‘After‘ – Phoebe Munro’s unique shop in Melbourne’s CBD. The wire sign (top image) was made by designer Heath Nash in South Africa.
Love those amazing South African caterpillar creatures (top right image). They’re hand made from paper mache, wood, rubber and then hand painted. Bottom left are paper mache bowls made from sardine labels, also from South Africa. Bottom right – Day of the Dead Mexican Tin Frame.
After’s quirky mix of products sourced both locally and abroad. Love the giant lego blocks, which are handmade in Melbourne.
I don’t know what Mandy Munro is serving up for dinner at her fabulous family home… but she’s definitely doing something right, because The Munro’s brood of creative (grown-up) kids are serious over achievers!
At just 25, Mandy’s daughter Phoebe owns and runs After – a truly gorgeous shop just opposite the Victoria Market at 99 Therry st, Melbourne. (She was actually just 21 when first setting up shop in 2007!) In addition to sourcing new product, liasing with suppliers and keeping the store looking fabulous, most days Phoebe can be found working in her shop… and she’s such a gorgeous young lass I’m sure most customers don’t realise they’re being served by the store owner!
As you might expect, After is brimming with handcrafted African homewares from her mum’s import business, Tractor Home, but she also sources an incredible variety of other product from all over the place – it’s truly the most perfect international mish-mash you’ve ever seen under one roof! In store you’ll find vintage and industrial furniture, stationery, Mexican day-of-the-dead ephemera, Heath Nash lighting, as well as a great range of product by local crafters including Scottato leather accessories, Odds & Ends‘ super popular knitted cacti(!), and jewellery by Phoebe’s younger brother Hamish Munro!
Phoebe’s biggest inspiration for After is travel – it was a trip to Japan which initially sparked her interest in retail, after seeing so many original things and eclectic shops in Tokyo. She’s also been inspired by trips to South Africa – ‘seeing the crafters turn a piece of rubbish into something beautiful is inspiring and having a shop that supports their work is very rewarding! ‘ she says!
Phoebe says the best thing about the shop is working for herself. ‘It takes a lot of self-discipline,’ she says, ‘but it’s definitely worth it – having the freedom to evolve the shop of my own accord, and being surrounded by things I love is pretty cool.’
NICE WORK PHOEBE! An inspiration for creative young ladies everywhere.
PS) Pop back this afternoon for a follow-up post about Hamish Munro‘s fantastic jewellery… I had the great pleasure of checking out his studio the same day I visited Mandy at Tractor Home HQ recently. Sheesh this family is freaking AMAZING.
99 Therry st
(Just alongside Queen Victoria Market)