Bloggers take over Sportsgirl windows! Love this reciprocal blog-centric campaign in which local fashion bloggers were invited to design a Sportsgirl window – and ended up with their URL plastered right across the glass for everyone to see! Sportsgirl’s Chapel st store was made over with a Harajuku-inspired display by Hayley Hughes of Fashion Hayley… nice work!
They’re plugging a cute little campaign at the moment on the SG blog… In The Spotlight is all about promoting Australian emerging design talent – and of course there’s lots of love for local young fashion designers and illustrators.
The Illustrators Instore event coming up in April is a particularly a fab idea. Illustrators Kareena Zerefos and Sarah Hankinson will appear in selected Melbourne and Sydney Sportsgirl stores in April, creating custom mini-artworks on plain tees / trainers / bags purchased in-store! Isn’t that a lovely idea? If I were 17 again I would totally get into it.
Also this little In The Spotlight film is really sweet… but kind of needs a script. The cuteness isn’t quite enough to sustain two full minutes. Still. Cute.
So… I’m going out on a limb and saying the Sportsgirl Blog gets The Design Files seal of approval :) ha! Credit where credit’s due.