OK, I understand
Goddamn shopping is SO good in Melbourne isn’t it!? I feel like I discover some fabulous new shop pretty much every week in our chilly city (well, I guess we need some retail excitement to make up for the subzero temperatures).
Crate Expectations isn’t actually a new shop, but it’s a recent find for me, and is a bit of a hidden secret, hiding just off Glenferrie rd down a leafy sidestreet in Malvern. Proprietor Georgie Bird is a big believer in Australian design and supports many local brands and designers you might recognise – she’s also a whizz when it comes to merchandising! Melbourne stylist Julia Green was gushing with enthusiasm for Crate’s beautiful window displays when she kindly supplied these shots – ‘each week Georgie’s window is like the Myer Xmas windows… definitely worth a drive by!’ says Julia!
With a passion for travel and design, but a background in finance, Georgie spent her first few years out of uni working the obligatory ‘safe’ corporate job in the city, but a creative career was beckoning. Finally she took a leap of faith and answered an ad in the paper – and despite never having worked in retail, she got a job as retail manager of this beautiful homewares store in Malvern. ‘I loved it, I was in my element, it felt like I found my calling’ she says of her role at Crate Expectations.
Georgie managed the store for four years until she got married and left Crate to become the buyer of a large Australian furniture company. This new role saw her travelling to India, Indonesia and China, designing and creating each season’s furniture, homewares and cushions. But after only five months in this exciting new job, the opportunity came up to buy Crate Expectations – and it was too good to pass up. She took the plunge, and returned to Crate, buzzing with energy and new creative ideas for the store.
Since owning Crate, the store has had several facelifts and is forever changing – and Georgie is super excited to launch the Crate online store this week! Do pop by and have a look at the gorgeous and very extensive range available online – of course, they ship Australia wide.
1A Llaneast st
ph. (03) 9576 2717