Food

Fête

by Lucy Feagins, Editor
Thursday 16th February 2012
Fête Magazine – a new free Australian online magazine about event styling, entertaining and party planning!

Pagespreads from issue 1 of Fête Magazine – PEONIES are so perfect, aren’t they?

Mexican-flavoured teen pool party – SO cute!

I find myself stumbling across more and more incredible design talent in SA recently – first it was our darling pals Daniel and Emma, then the immensely talented glass artists at the JamFactory, then cooler than cool Collect Mag and of course, more recently the clever boys at Mash.  I get the impression Adelaide is a secret land with all these very clever people tap tap tapping away at these super inspiring projects behind closed doors, without any fuss or fanfare… and then when we finally catch on in Melbourne and Sydney it’s like BAM – where did that come from!?  Sheesh.  We really are hopeless. :)

Today we’re sharing another stunning new SA-born creative project – Fête Magazine!  Fête is a free bi-monthly online mag with a focus on all aspects of entertaining – from food to flowers and decorations, from kids to teens to grown-up dinner parties. Whilst there’s no shortage of online magazines popping up these days, I must say it is SO great to see one that has a distinctly Australian feel to it.  The parties pictured in Issue 1 of this beautiful publication are unmistakeably Aussie in their execution – I especially love the Mexican-flavoured teen pool party with it’s sepia toned shots!  SO cute, yet so natural and relaxed – and all too familiar!

It was actually my dear offsider Jenny Butler who brought Fête to my attention (thankyou JB!), and as with any new discovery, my first instinct was to scan the credits to see which clever team might be behind this polished project.  Turns out Fête is the creation of no one I had heard of (until now!) – Adelaide based event stylist and ‘big picture person’ Annabelle Kerslake, and ‘obsessive, details-focussed’ graphic designer Jane Cameron.  Needless to say – these two make the perfect creative match!

We love to  learn a little more about special self-starter projects like this, so we asked Jane Cameron a few questions about Fête -

You have crept up on us unawares with Fête!  So we’re curious… what are your career backgrounds?

Annabelle’s an entrepreneur at heart and started her career by opening a corner florist shop – after three years she was ready for a bigger challenge and moved on to build one of Adelaide’s leading event styling companies. Annabelle’s a people person and this endearing quality earned her a loyal following.

Meanwhile, I was running my own graphic design studio where my clients would wing me across the country as their corporate high flying designer. I’d lectured design to eager young students and served on the AGDA committee for what seems like forever (still!) – I even judged the awards one year which was pretty special. To satisfy a creative hankering I started a little personal stationery business on the side.

That’s how I met Annabelle – she was looking for someone to design stationery for her clients. Not long after meeting, Annabelle came up with a hair-brained scheme to get in to publishing and we started a printed wedding magazine to international acclaim. After five years we decided to leave to start our next big project, fête.

Annabelle’s the grand plans, big-picture type girl and I’m the obsessive compulsive, details person. By some miracle we work really well together and feel more like sisters than business partners. It’s a collaboration that has turned in to a life-long friendship.

What inspired you to come together to create Fête?

We both love entertaining and celebrating but are so seriously time-poor we wanted to find a way to do it quickly, easily but still do it well. With our collective backgrounds in design, styling and event management, we knew there was a better way and we wanted to pass on these ideas to every other person we know who is trying to juggle their hectic life, like we are.

We are especially loving the distinctly ‘Australian’ feel of the magazine – what do you feel is fresh / different / fabulous about Fête?

It’s important to us to present our ideas in an authentic way, that are relevant to our lifestyles – it has to be achievable and accessible.  It has to be easy – after all, Fête is pretty much just the two of us, with the help of some fantastic family and friends.

We like to think we present an Australian aesthetic, after all it’s what we know and we’re proud of our lovely country and its customs. This is something we strive to emulate – our laid-back, not-too-serious attitude to life.  It’s who we are and what makes us special in this world.

It’s such a laugh when international inquiries work out we’re based in Australia. We love it even more when Australians realise we work out of Adelaide!  We still get a laugh from the fantastic emails we receive from all parts of the world singing our praises when we are just two girls from SA doing our own thing. If only they knew!

Keep doing your own thing ladies – you’re on to a winner!

Massive thanks to Jenny Butler for sourcing this excellent story  :)

More pagespreads from the current issue of Fête Magazine

Fête Magazine

Fête Magazine

by Lucy Feagins, Editor
Thursday 16th February 2012

18 comments

  • Linda from OEKE 3 years ago

    Looks like a great design – original and clean. Heading there now. Thanks for the headsup!!

  • Penelope 3 years ago

    This is so inspiring – what a beautiful way to start a Thursday!!

  • What a lovely magazine, the styling is so beautiful. Another to add to my must read library.

  • handmaderomance 3 years ago

    beautiful!! i must remember this one — lots of inspiration!

  • this is great! I’m off to have a read…

  • Alice 3 years ago

    Gorgeous wee publication!

  • Jo from Violet & Rose 3 years ago

    Wow! Looks like my next hour is gone. I’m a sucker for a pretty party idea.

  • Margie 3 years ago

    GREAT work! You know I think the smaller Australian cities breed a very creative type of person, as the space to create is a bit more open… Life is not so expensive, so work doesn’t have to consume you, there are not a million things to do or see in your spare time, so people tend to create their own, and the generally slower pace allows the creative brain to expand… That’s my theory!

  • jessica anderson 3 years ago

    Yes! We are huge fans of Fete and the work of Annabelle and Jane. Go girls!! xx

  • sunshine & daydreams 3 years ago

    These stories always make me homesick for Adelaide. Great work girls! I’m off to subscribe now.

  • Ellen @ Moyarta 3 years ago

    What a lovely magazine. Beautiful layout and photography. Thanks so much for letting us know about it.

  • clea 3 years ago

    very very lovely. love the logo. great job.

  • Tegan @ Style Chic 3 years ago

    Love this – thanks for sharing
    Teg x

  • alex wijnen 3 years ago

    absolutely gorgeous! as a graphic designer I’m especially pleased with seeing such a beautifully executed online mag – great job, you two!

  • Lucy 3 years ago

    Big congrats to Annabelle & Jane – the magazine looks fabulous and so very stylish. Just gorgeous!

  • Scandi Coast Home 3 years ago

    LoVe it…!!!
    More gorgeous eye candy to keep me in front of the computer…
    ………………………………………………………………………………………………………………….
    ………………………………………………
    Tania Maree xx

  • Peony and Thistle 3 years ago

    Discovered it just last week and LOVED it! Beautiful magazine. Lovely to learn a bit more about the team behind it! Thanks.

  • Angela @ {the hort couture gardener} 3 years ago

    ooohh stunning and have another new love! Flipped from cover to cover too many times to remember. Looking forward to issue #2!

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