The Assembly Hall

by Lucy Feagins, Editor
Tuesday 17th August 2010

Brand new Williamstown interiors store – The Assembly Hall

The Assembly Hall

How gorgeous is new little store in Williamstown!?  The Assembly Hall has been open just 3 weeks, and stocks a great variety of vibrant, eclectic homewares, textiles, fashion and accessories sourced throughout India, Indonesia and of course locally too!

Not surprisingly, co-owners Sami Moiler and Jess Bettenay have an impressive list of creative credentials – Sami as an interiors stylist for 8+ years, working for magazines including Real Living and Home Beautiful, and Jess in fashion working as brand manager for Trelise Cooper.  Their brand new shop has been a labour of love for this super creative pair, who have spent many months sourcing product and renovating the store interior with their own bare hands! :)

Nice one ladies…!  A great excuse to cross the bridge!

The Assembly Hall
96 Douglas Parade

(03) 9397 6928

Open Mon – Sat 10.00am – 5.00pm, Sun 12.00am – 4.00pm

Love the moody dark walls… and I spy a Lightly pendant lamp!

Store exterior

by Lucy Feagins, Editor
Tuesday 17th August 2010


  • Filipa 6 years ago

    Why are all the cute, quirky and awesome shops in USA? Sigh, we gotta get some over here in Northern Ireland, and QUICK!

  • Lucy 6 years ago

    oh Filipa, sorry to say this one is even FURTHER than the USA! It’s in my home town, Melbourne Australia :)

    Still – cute huh?! x

  • julie jenkinson 6 years ago


    I luurve this funky looking retail outlet, will have to make the trip to Albert Park to treat my senses to this and Lyn Gardiner’s gorgeous goodies

    I look forward to your blogs each day

  • kass 6 years ago

    I think I need to go to Williamstown. Stat.

  • Mandy 6 years ago

    Thanks for the intro, it look great …. we are planning a trip to Melbourne in the next few weeks, I shall call in for a peak !!!

  • Tomas & Jones 6 years ago

    Oh good! Haven’t been to Williamstown for a while, but this gives me a very good reason to plan an excursion over the bridge as you say!

    Thanks for letting us know :)

  • Cindy 6 years ago

    It’s a beautiful shop, uplifting and very inviting. I almost spontaniously bought a divine $250 patchwork rug – but I thought it was best to go home and think about it. Damn. I live in Williamstown…it’s nice to see this post here.

  • Gaby 6 years ago

    I visited the store yesterday and it is divine!
    SO many lovely treats and so beautifully decked out, really classy.
    The girls are lovely too.
    Cheers Lucy

  • Amanda 6 years ago

    Finally Williamstown has shop that is of an upmarket store in the citys calibre!


  • gloria 3 years ago

    Hi Lucy….just watching the block sky high and saw you store.feel in love with large white lights over much are they please.
    thanks heaps

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