The Design Files - TDF

April 2010

The identity / website / print design for the Melbourne International Jazz Festival is a bit fancy isn’t it? Lovely work by local firm 21-19. Designer Ryan Guppy says the identity was a play on the festival theme: stepping out of time and into space ‘…where notes and stave live freely, mutually dependant upon one another but at the same time masters of their own direction.’ Guppy says a large motivation for this year’s identity was also to position the festival with a contemporary voice. Mission accomplished! In keeping with … KEEP READING