OK, I understand
Ok you guys gets ready, this is FLIPPIN' AMAZING.
These three talented ladies originally met assisting on a photoshoot for Inside Out Magazine, and instantly became friends. They went on to collaborate on various shoots, and before long came up with the idea for Artisan Magazine - a unique digital publication, and the perfect showcase for their complementary skills.
Essentially, Artisan is a magazine exclusively for iPad. As the title suggests, the magazine focuses on stories about local creative people and happenings, with a lean towards unique, handcrafted product. But to be honest, whilst it is rich with beautiful imagery and content, what's truly unique about Artisan Magazine are the completely immersive, interactive features. They are astounding. It's like you blinked and suddenly THE FUTURE ARRIVED.
For instance, when reading about textile designer Lucy Simpson, you're invited to watch a short video where Lucy flips through her sketchbook, talking us through her process. Elsewhere, simple photographs which at first seem static, slowly ease into moving footage - demanding a double-take! Almost every page seems to have embedded features, all effortlessly woven into the publication, you don't even leave the page!
Very clever work, ladies! Inspiring, game-changing stuff.