The Design Files Daily
Monday, February 02, 2009

Dior Cherie ad campaign


Did you see this beautiful Dior print advertisement in The Age Melbourne Magazine last week?

Call me girly…. but I love it! Such beautiful romantic styling… love the twisted ribbon type and those big round balloons (they’re popping up everywhere at the moment!). Well… I guess February is the month of romance…?

ps) Sophie Coppola directed the TVC for this campaign… you can see it here. Even more fluffy and girly I’m afraid!

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Posted by Lucy at 8:00 pm
Categories - Graphic Design, Styling, in print Comments (2)

2 Comments

  1. Nicole said
    February 2, 2009. 11:08 pm

    I love it too! And you’re right, it is February, month of ♥. PLUS that fragrance is divine!

    I love the TVC that Coppola directed, some of it is annoying, but it’s very reminiscent of her Marie Antoinette. She has such a knack for delicious colour and light! Sophisticated yet cheeky romance. love it.


  2. Lucy said
    February 4, 2009. 11:05 am

    Hi Nicole – thanks for your comment :)

    I haven’t smelt(?) the fragrance actually.. must try it out next time I’m in the city :)

    Sophia Coppola’s TVC is so beautiful… I love the styling… but a little part of me finds it just a little too sickly sweet I think… ;) hee hee. I think it’s just the airy-fairy performance and lack of a script/storyline? Maybe I’m being too harsh! ..I guess sometimes things are just made to be pretty! x