Last day in Paris… À Bientôt Michelle!

by Lucy Feagins, Editor
Friday 20th August 2010

Michelle had fun in Paris spotting the products and places advertised in her favourite French vintage posters!

Ooohh Je suis desolee parce-que notre amie belle Michelle etait partir le guest blog aujourd’hui!  Merci Michelle! À Bientôt !

(Oooh la la can’t believe how much dodgy year 10 French I remember… any Frenchies out there reading? How did I go?) – Lucy xx

One of the most (of many) wonderful things about going to Paris was to see first hand the relationship the French have with the posters, and advertising in general. Le Boss always bangs on about how there was, and still are, posters all over France. And you know, he was right. Even today, there are posters in big light-boxes on the footpath, on walls in the street, in the metro, on buses, trains, everywhere! Qui, qui. The French take every opportunity to advertise on everything. The French understand the art of intelligent and engaging advertising. And the French still do love their posters.

Paris poster advertising – lightboxes, and in the Metro

Another highlight was seeing all the products advertised in our posters in-situ in Paris. A trip to the supermarket had me jumping up and down in the aisles. Le Boss found it hilarious, me running around saying ‘Look! Biscuits Lu-Lu!’, ‘Look! Banania!’, ‘Look! Perrier!’ (Yes, I do know Perrier is sold here, but seeing it in a Parisian marche is so much more exciting).

Michelle spots the products from her favourite French posters…

Walking around Paris was the same. Willi’s Wine Bar, A Nicolas Wine Store, DD Chausettes stockings in Galeries LaFayette, Cachou Lajaunie liquorice tins and a Le Point magazine in the back of a taxi. Every poster means so much more to me now. There is a product, a brand name and a history behind the advertisement. Now, I really GET IT. And if I didn’t love them enough already, I REALLY LOVE our posters.

Michelle and Stephan visit the actual Willi’s Wine Bar!

…and a Nicolas Wine Shop!

Galmont posters capture the colours of the French clay court at Roland Garros.

DD Chausettes at Galeries Lafayette!

Of course, this list wouldn’t be complete with a sighting of the Moulin Rouge!

And to finish the week, a few of my favourite new ones purchased on the trip… enjoy!

Michelle’s favourite new posters from Paris! (these and more are up on the Galmont website!)


HUGE THANKS to the gorgeous Michelle for her brilliant Paris Diary this week…! Don’t forget Michelle also has an excellent Tumblr blog you should check out if you love French Vintage Posters! Michelle is at Galerie Montmartre most days… next time you’re in Fitzroy do pop in and say ‘Hello! I saw you on The Design Files… I would like to buy a beautiful French Vintage Poster please!” or something like that. :)

by Lucy Feagins, Editor
Friday 20th August 2010


  • chrissie 6 years ago

    Dear Michelle, thank you so much for your stylish and apt Parisienne images and comments. It has inspired me to go there again!! Chrissie

  • RayG 6 years ago

    Hi Michelle….what a wonderful post. Brings back memories – exactly what I remember about Paris – stuning posters everywhere…. the huge ones in the Metro stations and advertising as an art form…not just in your face for no purpose…….Tell “Le Boss” I think this should be a once a year thing so you can do another few posts like these! Ray

  • jess 6 years ago

    thanks for a great week of posts michelle.
    missing paris big time now.

  • Alice 6 years ago

    Haha Lucy you are funny!
    I’m quite impress actually that you remember so much French from Y10! You did very well ;-)
    I love DD thighs, they are made in my parent city and my mum always send me some on winter. I told her I could find thighs in Australia but she said these ones are the best! Haha, I guess she is right!

    (Je suis vraiment triste que notre belle amie Michelle s’en aille du guest blog aujourd’hui! )

  • WDF 6 years ago

    Well Bing Translator has you saying –

    ‘Ooohh I’m desolee because – our beautiful girlfriend Michelle was starting guest blog today! Thank you Michelle! See you again!’

    etait partir means to be leaving yes? – so bing 2 Lucy 7+!

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