The Design Files Daily

Guest Blog

Oye Modern goes to Alt Summit – Closing Keynote, A Walking Photography Tour and Snow!

What an amazing way to end this weeks Guest Blog with the closing Keynote from Gretchen Rubin of The Happiness Project and a walking tour though Salt Lake City with SNOW! A really big, heartfelt thank you to Petina Watkins for sharing her fantastic tip to Alt Summit in Salt Lake City, Utah, USA. Thank you Petina for documenting your whole trip and taking the time to share it with us! Also, Petina is the marketing manager for Oye Modern, be sure to pop over and see the great work she is doing there too! -Jenny x

Closing Keynote with Gretchen Rubin – image by Brooke Ashley Dennis from alt summit flickr here and here

Final day of the summit and the Closing Keynote speech was presented by Gretchen Rubin, author of The Happiness Project.

Closing Keynote: Designing Your Life

Speaker: Gretchen Rubin author of The Happiness Project

I had just purchased ‘The Happiness Project’ at the airport bookstore on the way to the summit. So I was one chapter into the book and keen to hear what Gretchen had to say. Her speech was inspiring and was about how to design your life for greater happiness. The most important message I took from her speech was that even the simplest changes in habits can enhance your life greatly. Whether it’s getting a few more hours of sleep at night, minimising clutter or exercising more often.

Favourite Quotes:

“If you get rid of the clutter, you don’t have to organize it.”

“One of the best ways to be happy in life is to make other people happy.”

“If you cram your life with the things you love, there’s no room for the things you don’t.”

Walking Photography TourImage from oye modern.

Next up, we had a choice of several different activities – Skiing at Solitude Ski resort, a Sundance Film Festival Tour, Thrift store shopping, design classes or a foodie tour were just some of the choices. Being a very inexperienced photographer who only takes pictures on automatic, I decided on the Walking Photography Tour with Tracey Clark.

The best surprise for the last day was that it started snowing! I haven’t seen that much snow before so I was extremely excited taking way too many photos.

I love snow! images from oye modern

My time at Alt Summit was amazing and a really rewarding experience. When you write a blog it can seem lonely at times so it was great to meet so many other design bloggers, share stories, network face-to-face and learn from one another.  The classes, panels and talks were all inspiring. I had a lot of fun sharing the information I learned with you and and I think a lot of aussie design bloggers would gain a lot from attending Alt Summit in 2013.

- Petina x

image by Justin Hackworth from alt summit flickr

Oye Modern goes to Alt Summit – Panels and Friday Night Mini Parties

While Alt Summit is full of fantastic panels, speakers and so many opportunities for bloggers to learn and share ideas, it also looks like plenty of FUN! More parties and dinners than you can poke a stick at and meeting so many bloggers in real life who already feel like old friends. Sounds like an absolute hoot! Today Petina shares some of the fun and festivities from day 3, thanks Petina! -Jenny x

How to make yourself press worthy Panel – image by Justin Hackworth from alt summit flickr

Hello again! Today I will be bringing you PR tips and photos of the awesome sponsored Mini Parties. I have lots to show you so let’s get straight into it.

How to Make Yourself Press Worthy

Panelists: Dottie Van Every of Modern Kiddo, Erin Hiemstra of Apartment 34, Jess Chamberlain of Sunset, Laura Mayes of Kirtsy & Blog Con Queso

Reporters want news. Prioritise the #no.1 place you want to be mentioned and who you want to contact.

Know your elevator pitch. If you only get three things to say what would they be?

Be quotable. Never underestimate the importance of rehearsing. Rehearse some sound bytes. Be enthusiastic. Make your last statement count. “The most courageous act is still to think for yourself. Aloud.” – Coco Chanel

Simplify your language. Give examples. Actually answer the reporter’s questions. Tell brief, compelling stories.

Balloons! At the Method Party – image by Rima Takes Photos

Friday Night Mini parties

The parties didn’t stop. On Friday, blogger hosted gatherings were held in luxe suites right in the hotel. Food, drink, photo booths and gifts were all part of the night. The themes for the parties were amazing and included Chinese New Year, Vintage Wine & Cheese Tasting, Handmade By You and Night in paris.

Night in Paris ‘Girls with Glasses’ Party! Including gorgeous Kiwi blogger Gala Darling and macarons! – images by Moss + Isaac and Brooke Ashley Dennis from alt summit flickr here, here and here and Carolee Beckham.

The ‘Handmade By You’ Uppercase Mag Party! That’s me and my roomie Dayle! – images by Rima Takes Photos and Uppercase Mag Flickr.

My necklace from the ‘Handmade By You’ Party. Grace Bonney from Design Sponge, wearing her own handmade necklace too! – images by Rima Takes Photos and Brooke Ashley Dennis from alt summit flickr

Be sure to come back tomorrow as I’ll be sharing the best from the closing keynote.

See you then,

- Petina x

Oye Modern goes to Alt Summit – Roundtables, Panels and Pinterest

Today Petina is sharing day 2 of Alt Design Summit and with each day I’m becoming more and more determined to go along with her in 2013!  If you have a blog or are considering starting one, this week’s Guest Blog is a really great opportunity to learn from the pros. I especially love everything that the ‘Growing A Readership’ panel had to say, that is completely true of all the blogs I love reading. Thank so much Petina! – Jenny x

Better Homes and Gardens Roundtable Pitch Palooza – Images by Justin Hackworth and Brooke Ashley Dennis from alt summit flickr here and here and i like you world

Welcome back everyone! Today began with Roundtable ‘small group’ discussions led by industry experts. There were a lot of topics to choose from and I decided to attend ‘Pitch Palooza – Better Homes & Gardens wants to hear your ideas’. It was a great small group and I came away with lots of ideas on how best to pitch magazines. I was also excited to win a free book!

Ben Silberman Keynote Session and Lunch – images by Justin Hackworth and Moss + Isaac from alt summit flickr here, here and here.

Keynote Session And Lunch

Next up was Lunch with Pinterest founder Ben Silberman ‘How Pinterest became the next game changer.’

Speaker: Ben Silberman, Founder of Pinterest

Be willing to try new things.

Be close to people that inspire you. Dream big. Stop talking and just go do it.

Move fast and break things.

Favourite quotes:

“People succeed because they just don’t stop.”

“If you don’t bet on yourself, no one else will.”

“Discovering things about the world will help us discover more about who we are.”

“There are so many things that are just good enough – why not pick the one that’s most beautiful?”.

Ben gave my favourite speech from the whole summit. He was also the only speaker to ever get a standing ovation at Alt Summit.

Growing a Readership panel – image by Justin Hackworth from alt summit flickr

Growing a Readership panel

Panelists: Jordan Ferney of Oh Happy Day, Kelly Beall of Design Crush, Nicole Balch of Making it Lovely, and Maggie Mason of Mighty Girl.

Commit to creating good, original content.

The more clean and polished your blog design is, the more people will believe it.

Work smarter not harder.

Don’t check stats everyday. You are putting energy in the wrong place. Develop compelling content instead.

Less is more.

Personal narrative – share who you are and your readership will grow.

Don’t sit on ideas. Just start.

I’ll be back tomorrow with more panel tips and some pics from the spectacular Friday night sponsored mini parties.

- Petina x

My necklace and Fruit Martinis W/Citrus Ginger Crème – images by Justin Hackworth and Brooke Ashley Dennis from alt summit flickr here and here

Oye Modern goes to Alt Summit – Panels, Lunch and the Winter Wonderland Party

Today we dive head first into blogging conference GOLD! Petina brings us some of her favourite session from the first day of Alt Summit and the key points from those presentations. With big blogging names like Erin Loechner (Design for Mankind), Maxwell Gillingham-Ryan (Apartment Therapy) and Victoria Smith (SFgirlbyBay), you know their advice is solid gold. -Jenny x

Macs ready and learning faces on! – Image by Justin Hackworth from alt summit flickr

Hey all, today was a big day – day one of the conference! Every hour you could select a different panel to attend, and there were so many good ones to pick from. I’ll be sharing a few dot points from my favourite sessions of the day.

Successful Collaborations Panel – Image by Justine Hackworth from alt summit flickr

Successful Collaborations Panel

Panelists – Bri Emory of Design Love Fest, Danielle Krysa of The Jealous Curator, Joslyn Taylor of Simply Lovely, Victoria Smith of SFGirlbyBay

Think about your skills set. What do you lack and what can you bring to the table in a collaboration?

Navigating conflict. Set boundaries with collaborations from the very beginning. Work through differences gracefully.

Make sure you pull your own weight.

Build your own community at home. Some of the best collaborations are unexpected and offline. Consider hosting pop-up shops and gallery openings.

The Relationship Between Traditional & New Media Panel, Free gift from Cargoh and lunch!  Images by Brooke Ashley Dennis, Justin Hackworth and Moss + Isaac from alt summit flicker here, here and here

Our lunch was sponsored by Cargoh and included a keynote session about ‘The Relationship Between Traditional & New Media’. The speakers were Pilar Guzman, Editor-in-chief of Martha Stewart Living, Deborah Needleman Editor-in-chief of The Wall Street Journal Magazine and Apartment Therapy’s Maxwell Gillingham-Ryan.

Building Relationships with ad networks and sponsors panel –  Image by Justin Hackworth from alt summit flickr

Building Relationships with ad networks and sponsors panel

Panelists - Erin Loechner of Design for Mankind, Danielle Wiley of Sway Group, Meg Keene of A Practical Wedding, Sarah Stringfellow of Say Media

Know your brand and your value. Know your CPM – cost per impression.

Pitch it. Pitch it good. The more outlandish the better. Talk about why you love their brand. Define mutual objectives. Be upfront about what makes your blog special and why you’re the perfect fit.

Don’t be a travel brochure for someone else’s city. Don’t take on sponsors that you aren’t enthusiastic about. Your readers will be able to tell. Instead find brands that complement your blog content.

Your stomach should hurt when you ask for money.

Winter Wonderland Party – Image by Justin Hackworth from alt summit flickr

“Diner en Blanc” Winter Wonderland Party

Tonight, Alt Summit took inspiration from the French and put on a “Diner en Blanc”. Everyone put on some white attire and got ready for a cold, winter’s night. A perfect end to the day.

What I wore and some other snaps from the party.  Images from Made by Sodapop and Moss + Isaac from alt summit flickr here, here and here

Image by Brooke Ashley Dennis from alt summit flickr

Stay tuned for tomorrow where I will give highlights from the roundtable discussions, more panels and the inspirational speech given by Ben Silberman, founder of Pinterest.

- Petina x

Night-time outside – Image by Brooke Ashley Dennis from alt summit flickr

Oye Modern goes to Alt Summit – Introductions

We are taking a trip across the globe to Salt Lake City, Utah, USA with this weeks Guest Blogger, Petina Watkins. Petina is the marketing co-ordinator at Oye Modern and was very fortunate to attend Altitude Design Summit a couple of weeks ago. This week Petina will be bringing us some of the highlights of her time at the worlds biggest design blogging conference. Thanks Petina! -Jenny x

Hi, I’m Petina!  Image from i like you world and Oye Modern

Fellow Bloggers & Creative Friends – Are you keen to learn about the art of blogging from some of the best design bloggers in the world?

My name is Petina and I’m in love with good design. I’m the marketing co-ordinator at Oye Modern – an Australian online jewellery store committed to seeking out the best and most innovative modern jewellery designers from here and abroad.  I also have a personal design blog called I like you world.

Last week I attended Altitude Summit, a design conference for bloggers in Salt Lake City, Utah. Stick around as over the next few days I will share with you highlights of the conference including what I learned from the business panels, and photos of the amazing parties put on by Alt Summit. Today, I will be telling you about what happened on my first day in Salt Lake City.

Grand America Hotel - Image by Brooke Ashley Dennis from alt summit flickr

Getting from Sydney to Salt Lake City took over 24 hours travelling time, 3 planes and several hours in transit. I finally arrived in Salt Lake City giddy with excitement and also slightly worried about whether I’d packed enough warm clothing.  I needn’t have worried. Checking into the Grand America Hotel where the summit was to take place, I quickly realised that the hotel was well heated.  It was also, as the name implies, very grand!  I had arrived a day before the Summit began so I had a chance to have a good look around the hotel.

Images by Moss + Issac from alt summit flickr

There were chandeliers everywhere, a beautiful toy store, a ‘ladies’ cocktail lounge (men were allowed), a cupcake shop and a macarons stand.

I went downstairs to register for the summit and received a big gift box, which all attendees receive. Free goodies!

What’s inside…? Free Goodies!  Images by Moss + Isaac from alt summit flickr and  oye modern

I also met my two roomies, Jana from Little Bird Soda Co. and Dayle from Made by Soda Pop, who I’d only previously met on Twitter! We bonded over cocktails and shared stories into the wee hours.

Room service in my fancy room? Yes, please!  Image from oye modern

Tomorrow I will be sharing with you the first round of panels and photos of the amazing White Party. See you then!

- Petina x

Getting read to learn! - Image by Justin Hackworth from alt summit flickr

Positive Posts with Letitia Buchan – Fly High

A great big THANK YOU to Letitia Buchan for a week full of Positive Posts, it really has been a beautiful and uplifting series!! Congratulations to the two winners for Letitia’s signed A3 prints – Naomi F (comment #53) and Lauren (comment #83). Have a great weekend and be sure to visit Leitita’s website and blog! -Jenny x

Friday, oh Friday- time to Fly High and have a magical weekend!

This little swan creation just speaks of love and happiness, and is my daily reminder for 2012 to stay high in the sky, be happy and enjoy the ride, just like Jonathan Livingston Seagull! It can be a bit topsy-turvy and is about a good balancing act & about the people around us! Let this mantra be with you if you ever feel yourself falling. But why, its Fr-f-f-Friday! Fun, frolicking and fresh adventures to be had!

- Letitia x

Related Posts with Thumbnails