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Container / Leif

by Lucy Feagins, Editor
Tuesday 24th January 2012

Leif – a new Australian-made skincare range from Sydney design studio Container

You gotta respect a company who know their niche and stick to it.  Sydney based design studio Container have established a stellar reputation for one thing and one thing only – picture perfect packaging.  This boutique studio designs and manufactures the most elegant containers for some of Australia’s best boutique skincare, haircare and cosmetics labels – brands such as Kevin Murphy and O&M.  It is such truly beautiful, innovative, yet understated work –  and perfectly exemplifies why bespoke packaging is so important in the beauty industry.

Late last year Container launched a very special personal project.  After years consulting to high profile beauty brands, the Container crew were inspired to create their very own product range.  ‘Leif‘ originally began as a design study – but eventually grew into a fully fledged skincare range, which finally launched in November last year.  One of Leif’s founders, Jonnie Vigar, says their goal with this range was to create a simple, natural product with a distinctly Australian flavour.  Drawing upon botanical extracts including Lemon Myrtle, Wild Rosella, Tea Tree and Eucalyptus, the range is free from artificial colours, parabens, synthetic fragrances and all those other nasties.  The packaging is 100% recyclable.

As is often the case with Australian tall poppies, it seems *Wallpaper magazine has outed Leif before us locals have even caught on!  Doh – why does that always happen!?   The Leif range was recently shortlisted for ‘Best New Grooming Product’ in the *Wallpaper’s Design Awards 2011.  Very impressive and well deserved.  I have a feeling we’ll be seeing a lot more of these guys…!

For now you can buy Leif products only in Sydney!  Outrageous.  I challenge Melbourne retailers to get cracking and snap up this product before someone else does!  On your marks, get set – EMAIL!

Packaging design by Container

by Lucy Feagins, Editor
Tuesday 24th January 2012

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