Pure & General

Pure & General

I just got back from a week in Sydney which was BUSY but brilliant, and filled with many new discoveries!   One of my most FAVOURITE finds was this brand new store in Potts Point – Pure & General!  OMIGOD so so beautiful.  Truly.  Proprietor Linda Gregoriou (whose impressive credentials include property developer, urban designer and ex-judge on the ABC’s New Inventors!?) opened the doors just last week, and although it’s tucked away down a quiet side street, there are plenty of whispers about Sydney’s newest retail store already… Pure & General certainly won’t stay secret for long!

After a year overseas sourcing her unique collection of homewares, furniture, toys and soft furnishings from across the globe, Linda has ensured her store is stocked to the brim with pieces you truly won’t find anywhere else in Australia.  Stunning timber vessels from Japan and Morocco, glassware and ceramics from France, cashmere from the UK and tablelinen from France and Japan… it’s just the most exquisite collection of product under one roof.  There’s a cafe on the way too, thanks to Linda’s friend and collaborator Cassie Karinsky, who has a background in hospitality consultancy and interiors styling, and who spent time living and working in Marrakech before recently returning to Sydney.

Pure & General is seriously UNMISSABLE.  One of the loveliest and most unique retail concepts I’ve seen anywhere in Aus.  It’s like a little piece of Merci or 10 Corso Como right here in Sydney.  I must thank my dear friends Megan Morton and Liane Rossler for taking me to Pure & General (twice!).

Pure & General
114 Brougham st
Potts Point
NSW 2010

ph. (02) 9360 6060

Mon – closed
Tues to Friday – Open 11.00am – 6.00pm
Sat – Open 10.00am – 5.00pm
Sun – Open 11.00am – 4.00pm


Beautiful wares from Pure & General – loving those incredible carved timber teacups and vessels from Japan!