The Design Files Daily

packaging design

Container / Leif

Leif – a new Australian-made skincare range from Sydney design studio Container

You gotta respect a company who know their niche and stick to it.  Sydney based design studio Container have established a stellar reputation for one thing and one thing only – picture perfect packaging.  This boutique studio designs and manufactures the most elegant containers for some of Australia’s best boutique skincare, haircare and cosmetics labels – brands such as Kevin Murphy and O&M.  It is such truly beautiful, innovative, yet understated work –  and perfectly exemplifies why bespoke packaging is so important in the beauty industry.

Late last year Container launched a very special personal project.  After years consulting to high profile beauty brands, the Container crew were inspired to create their very own product range.  ’Leif‘ originally began as a design study – but eventually grew into a fully fledged skincare range, which finally launched in November last year.  One of Leif’s founders, Jonnie Vigar, says their goal with this range was to create a simple, natural product with a distinctly Australian flavour.  Drawing upon botanical extracts including Lemon Myrtle, Wild Rosella, Tea Tree and Eucalyptus, the range is free from artificial colours, parabens, synthetic fragrances and all those other nasties.  The packaging is 100% recyclable.

As is often the case with Australian tall poppies, it seems *Wallpaper magazine has outed Leif before us locals have even caught on!  Doh – why does that always happen!?   The Leif range was recently shortlisted for ‘Best New Grooming Product’ in the *Wallpaper’s Design Awards 2011.  Very impressive and well deserved.  I have a feeling we’ll be seeing a lot more of these guys…!

For now you can buy Leif products only in Sydney!  Outrageous.  I challenge Melbourne retailers to get cracking and snap up this product before someone else does!  On your marks, get set – EMAIL!

Packaging design by Container

Kit Cosmetics – packaging design competition


One of Apartment Therapy‘s Australian contributors Emilie just tipped me off about a great Australian design competition for budding graphic designers and illustrators…

Kit Cosmetics (Mecca Cosmetica‘s spunky younger sister) are launching a packaging design competition open to all Australian design students… The winner will receive $1000 in prize money, a $1000 Kit gift voucher, and most excitingly, their design will be produced across a limited edition Kit product range!

The winner will also receive a week of work experience at Frankie magazine and their work will be produced in Frankie as a pull-out poster.

Last year’s winning designs by Erin Morris

I have always loved Kit’s fantastic, fun design aesthetic. I’m a big fan of their shop interiors – full of kooky unexpected details and re-cycled elements…

Pity this comp is only open to students! :( What a great opportunity to kick-start a creative career….! Entries close March 20th 2009. If you’re eligible, pop over to the Kit blog to find out more!

Banana Case


Do you know what’s been missing in your life up until now?

A Banana case of course! Ingenious! No more squashed black bananas in the bottom of your handbag. Plus, apparently these are advertised with the guarantee that 90% of bananas will fit inside the case.

Only in Japan. :)

*update – Thanks for all your comments! It appears this ingenious product has also been spotted in Sweden, Australia, Holland, the UK, and the US… who knew!?

via Pinku

Interview – Neryl Walker

Bloom girls

CD cover design for Melbourne band The Breadmakers

Schurman fine papers

Most Australian girls (and perhaps even international readers) would be familiar with the sassy, stylised girls who adorn the packaging of Bloom cosmetics. But what you mightn’t know is that Melbourne illustrator Neryl Walker is the creator of these cute characters, and has been working with Bloom ever since the business was first launched over 10 years ago.

In addition to working with local brands, Neryl has worked with many international companies and publications, including Japanese cosmetics company Shiseido, Nippon Vogue, Korean Vogue, Glamour Germany, New York Magazine, New Woman UK, Cleo, Cosmopolitan, Harper Collins, Penguin, and recently Coca Cola. Her cutsie characters inspired by vintage pin-up girls are universal in their appeal – making Ms Walker a very busy lady!

When she’s not illustrating, Neryl might be working on paintings for an exhibition, avidly op-shopping, or playing rock ‘n roll with one of her two bands! Now that’s multi-tasking :)

A big thankyou to Neryl for her time with this interview and for sharing a photo of her beautiful bright workspace with us snoopers! :) Be sure to check out her website, blog, and her agent’s website for more of her work!

Tell me a little about your background – what did you study and what path led you to what you’re doing now?

I studied a BA Design degree, minoring in illustration. When I graduated there was a recession and no design jobs. I got a couple of freelance illustrations jobs, liked the work, built an illustration folio and here I am.

You’ve worked for some amazing clients and overseas publications – what have been some of your favourite projects/clients?

I’ve been working for Bloom Cosmetics for over 10 years now so that has been fun watching Miss Bloom develop and grow. Currently, I am adding to the Buxom Lips range, for a US cosmetic brand Bare Escentuals. It’s a lot of vintage style ladies in burlesque outfits, right up my alley! I have designed some t shirts for a Coca Cola/Beijing Olympics promotion in Japan and most recently designed a CD for the Breadmakers, a local band.

Illustration for Japanese Coca-Cola/Beijing Olympics promotion

How would you describe your artistic style?
Stylised, vintage inspired ladies. Someone (Paisley St Claire) recently described my drawings as ‘mainly hot, sexy women with hardly any clothes on which remind me of a 1960s Carry On film’.



Are you based at home or do you have a studio? Do you struggle with the solitary nature of your work – or do you have other likeminded creatives, friends and family to bounce your ideas off?

I have a studio workspace at home. I’ve always worked on my own so I’m quite used to my own company but sometimes I can get cabin fever! My partner is creative so I can bounce ideas off him. I talk to people on the phone and I tend to go out a lot on the weekend. The blog world is great for connecting and getting inspiration but on the down side it means more time indoors.

Neryl’s home studio

How do potential clients/customers find you? Do you ‘market’ yourself or do you have an agent?

I have a website www.neryl.com (in dire need of updating!) and a new blog, nerylwalker.blogspot.com, plus work on an American illustration site www.ispot.com. I also have an American and Japanese agent where I get most of my work.

Which designers, artists or creative people are you inspired by?

I love illustrators and designers from the 60’s- Paul Rand, Olle Eksell, Villemot, Rene Gruau. Artists – Rauschenberg, Rosalie Gascoigne, Margaret Kilgallen, and pop art in general.

Where else do you find inspiration – ie books, magazines, your environment, travel, your family and friends?

I love to travel. I’m also an avid op shopper and find many sources of inspirations here- old magazines, books, records, packaging, fabrics, and stuff.


What does a typical day at work involve for you?

I am fairly disciplined. I check my emails first thing due to the US time difference and I’m usually at my desk round 9am. I lunch for an hour and work till 5 or 6pm (with a bit of internet browsing and walking down to the shops along the way!). If I am quiet with illustration work, I am normally out op shopping or painting.

What are you most proud of professionally?

The fact that I have built a career out of illustration.

What’s the best thing about your job?

I get to draw for a living! Variation and freedom. I love working for myself. No office politics, and you can sleep in if you need to!

And the worst?

Isolation. Design by committee. Clients with too many restrictions, over worked and literal briefs.

What would be your dream project?

I’d love to design a bar or restaurant interior. Creative control of any project from start to finish, maybe a book or a product.

What are you looking forward to – professionally or personally?

More personal painting and exhibitions.


Melbourne Questions –

Best gallery to see the work of artists/illustrators like yourself in Melbourne?

Outre, Until Never, Painting- HelenGory Galerie

Where do you shop for the tools of your trade in Melbourne?

Eckersleys, Paint Spot, op shops

What/where was the last great meal you ate in Melbourne?

I had a recent splurge at Pearl and Movida is great.

Where would we find you on a typical Saturday morning?

Check emails then a sleep in! I play in a band so after a night out I need my beauty sleep.

Melbourne’s best kept secret?

Lost and Found - a market full of secondhand goods.

everything is ok

I received an email last week from US graphic designer Christopher Simmons, who shared this cool little design project with me…

Everything is OK began as a small project in Christopher’s San Francisco-based design studio. The goal was to assemble a list of resources encouraging positive action in various forms. They launched a simple website, and to promote the site, they created barricade tape with the incongruous message “everything is ok.”

The response to the tape was overwhelming, and it soon became apparent that people were more interested in the barricade tape than the project it was designed to promote! It’s such a simple piece of design, but I guess the reason it works so well is that it has a thoughtful concept behind it.

You can now buy the tape from the Everything is Ok online shop (US$10)… and then you can wrap up your whole neighbourhood in it, and send the photos in to the Everything is Ok photo gallery!

Catalina Estrada and My Little Pony



My Little Pony is celebrating its 25th birthday this year, and to celebrate Hasbro has commissioned 25 artists to customise/design 25 of their famous ponies. The full collection will be released later this year… but a few teasers can be seen on the My Little Pony Project website. The originals will be auctioned for charity in New York later this year. My favourite so far is South American artist Catalina Estrada’s offering… such intricate detail… I love the folk art style and the white and blue. Hasbro should totally manufacture this design!

I recommend a closer look at Catalina Estrada’s work. She is a superstar! She’s collaborated with so many great companies and people – Paul Smith, Camper shoes, Nike (love ‘em or hate ‘em)…. packaging for Coca Cola and Lindt chocolate… the list goes on. Much much more to be seen in her portfolio and her Flickr.

Estrada’s work for Camper

Catalina Estrada hangs a solo exhibition in Barcelona (2006)
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