by Jenny Butler
Monday 21st March 2011

A HUGE welcome to the coolest kids of Adelaide, Daniel To and Emma Aiston! You might know them better as design duo DANIEL EMMA, super cute married couple, creative genius’ and winners of the 2010 Bombay Sapphire Design Discovery Award!! This week we’ll be getting a glimpse into how these two spend their time and what is coming up in the near future for DANIEL EMMA. – Jenny x

This is us……. On a boat!

Happy Monday everyone!  We are very excited to be guest blogging on The Design Files this week, and hope that over the next 5 days we can give you all a little insight into our lives and what we are up to at the moment.  We wanted to get the week started with a big bang, and announce our DANIEL EMMA Design Files reader’s giveaway!  We will be giving one lucky reader their choice of a DANIEL EMMA product from our D.E range to be announced on Friday.  All you have to do is leave a comment in the comments section over the next 4 days to be in the running, and we will pick a winner at random.  GOOD LUCK :)

Enough about that, let us introduce ourselves, we are Daniel and Emma, 2 designers from Adelaide, who run a small studio DANIEL EMMA (original!)  Today we thought it might be nice to give you an outline of what it is we do and where we do it! So here goes…..

We love to go for drives in the country, especially on Sunday’s.  It is always fun to take a packed lunch and our trusty Polaroid cameras.

This is our current collection of DE products that we have for sale. The objects are made in Australia and can be purchased from shops like Top3 in Sydney and Venn in Perth!

These are from our very first collection that we made when we were living in London, seems so long ago!

We studied Industrial Design at the University of South Australia; this is where we met, as well as our other good/odd friends.  This is a portrait drawn by our talented friend Eric Foenander.

We lived in London for two years, parks were one of favorite places to sit and discuss design. This one is of Regents Park; our other favourite is Hampstead Heath.

Semaphore is one of the reasons we decided to stay in Adelaide.  We bought our house right around the corner from here and go to the beach at least 2 times a week to clear our minds and eat icecream.

Frankie!  The only other member of Daniel Emma (Guard Dog / comic relief)

Daniel + Emma x

by Jenny Butler
Monday 21st March 2011


  • Olivia 6 years ago

    Looking forward to seeing more. Love the stationery holder & the portrait :)

  • TJ 6 years ago

    Love everything that you both create!

  • Bec 6 years ago

    oh my, that frankie, what a sweetheart!! can’t wait to keep reading over the next few days, i am super excited to see what else you have in store for us!

  • Lou 6 years ago

    What a gorgeous little family, Enjoy Milan !!

  • Sarah 6 years ago

    So nice to get a personal insight into your lives Daniel & Emma….I have been hearing quite a lot about you lately and was very happy to see you appear on The Design Files’ Guest Blog. Looking forward to the next few posts! :)

  • Sarah 6 years ago

    Looking forward to reading the guest blog this week….

  • leah 6 years ago

    Thanks for letting me in to your creative world. Am excited to see what this weeks posts hold. Congratulations…

  • Ami bassett 6 years ago

    There is nothing like a duo “doers” to make an inspiring stat to the week! Brilliant! X

  • Wanda 6 years ago

    What a wonderful story. 2 love birds creating beautiful pieces in simple form. U guys rock! Can’t wait to see your next collection & follow you over the next decade. Best x

  • Luz 6 years ago

    I love your collection!! :-)

  • Sian 6 years ago

    Great view over Semaphore :)

  • Lee 6 years ago

    i had a peek at your website – your solid pine pendant light is beautiful!

  • Mel 6 years ago

    oh loving the country drive on a Sunday…. shame today is monday!

  • Jane 6 years ago

    Love the Basics range and so excited that Daniel & Emma are guest blogging! Cute dog BTW!

  • julie b 6 years ago

    nice clean design

  • Carmen 6 years ago

    Love your work. But I especially love Frankie!

  • james 6 years ago

    D+E I love the manner in which you incorporate functionality into simple uncluttered forms. Very beautiful!

  • Clare 6 years ago

    Oo! Neat! I didn’t realise that Venn had opened!

  • Love seeing fellow South Aussies on The Design Files! Keep up the good work :)

  • Erin Hoey 6 years ago

    Love a little snippet into people’s lives – congratulations guys!

  • Belinda 6 years ago

    You two are SO clever! These are incredible pieces.

    Frankie is so cute. I just want to eat her/him up (those damn non-gender specific names!)

  • fleurchan 6 years ago

    Have to bring my dog to meet Frankie, I think they would be great friends.
    Love your work.

  • Carly 6 years ago

    I first read about you guys in an interview in Inside Out mag last year. It´s great to see some Adelaide-based talent for a change, and I love your aesthetic. I´m sure you will rock Milan xx

  • Mary 6 years ago

    Sunday Drives, Semaphore, UniSA grads kickin seriously awesome design butt, Comic Relief aka Frankie, SUPER SENSATIONAL D&E!

  • Joanne 6 years ago

    I love semaphore too!

  • Jasmin 6 years ago

    Love it!

  • Priscilla 6 years ago

    love your work!

  • rachael 6 years ago

    i love your solids range..especially the 4 glass spheres in a blue square as a desk organizer..genius!! ps. they are lovely embroidered flowers on your cardy..so sweet.

  • Elizabeth 6 years ago

    I too loved the Heath and more particularly the ponds. With such great places and people in your life it’s no surprise you create such well conceived, beautiful things.
    …Cool dog!

  • Katie Frederick 6 years ago

    Living in Semaphore I can completely understand all of your beautiful fluid shapes in your designs. Congratulations on the award!!

  • Connie 6 years ago

    Love your work! The plank paperweight is awesome!

  • Lisa 6 years ago

    love to see home grown Australian design talent, what a great collection!

  • Lisa 6 years ago

    love to see homegrown Australian design talent, what a great collection!

  • Candy 6 years ago

    I really love the rubberband ball. Very practical and looks very chic!

  • Kelley Mancer 6 years ago

    Love to own one of the pieces. Beautiful!

  • Maureen 6 years ago

    I ♥ !

  • Sarah A 6 years ago

    Sunday drives with polaroids… Just beautiful

  • Jasmine 6 years ago

    I love your DE collection, so beautiful and inspiring!

  • Margie 6 years ago

    great to see youthful exuberance win out! xo

  • Walf 6 years ago

    You peoples are awesome.

    Your dog will love you more if you make his rego tag into a disc http://i.imgur.com/tFvpb.png See look how happy he is now!

  • Mummageorge 6 years ago

    Where in Australia do you get your beautiful pieces made?? I like it local myself and am trying to find the right manufacturers here for my (secret) new product. 50 this year and just starting out!! Phew…

  • Tracey lam 6 years ago

    Wow now I have a reason to visit Adelaide!

  • Bianca 6 years ago

    congratulations on your beautiful collection. It is so nice to read about the lives of designers and what else you enjoy. Love products made in Australia

  • jacinta 6 years ago

    Glad to see Frankie keeps a watchful eye over everything!
    I just got a pup and can’t believe how much joy and inspiration they add to your life, or as you said comic relief :)

  • lauren 6 years ago

    great work!!

  • Kari 6 years ago

    i love the rubberband ball that’s too awesome. great collection.

  • meg 6 years ago

    Love your blog and it seems Frankie + living in Semaphore + designing = a formula for success!

  • E-Gene 6 years ago

    I love how when 2 creatives come together, they get even more creative!

  • Belinda 6 years ago

    Beautiful clever designs! Snd you have showcased Radelaide perfectly. Great city!

  • elissa c 6 years ago

    I love your designs! I’ve seen you in a few magazines before and think your designs are so fresh and inspiring.

  • karen 6 years ago

    Ohhh. I would love one of those and one of those and……..

  • adrian 6 years ago

    love the designs, showcasing some great work out of S.A.

  • Paula 6 years ago

    Love it all especially frankie….Maybe if in Melbs he could come play with the world famous Suzi and Lennie – They adore other Sausies.

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