Oye Modern goes to Alt Summit – Panels and Friday Night Mini Parties

by Jenny Butler
Thursday 2nd February 2012

While Alt Summit is full of fantastic panels, speakers and so many opportunities for bloggers to learn and share ideas, it also looks like plenty of FUN! More parties and dinners than you can poke a stick at and meeting so many bloggers in real life who already feel like old friends. Sounds like an absolute hoot! Today Petina shares some of the fun and festivities from day 3, thanks Petina! -Jenny x

How to make yourself press worthy Panel – image by Justin Hackworth from alt summit flickr

Hello again! Today I will be bringing you PR tips and photos of the awesome sponsored Mini Parties. I have lots to show you so let’s get straight into it.

How to Make Yourself Press Worthy

Panelists: Dottie Van Every of Modern Kiddo, Erin Hiemstra of Apartment 34, Jess Chamberlain of Sunset, Laura Mayes of Kirtsy & Blog Con Queso

Reporters want news. Prioritise the #no.1 place you want to be mentioned and who you want to contact.

Know your elevator pitch. If you only get three things to say what would they be?

Be quotable. Never underestimate the importance of rehearsing. Rehearse some sound bytes. Be enthusiastic. Make your last statement count. “The most courageous act is still to think for yourself. Aloud.” – Coco Chanel

Simplify your language. Give examples. Actually answer the reporter’s questions. Tell brief, compelling stories.

Balloons! At the Method Party – image by Rima Takes Photos

Friday Night Mini parties

The parties didn’t stop. On Friday, blogger hosted gatherings were held in luxe suites right in the hotel. Food, drink, photo booths and gifts were all part of the night. The themes for the parties were amazing and included Chinese New Year, Vintage Wine & Cheese Tasting, Handmade By You and Night in paris.

Night in Paris ‘Girls with Glasses’ Party! Including gorgeous Kiwi blogger Gala Darling and macarons! – images by Moss + Isaac and Brooke Ashley Dennis from alt summit flickr here, here and here and Carolee Beckham.

The ‘Handmade By You’ Uppercase Mag Party! That’s me and my roomie Dayle! – images by Rima Takes Photos and Uppercase Mag Flickr.

My necklace from the ‘Handmade By You’ Party. Grace Bonney from Design Sponge, wearing her own handmade necklace too! – images by Rima Takes Photos and Brooke Ashley Dennis from alt summit flickr

Be sure to come back tomorrow as I’ll be sharing the best from the closing keynote.

See you then,

- Petina x

by Jenny Butler
Thursday 2nd February 2012


  • Margie 3 years ago

    ack! I would SO love to go to this conference… This making-yourself-press-worthy has so much relevance to all things creative – great advice, thanks Petina!

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