The Flower Drum Semi Permanent POP UP

by Lucy Feagins, Editor
Thursday 5th January 2012

Holly Hipwell, Chief Flower Enthusiast at The Flower Drum, at the new FLOWER DRUM POP-UP in Sydney’s Northern Beaches!  Photos – Cloudy Rhodes.

Holly with her serious shopkeeper face on

I have such an immense girl crush on the fabulous and slightly insane girls from THE FLOWER DRUM!  I believe them to be the cutest, cleverest and funniest girls in Sydney. Their blog is so laugh-out-loud hilarious I defy any of you to check it out without smiling. I mean really. It’s just one massive petal pushing giggle fest over there.  (You may remember we featured The Flower Drum girls way back in Feb 2011 – worth re-visiting for a LOVE BOMB refresher course!  It was actually one of my favourite posts of last year.  So so cute and so so funny).

Anyway would you BELIEVE that on this fleeting and rather spontaneous jaunt to Sydney, I just HAPPEN to have found myself here on the same week that Chief Flower Drummettes Holly Hipwell and Mylee Grace have launched their first ever pop-up shop on Sydney’s Northern Beaches!?  C’est encroyable, no?!

SO of course this sweet project was just destined for a spot on The Design Files!   The pop-up itself is in fact a shop within a shop – it’s part of The Sugarmill Fine Surf Emporium – combining floral frivolity with custom surfboards, excellent coffee, clothing, not-for-profit fundraising and a great number of tanned and generally good looking Sydneysiders.

For their opening week (ie THIS WEEK!) The Flower Drum Pop-Up is open daily until this Saturday 7th Jan.  THEN they’re open every Saturday after that – possibly forever :) Do pop in and support the madness that is The Flower Drum!

The Flower Drum first ever Semi Permanent Pop-Up
The Sugarmill Fine Surf Emporium
1329 Pittwater Rd
Narrabeen NSW

Ph.02 9913 3332

PS – Flower Drum groupies will be pleased to know we’re roping chief flower enthusiast Holly Hipwell in again for some more flower-loving antics next month on TDF – watch this space!

Mylee and Holly with newly blonde hair and matchy matchy polka dots at Sydney’s wholesale flower markets! I do not normally allow instagrammed iphone photos on TDF but the cuteness overwhelmed me.  How anyone can look that cute at 5.30am is beyond me.

by Lucy Feagins, Editor
Thursday 5th January 2012


  • anna k. 4 years ago

    What a fun idea! And thank you for the tip about the girls – they sure look cute!

  • Monika (MB Captured) 4 years ago

    What a cute post! I love their blog and will definately start to follow. Thank you for sharing this, I wish they were located in Victoria!

  • Jen 4 years ago

    super super fun. it’s nice to hear about things on the other side(to me that is). However I hope they will have a roaming pop up shop in a caravan. Narrabeen is just to far to bring back flowers from for me to redfern! Their blog is amazoid.

  • Miss Polly 4 years ago

    Love these girls! So super fabulous!

  • I’ll have to check out the blog! Looks like a great little pop up, I might have to go for a drive…

    PS I’m having a giveaway on my blog if you’re keen :)

  • Madeleine 4 years ago

    Go Holly! My lucky Sydney cousins live around the corner, I’ll be urging them to visit for realz. xoxox

  • line x shape x colour 4 years ago

    great feature Lucy! the sugarmill is my husbands fav surf shop – so now I have more reason to visit with him ha!

  • Keryn Hughes 4 years ago

    How fabulous that the Flower Drum creations are now available from this new pop-up in Narrabeen! This duo’s style clearly extends beyond their flowers – great blue collar/necklace you’re wearing in the main shots Holly. Care to share with us where we can see similar?

  • Glamour Drops 4 years ago

    Just followed your link to their hilarious and definitely not-so-serious blog. Can teach the rest of us a thing or two about having fun with life, methinks.

  • Dominique Brammah 4 years ago

    INSANELY loving dis x

  • Amy 4 years ago

    Love love love!!

  • Lena 4 years ago

    How cute! Thanks for the post!

  • Emma 4 years ago

    Does this florist have a website?

  • Pita 4 years ago

    Beautiful flowers…great post!

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