One inspiring thing that has endured the current state of the world is creativity. In art-making yes, but also in enterprise. The groundswell of businesses pivoting their services to stay open is matched by the artistic practices shifting to stay relevant, we hear about a new innovation every day!

Cream Town sits at this intersection of art and business. Started just last week by Melburnian artists Isaebella Doherty and Bronte Pleasance, the community platform acts as a digital art shop for local artists who have lost their jobs to the pandemic to sell their art online. The online dealership hosts prints of photographs, illustrations, collages and poetry, at a flat price of $100.

Within 48 hours of its establishment, Cream Town had signed up 50 artists and accumulated over 200 followers (and as of now there they are up to more than 700!). The platform has an open-door submission policy, meaning a wide variety of diverse, emerging art is represented!

‘Artists have always had to be enormously resourceful and innovative to survive,’ says Isaebella of her vocation and the project. ‘I hope this situation will force us to revise a lot of how we interact with the [arts] industry as a society, and how we acknowledge its contributions to our daily lives.’

In a position to support local artists? Browse the Cream Town prints here!