Shopping

Emerald + Ella

by Lucy Feagins, Editor
Thursday 16th September 2010

Gorgeous pieces from new Sydney-based online store Emerald + Ella! OMG how good are the vintage cutlery garden markers?!

Emerald + Ella’s perfect party pieces – love those striped paper straws!

Sydney-based food stylist Jane Collings says her passion for food styling began at age 16, when one of her favourite summer jobs was in an amazing cake store. It was here she learnt that with patience, ‘you can coax the most simple of ingredients into something totally beautiful.’

Eight years ago Jane moved from her native New Zealand to Sydney, and immersed herself in the world of food and styling, a job which allowed her to indulge both her passions – collecting beautiful things and cooking!  Jane has worked as food editor at Donna Hay Magazine for the last five years – a job which entails food styling, developing recipes, cooking and best of all – eating!  In March Jane left this dream job behind to take on a new challenge – enter Emerald + Ella!

Emerald + Ella is Jane’s gorgeous new online shop which stocks an eclectic collection of beautiful household things, both vintage and new, all sourced by Jane.  A lot of the products are items she has found difficult to source for herself in the past (such as the striped paper straws) and quite a few of the goodies are hand-made by family and friends of Jane’s, both here and in New Zealand.   Emerald + Ella also offers a props hire service for stylists.

I am seriously coveting SO MANY of Jane’s special finds!  My faves are the retro-style paper straws and those freaking amazing vintage cutlery garden markers….!  Beautiful!

ps) Lovely Lee Tran has also recently posted a great little Q&A with Jane over on the Inside Out blog!

Emerald + Ella also has an amazing cupcake wrapper collection.. hello ZEBRA print!

by Lucy Feagins, Editor
Thursday 16th September 2010

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