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Tokyo Design Week with Hello Sandwich – Magazines!

by Jenny Butler
Wednesday 10th November 2010

Having worked for Vogue Living for many years before heading off to Japan, there is no surprise that Ebony had a great eye when it comes to magazines! [If you haven’t already, you should check out Lucy’s interview with Ebony from last year too!] – Jenny x

If you like magazines, you’ll love these two exhibitions on display at Tokyo Design Week.

Tucked in the basement level of Omotesando’s Cibone was the super cute Casa Brutus pop up shop. This little hidden gem was stocked with the best books (including Rosie Flo’s colouring books), stationery, ceramics, furniture, accessories, music, which were all displayed on cardboard tables printed with a 2D graphic Roy Lichtenstein-style desk print.

This place was a dream for magazine lovers! Not only was there a very impressive collection of magazines on display (including back issues of Japanese interiors magazine Casa Brutus), but the pop up shop walls were covered with pages and pages of colour proofs from Casa Brutus. I’ve always had a fascination with looking at colour proof retouching marked up by magazine Art Directors (this must come from years of working at the VOGUE Living art department ha ha).

Now for Magazine Library…

Magazine Library, at Aoyama’s a la Maison, was a well presented collection of magazines from over 30 countries organized by David Guarino of multimedia agency ‘A zillion ideas’. Magazine Library mixed fashion, lifestyle, interior magazines with underground zine-like independent publications from around the world. I even spotted Australian magazine ‘Peppermint’. This guy has good taste! The magazines were also available to buy which was rather dangerous! You can see a video of the opening night here

Monocle magazine also had presence at Tokyo Design Week with it’s very own pop up café at Tabloid

Love Love
Hello Sandwich
xoxo


by Jenny Butler
Wednesday 10th November 2010

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