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A Week Inside The Hungry Workshop!

by Jenny Butler
Monday 6th February 2012

This week we welcome Jenna and Simon from The Hungry Workshop! We are SO excited that they will be showing us the process of how they design a greeting card – from concept to the final product. What makes this weeks Guest Blog even more exciting, is that they are design a greeting card inspired by The Design Files – OMG! Tune in daily to see the progress before the big reveal on Friday! -Jenny x

Hello! We are Jenna and Simon and we are The Hungry Workshop. We are graphic designers and letterpress printers and we’ve been working away on expanding our range of cards. We thought it might be interesting to document our process and show you how we go about creating a new design for a greeting card. We’ll take you all the way from inspiration through to design, letterpress printing and the final product.

However, before we start any project, we require a good brief. We approach every job in exactly the same way, whether the project is a logo design, a letterpress wedding invitation or a new card design: the better the story, the better the end product!

The story for this week’s project: A greeting card inspired by the constant stream of awesomeness that is The Design Files.

Once we have a good story we then need to turn that into a design idea, and for us that takes inspiration (and coffee, lots of coffee). Fortunately for us, we have a fairly comprehensive catalogue of books which we use as reference, some old and some new, some of which we’ve scoured from op shops across the country, others that have been carried home by friends travelling across Europe and far too many that have come from fancy bookstores.

Old books and fresh coffee

We are also very lucky to be so close to Kau, which makes the most delicious coffee in Northcote. They have a sweet little courtyard tucked away out the back where we can relax in the sunshine and let the ideas come to us.

At the top is our Heidelberg Windmill Platen and behind it, our Asbern Proof Press.

We’d also like to introduce our two letterpress printing presses. We have an ‘Original’ Heidelberg Windmill Platen, circa 1970s, which is our 1.5 tonne workhorse. It does all the heavy lifting and our medium to large run jobs. Our newest addition is a little older, an Asbern Proof Press. This press can print a larger sheet size and it’s a lot less of a temperamental brute compared to the Windmill as it is far less likely to bite you if it’s having a bad day.

Jenna & Simon x


by Jenny Butler
Monday 6th February 2012

72 comments

  • coki 3 years ago

    I love these cards! Thank you for the giveaway…I am a bit addicted to stationery, paper and notebooks :)

  • Raffaella 3 years ago

    Cross fingers to win this amazing giveaway.
    Thanx <3

  • Sandra Stephenson 3 years ago

    HAHAHAHA!! My boy is a big time op-shop flanno wearing surfer boy. …this is him all over. V. funny, I love it!

  • Kate 3 years ago

    I’m a hoarder of gorgeous cards (which I love giving away almost as much as collecting) Love your work – brilliant!

  • melissa 3 years ago

    always in need of gorgeous cards and paper, love these prints!

  • Louise 3 years ago

    Beautiful cards :)

  • sandra 3 years ago

    yessss please!

  • Jane 3 years ago

    Beautiful cards. Love your craft.

  • theresa 3 years ago

    letter press – ah little hearts!

  • Rebbecca 3 years ago

    i am so excited to read about the entire process – as someone who collects LOTS of greeting card designs, it will be interesting to take a ride into how a greeting card comes to find itself in my desk drawer with the other outrageously good greeting cards. so excited.

  • Rebecca ng 3 years ago

    I am looking forward to learning more about letterpress too! I just designed some greeting cards last year, but letterpress gives it such a different dimension & tactile feel :)

  • Sarah 3 years ago

    Massively cool equipment. really shows the heart of your studio . .

  • Phoebe 3 years ago

    Pretty excited that these guys have set up shop in Melbourne. Great work and lovely people to boot. I’m extra-looking forward to the guest blog this week now!

  • Mummageorge 3 years ago

    The ‘flannie’ has been a favourite item of clothing for me since the 1970’s (esp when in the bush), so go the flannie cards! Brilliant

  • madeleine 3 years ago

    I have been looking for a Valentines card thats a little bit different. I’d love to win this.

  • Lou 3 years ago

    The texture of letterpress is beautiful – love your unique designs

  • Hazel 3 years ago

    Am now smiling and inspired to start a beautiful week! Thank you.

  • Zoe 3 years ago

    What a great place to set up shop! I love your business cards as well!

  • Lucie 3 years ago

    They are amazing!

  • Nicole 3 years ago

    Beautiful cards :-)

  • Leonie 3 years ago

    golly, letterpress, LOVE! such courage to move your business, in fact to start your business. well done! (count me in on the prizes…)

  • Alana C 3 years ago

    Really, really lovely work!

  • Sarah 3 years ago

    Those cards are far to pretty to use!

  • Molly C 3 years ago

    Love those cards! Such beautiful typeface!

  • Mandi 3 years ago

    beautiful stationary makes me weak at the knees!

  • Matilda 3 years ago

    Man, I love what you do! Letterpress makes happy birthdays even happier.

  • Nise 3 years ago

    love love love. Fingers crossed I can add these cards to my collection. I always buy 2. One to give and one to treasure.

  • Margie 3 years ago

    I’d love to see some of the prep sketches… I love seeing that creative process!

  • Lizzie 3 years ago

    Thank you for showing us the creative process inside your workshop ! Love it . Hope I win the cards ! Beautiful !

  • Nicole 3 years ago

    I cannot wait to read each and every post this week and get an insight into the world of The Hungry Workshop!

  • Clare 3 years ago

    What a cool guest blog idea. I have my fingies crossed for the prize pack. I desperately wanted to get the “I love you like — loves — ” for my partner, so I could fill out with stuff our dogs love (dorky, yes, but also Totally Hilarious), but the budget has been a little tight for romantic gestures this year :(

  • annie 3 years ago

    You are killing me with your flannel cards … brilliant. Looking forward to the daily posts very much. thanks for the giveaway – woo hooo.

  • Gabi 3 years ago

    Love your work! I love letterpress and can’t wait to see the reveal :)

  • Natalie 3 years ago

    I love flannel!! Thanks for sharing.

  • K-Rob 3 years ago

    Awesome!

  • Nat Power 3 years ago

    gagging to fill in the blanks on those ‘I like you’ cards.

  • Lauren 3 years ago

    Love your work! And such awesome people to boot!

  • Priscilla 3 years ago

    love it

  • rachael 3 years ago

    looking forward to see what you come up with!!

  • Sam 3 years ago

    lovely – thanks for sharing!

  • Sally 3 years ago

    Lovely work! Looking forward to see the DF inspired cards!

  • Sharon 3 years ago

    Amazing and inspiring stuff!

  • Anna 3 years ago

    Saw your valentine’s and flanno cards at south melb market on the weekend, they are so exquisitely done. Looking forward to seeing and hearing more from you guys.

  • Mandy 3 years ago

    mmm-hmm.

  • PJ 3 years ago

    Beautful – Melbourne is lucky to have you!

  • Dolly 3 years ago

    Have just discovered Design Files and to win these cards would be an amazing beginning!

  • Tracey 3 years ago

    I want to send some mail!

  • gemma 3 years ago

    beautiful!!

  • Brydie 3 years ago

    Hi Jenna and Simon,
    I spotted your work first at the Harvest Textiles market and loved it from the word go! I’m looking forward to seeing how your guest blog posts continue. xo

  • Jodi 3 years ago

    Looking forward to seeing the design process and can’t wait for the finished product!

  • mimi la sardine 3 years ago

    Looking forward to discover it all! Thanks!

  • Elisa 3 years ago

    Today is my birthday and I received 2 ecards and 1 handmade card. Whilst I would never be unappreciate of any effort made for my birthday opening the letter box and seeing the envelope and then holding that little card in my hand made my heart sing.

    Hip hip hooray for the handmade card and all those that produce them with love. Will keep my little digits crossed that I’m the lucky winner of this giveaway.

  • Bec 3 years ago

    Hello Hungry Workshop! I LOVE Letterpress and I’m looking forward to seeing your Design Files design unfold!

  • colleen 3 years ago

    I hope some of Northcote’s creativity rubs of on me – in Preston!

  • Robyn 3 years ago

    This is why mail will never be extinct-ified

  • E-Gene 3 years ago

    Letterpress is definitely a way to make something boring look freaking amazing.

  • karissa j 3 years ago

    OMG…..Simon and Jenna, I hope your mum knows about this? Can’t wait to call in, karissaxx (remember? excitement d’arcy’s 21st?)

  • hannah 3 years ago

    LOVE the flannel cards, so hard to find good blokey cards

  • Lucinda 3 years ago

    Like you guys I have l lived in different places and have wonderful friends all over the world to send stylish greeting cards to, Lucinda <3

  • zoe pollitt 3 years ago

    there is nothing sexier than the soft and sensual curves of a letterpress impression.

  • Jessica B 3 years ago

    Oh no, this is not helping my stationary addiction in the slightest!

  • Clealala 3 years ago

    YAY! I’m so excited about this week Guest Blog! Have already bought a flano card!-) thanks guys lovely work!

  • Alice 3 years ago

    Fingers crossed!

  • Nola 3 years ago

    Welcome to Melbourne, I can’t wait for the day that I’ll have something that you can help me to print!

  • Justus Magazine 3 years ago

    Congrats to The Hungry Workshop on their move to Melbs! Love their stuff.

  • Tanya 3 years ago

    Great cards!

  • Melanie Shaw 3 years ago

    It’s great to see the letterpress process. Thanks for sharing.

  • jasmine mansbridge 3 years ago

    Thanks for a little look into such an involved process…. My twelve year old is already an avid stationary fan and im sure would love to have a real life tour… Do you ever open to the public?

  • BEC HEATH 3 years ago

    The Hungry Workshop are amazing.
    Love their beautiful little creations.

  • Jackie 3 years ago

    I absolutely love letterpress (I’m a huge stationery and paper nerd) and the process behind it and the Hungry Workshop produce some amazing and inspiring work. Love it!

  • Foxyeah! 3 years ago

    I already own some of your cards, but unfortunately due to loving them so much have been unable to part with the little beauties to share your amazing talents with the rest of the world. you should send me some more and I promise to gift and send them to really cool people with excellent taste. Foxyeah!

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