Melbourne illustrator Sarah Hankinson will appear in the Sportsgirl Chadstone store in April to customise purchases with mini-artworks on the spot!

Not many mainstream retailers seem to get it right when it comes to blogs… but Sportsgirl is putting in a good effort with theirs I have to say. The Sportsgirl blog is kinda sickly sweet, but it is very cute and surprisingly well put-together. They update regularly, they promote and link to lots of other local fashion blogs, and the content seems thoughtful and not entirely focused on getting people through the door… sort of :)

LMFF Metamorphosis Student Showcase is all over the Sportsgirl blog this month. Lots of sweet publicity for local fashion design students… Love the circus-style creations by Danielle Van Camp.

Bloggers take over Sportsgirl windows! Love this reciprocal blog-centric campaign in which local fashion bloggers were invited to design a Sportsgirl window – and ended up with their URL plastered right across the glass for everyone to see! Sportsgirl’s Chapel st store was made over with a Harajuku-inspired display by Hayley Hughes of Fashion Hayley… nice work!

They’re plugging a cute little campaign at the moment on the SG blog… In The Spotlight is all about promoting Australian emerging design talent – and of course there’s lots of love for local young fashion designers and illustrators.

The Illustrators Instore event coming up in April is a particularly a fab idea. Illustrators Kareena Zerefos and Sarah Hankinson will appear in selected Melbourne and Sydney Sportsgirl stores in April, creating custom mini-artworks on plain tees / trainers / bags purchased in-store! Isn’t that a lovely idea? If I were 17 again I would totally get into it.

Also this little In The Spotlight film is really sweet… but kind of needs a script. The cuteness isn’t quite enough to sustain two full minutes. Still. Cute.

So… I’m going out on a limb and saying the Sportsgirl Blog gets The Design Files seal of approval :) ha! Credit where credit’s due.

Cute girly new things spotted on the Sportsgirl Blog.