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The Lowercase – In The Beginning…

by Jenny Butler
Monday 31st January 2011

This week we welcome Tessa and Michael of The Lowercase! We first saw this talented duo last year as part of “The Living Room” pop-up store and they have been on our mind ever since. It’s going to be a great week getting to know The Lowercase! – Jenny x

¡Hola! from The Lowercase studio. We’re delighted to join Lucy and Jenny on The Design Files this week and share some thoughts, words and images on how “it” all began… Inspirations from a Creative Start-up – The Lowercase journey!

For those yet to enter The Lowercase world, we are two parts of a whole: Tessa and Michael Bautovich, whose shared love of visual experimentation and graphic riddles has been recently realised through our boutique lifestyle brand, The Lowercase, launched in November 2010.

Once Upon a Time: Our parents —-> Michael a former Art Director, and Tessa an Arts Publicist —> the newest addition to The Lowercase.

The Lowercase‘s founding premise? To escape the surrounding doctrines and ‘isms and create a timeless and functional decor collection that promises to inspire with a sense of wit and aesthetic form.  Now a surprising little concert is underway, where the modern is waltzing with the classic, and the functional is twirling vibrant design around on her toes.

The Urban Jungle Duvet-Sets are a natural canvas for our imagination… 100% Egyptian cotton was the perfect textile to work with, humble yet high-quality, pledging both everyday functionality and longevity.

A light-bulb moment. Our designs are finally translated through the art of embroidery to create bedding that can travel with you from childhood to adulthood. An enduring stitch in time.

Styling by Claire Delmar

Welcome to The Lowercase. Today will be the tomorrow you wished for yesterday. See you there… or here… when the journey continues tomorrow!

Love from The Lowercase x


by Jenny Butler
Monday 31st January 2011

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