Rue Magazine does Melbourne (with TDF)!

by Lucy Feagins, Editor
Thursday 1st March 2012

ME as seen in the latest Rue Magazine!  Top left – me at Safari Living hanging out with my new pal Wilbur the Koala! Top right – a lunchtime pitstop at Sardine (chicken salad – SO good), and bottom right at Loom Rugs… LOVE love love those rugs.  All shots by Woodnote Photography.

If you follow The Design Files on Facebook you will know that yesterday the latest issue of US online magazine RUE came out – and I am super excited to be included in this issue as part of a little Melbourne shopping feature!  HOW COOL!

Like most things in my world, this wonderful opportunity arrived in the form of a random email :) Anne Sage at Rue originally contacted me in early January to assist in compiling a Melbourne shopping story… a mission which of course I accepted with great enthusiasm!  It was decided that the very lovely and supremely talented Caroline and Jayden of Woodnote Photography would shoot the story whilst they were in Melbourne in early Feb – so after a few emails back and forth, a date was set and off we went!

It was such a fun day taking Caroline and Jayden to a few of my favourite local haunts! Jayden is from Melbourne originally, whilst Caroline is American – this creative husband-and-wife team divide their time between both countries, shooting editorial and events in tandem.  They were so lovely and it really was a super fun shoot, and felt more like catching up with old friends than being at work!

One of the absolute best things about writing this blog is being able to support and promote local creative business… so the opportunity to introduce some of my favourite Melbourne shops to a wider audience is like the best thing ever. MASSIVE thanks to Anne Sage at Rue, Kat McEachern who wrote the sweet story, and Caroline and Jayden for the fabulous pics!  On that note, my top tip for a great headshot – cover most of your face with a soft toy of some description. Works a treat.

CHECK OUT the issue here!

More lovely shots by Woodnote Photography… clockwise from top left – Piet Hein Eek wallpaper at Safari Living, Emily Green necklaces at Hut 13, pom pom poufs at Safari Living, lunch at Sardine, sunglasses at Grace Boutique (where my fab new leopard print top is from!).

by Lucy Feagins, Editor
Thursday 1st March 2012


  • Ella 5 years ago

    I spotted this last night! I was so excited to see Melbourne represented. Your article was by FAR the best thing in there. Beautifully created list! Great work.
    (I also completely agree re:Husk. Damn them and their alluring windows!)

  • dustjacket 5 years ago

    Great job Lucy, I see some fantastic places that I will be visiting when I’m next in Melbourne!
    xxx dj

  • Ellen @ Moyarta 5 years ago

    Love that gorgeous and bright wall hanging in the shot of you at lunch at Sardine. What is that? It’s so colourful and interesting.

  • Sounds like such a fun day. I have never heard of this magazine before, going to go check it out now.

  • margie 5 years ago

    Yeah that wall hanging has me thinking… plastic bottle tops and other discards strung together? Great colours! And great job getting Australian designing + making out to the world Lucy!

  • Congratulations! Looks like a fabulous shoot. Love reading Rue mag and am off now with a cup of tea for a flick (click)… PS: great spots, Safari Living, Loom, Grace…gotta check out Hut13)!

  • Lucy Mora 5 years ago

    For those loving the bottle top wall hanging …. you can order them through HUT 13! 13 Morey st, Armadale, Melbourne (95001343)
    Also there is a brilliant chandelier from the same people in store.

  • Sunshine & Daydreams 5 years ago

    Congratulations, and I love your headshot idea.

  • Lucy 5 years ago

    Yes I was about to say the lovely recycled plastic wall hanging at Sardine is from Hut 13 (I think it’s made in South Africa?).

    THANKYOU for all your lovely comments :) xxx

  • gluten free gift 5 years ago

    The LOOM rugs are fantastic!! We live in a contemporary space with concrete floors (which I do love – we live in Canada… and they are heated!)…. that said, we would really like to define our open space with a splash of colour and contemporary pattern – these are most inspiring!

  • Anna 5 years ago

    Funny that Rue said that Melbourne is a small city, apparently it is actually the 97th largest urban area in the world by population… Though it is also the 33rd largest by physical size, perhaps being so spread out made it look like it there were less people here than there really are.

    I’ll never forget coming back to Melbourne after 6 weeks in Europe, the last of those weeks in Madrid, thinking that it looked like an overgrown country town because all the buildings were so low and spread out (I’m talking about Brunswick here by the way).

  • deb 5 years ago

    LOVE It! Well done beautiful Lucy! xx
    Inspiring places for sure

  • Jaclyn 5 years ago

    way to go Lucy, love Rue – so happy they have finally discovered some down under magic.

  • Allywan 5 years ago

    I loved this feature in the mag. I need one of those Loom rugs. They’re amazing!

  • Kristina 5 years ago

    Just moved to Melbourne recently ( LOVE it by the way) and so happy to see all those wonderful shops! great story!!!

  • Kimberlee Brown 5 years ago

    Soooooo excited to see you and Melbourne in the latest Rue – gorgeous x

  • eat my shorts 5 years ago

    Just brilliant. Love Rue, love Melbourne. Awesomeness abounds!

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