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IKEA Family Live

by Lucy Feagins, Editor
Tuesday 4th January 2011

Images from the current Australian issue of IKEA Family Live magazine – The home of artist Graca Paz in Portugal.  Photos by Adrian Briscoe.

Images from the current Australian issue of IKEA Family Live magazine – The home of artist Graca Paz in Portugal.  Photos by Adrian Briscoe.

Images from the current Australian issue of IKEA Family Live magazine.  The home of artist Graca Paz in Portugal. Photos by Adrian Briscoe.

I have a love / hate relationship with IKEA.  They do have some truly great stuff, at seriously unbelievable prices – but then if I see ONE MORE EXPEDIT bookcase in someone’s house / office / studio I may die of brain RSI.  Aggh it is taking over the world!  I would not be surprised if the Expedit was more prevalent in homes world wide than Harry Potter. Or possibly even Facebook.

ANYWAY. There is a reason IKEA are taking over the world and mainly it is because they really do design great products.  AND then they style them really, really well.  That is why everyone loves visiting IKEA, and also flicking through an IKEA catalogue!

Towards the end of last year IKEA Australia launched ‘IKEA Family‘ – a loyalty club much like Everyday Rewards or Fly Buys or that Spotlight VIP thing.  I dutifully signed up one day and got my little orange credit card and didn’t think much more of it.  That was UNTIL I received the IKEA Family Live magazine in the post just before Christmas!  Oh my.  It is seriously genius!

IKEA Family Live is a really well put together little magazine, full of beautifully styled homes from all over the world (including Australia), great inspiration and ideas – but of course the only product you’ll see mentioned is IKEA product!  And yet it looks so freaking GOOD, in no time you’ll find yourself subliminally convinced to hang all your kitchen pots from a stainless steel rail, or set up a study nook in that 50cm cavity under the stairs.  It is quite amazing marketing.  Bravo IKEA!  Seriously on to it.

You can sign up for IKEA Family HERE, and whilst you’re waiting for the next quarterly magazine to be delivered, you can browse many of the stories and images from previous issues on the IKEA Family Live website. It’s in beta mode currently so is a little bit slow, but there is much eye candy to uncover if you are patient!

Images from the IKEA Family Live website – Katrin and Moritz’ 56m2 apartment in Austria.

Images from the IKEA Family Live website – Katrin and Moritz’ 56m2 apartment in Austria.

Love that hallway!  Katrin and Moritz’ 56m2 apartment in Austria.

by Lucy Feagins, Editor
Tuesday 4th January 2011

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