Sonia Rentsch : Dictionary of a Still Life Stylist - Concept

Sonia Rentsch continues with her series - 'Dictionary of a Still Life Stylist', today challenging our perception of breakfast! To see more of Sonia's fantastic work (some of which you can buy as prints!), be sure to visit her website. You should also make the time to visit her ridiculously brilliant blog - so good! - Jenny x

con·cept n

1. something that somebody has thought up, or that somebody might be able to imagine. Also called conception 2. a broad abstract idea or a guiding general principle, such as one that determines how a person or culture behaves, or how nature, reality, or events are perceived 3. the most basic understanding of something 4. a method, plan, or type of product or design

Image styled by Sonia Rentsch, photograph by Willem-Dirk du Toit

Breakfast is the most important meal of the day.

Why, there’s nothing starts the day off right like a healthy breakfast. Don’t you think?

Take this meal for example. There’s no meat, no wheat, no dairy, no animal products, no grains or preservatives. Looks like a healthy breakfast, walks like a healthy breakfast but still kind of quacks like a duck. Probably the only thing missing is a decaf soy flat white.

It’s the concept of breakfast, but it’s not breakfast.

Personally, I think that a good concept is the basis of everything, it’s the sui generis energy that brings a great end product.

I mean, we’ve all had breakfast a thousand times, but what is it that really makes it a meal?

Gotta run - I smell bacon cooking.

- Sonia x