and the next day, and the day after….

  • Lucy 4 years ago

    Massive thanks AGAIN to you all, cannot believe how overwhelmingly positive all the feedback has been ! Thankyou ALL for being so truly supportive of this site… I was nervous about changing things up, but have heard nothing but lovely things all day! Props again to the team at SouthSouthWest and Lettuce Digital for taking TDF to a new level. And massive hugs to all you fabulous readers for giving me the support and courage to grow this little blog! xxx

  • Sam 4 years ago

    The new look is lovely, but i’m disappointed about the competition entry. I get that server demand puts restraints on the way you can do this, but you are dissappointing the segment of your readership that chooses for one reason or another not to participate in those types of social media sites. I am not going to sign up to these sites just to enter competitions (nor ask someone to enter for me). However I’m sure that this wasn’t an easy decision for you, so otherwise keep up with the great posts.

  • megan 4 years ago

    umm have you all had micro dermabrasion peels?? look how shiny and happy and clear skinned you all look!! well done. amazing new reveal. m

  • showpony 4 years ago

    loving the new look, and look at that, your all as good looking as your site, well done.

  • Mary Anne P 4 years ago

    Too much good taste and good looking people for me to handle!!! LOL! Keep up the fabulous work Lucy and I think I need a Spring clean too! Love your outfit esp the pastel jacket! x

  • Nic MacIsaac 4 years ago

    Wow that Jardan chair is AMAZING. Pinned it to my yellow board here http://pinterest.com/magnoliasquare/yellow/
    Thanks Lucy x

  • Renae Smith 4 years ago

    LOVE the new re-design Lucy! Congratulations to all for the hard work it must have taken! It looks fabulous! :)

  • Justine 4 years ago

    It all looks SO GOOD Lucy. I’m now experiencing blog envy big time! Congratulations to you and all involved in TDF re-design. xo

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