The Design Files Daily

Food Design

Keke

Pics from Kirra Jamison’s new-ish foodie blog - Keke

Did you KNOW that one of our favourite local artists, the darling Kirra Jamison, has a brilliant and slightly unexpected side project?!  Yes indeed!  It’s called Keke and it’s a beautiful little blog about FOOD!

Inspired by Kirra’s residency in Japan with partner Dane Lovett last year, Keke is Kirra’s love letter to Japanese cuisine – pretty plates of delicate, colourful morsels and unfamiliar garnishes in beautiful earthenware bowls.  I’ve often thought Japanese food always seems as photogenic as it is delicious! (And amazingly, it’s usually pretty healthy too!)

It seems Ms Jamison has a few hidden talents up her sleeve – not only is Keke thoughtfully researched and written with such a sweet, personal tone – the photos are super excellent too.

Nice multi-tasking Kirra!

Pics from Kirra Jamison’s new-ish foodie blog - Keke

Artisan Popsicles – a Sydney thing?

Lip-smacking ‘artisan popsicles’ by Sydney based Liana Raine

Ok so I am secretly in Sydney this week for a semi-spontaneous mini break… and do you know what is seriously trending in Sydney right now?  ‘Artisan popsicles’.  In other words, homemade, super gourmet and kind of vaguely healthy seasonal fruit icy poles.  They are everywhere!

One particularly delectable popsicle specialist is Liana Raine – just check out the supreme gorgeousness of their icypole collection above.  As photogenic as they are delicious.  With flavours like Strawberry Cream,  Blueberry Basil and Pineapple Chilli (plus a few cheeky alcohol-spiked creations!) they’re winning fans amongst kids and adults alike.

Liana Raine treats can be found at various organic food markets across Sydney, and at cafes and restaurants listed here.  They also cater weddings and events!

Another cute and slightly more dinky DIY duo creating equally luscious icy treats are Pure Pops – again we’re talking super summery, homemade flavours bursting with fruity goodness.  These guys sell at various spots including the Bondi Farmers market and Kings Cross organic food market.  They also have a super sweet blog in which they share lots of pics of their popsicle-slurping happy customers!  Cute cute.

Sweet pics from the Pure Pops blog!

I am not aware of any of this gourmet artisan icypole business in Melbourne… perhaps it’s a Sydney thing?  We have food trucks, they have gourmet icypoles?  Which is all well and good, except this week its 40 degrees in Melbs and a much more friendly 27 in Sydney… so, I’m thinking…. perhaps Raph Rashid needs a new project?

ps. Apologies for the entirely non design related post today!  Sorry!  It’s summer. I like icy poles.

The Pure Pops girls! (this pic from the Pure Pops blog)

Interview – Donna Hay (+ subscription giveaway!)

Various pagespreads from Australia’s much loved Donna Hay Magazine.  Photos – Chris Court.

Pagespreads from Donna Hay Magazine

The prettiest sashimi in Donna Hay Magazine

Donna Hay celebrates her 10th year in print with the launch of the brilliant new Donna Hay iPad app!

OK so this is a ‘pinch me and tell me I’m dreaming moment’.  YES it’s an interview with Donna Hay!   Wowsers.  We really have hit the bigtime, people.  I’m pretty sure Donna is the most famous person ever to grace this little old blog.  Yeeha!  We must be doing something right :)

Donna Hay is, of course, a household name both here and abroad, and one seriously clever cookie.  Or probably more of a perfect homemade macaron.  After many years working as a food editor and food stylist across various titles including Marie Claire’s hugely popular cookbook series in the 1990′s, Donna Hay branched out in 2001 with her very own self-titled magazine.  I think we can safely say that in the ten years that have passed since then, she has created an empire.

Donna Hay Magazine has been a runaway success from the very earely days, and now reaches a loyal readership of 384,000 people per issue.  The ever-growing network of projects under the Donna Hay brand include cookbooks, a dense and juicy website full of recipes and exclusive content, a tableware collaboration with Royal Doulton available nationally from David Jones, The Donna Hay General Store in Sydney’s Woollahra, and a TV series on the Lifestyle Channel.   I’d call that a pretty epic Australian success story.

This month, Donna Hay Magazine celebrates their 10th birthday, and to mark this very special occasion, they’ve launched  their brilliant new iPad app!  The app is the perfect extension of the printed magazine, with a few added bonuses of course!  One of the key features is the ‘cook mode’ for every recipe, dividing the recipe into easy-to-follow steps and bringing each up in large text.  As we’ve come to expect from the Donna Hay team, it’s executed faultlessly – beautiful to look at and intuitively simple to use.  You can download the first Donna Hay iPad issue FREE right here!

Donna and her team have also kindly offered a year’s subscription to Donna Hay magazine for ten lucky readers! To be in the running for this fab giveaway simply leave a comment on today’s post! Ten winners will be selected at random and contacted by email early next week!  YUM a whole year of delectable recipes and simple, special foodie goodness.

*UPDATE: Thank you to everyone who left a comment! 10 lucky winners were drawn at random and they are… Frances G (comment #169), Emily (comment #284), Renee (comment #1), Laura (comment #71), Georgia (comment #24), Mademoiselle Slimalicious (comment #309), Mary Anne (comment #10), Lizzy (comment #234), Diana (comment #192) and Lena (comment #233). Congratulations and we hope you love your subscription to Donna Hay Magazine! Thank you again to Donna and her team for their generosity!

Massive thanks to Donna and her team for being part of The Design Files interview series! I can pretty much retire now.

Donna Hay works her magic

Donna Hay!  You’re Australia’s best known food editor and best selling food author – we love your work! Can you give us a little info about your background, and what led you to food writing / styling initially?

I loved cooking as a kid and from a young age spent hours in the kitchen. I was inspired to cook by my grandmother – I used to watch her cooking and she was an accomplished baker. I remember being so proud to make Steak Diane for my Dad’s birthday when I was eight years old.

My love of cooking led me to study home economics at college, and I started working in test kitchens, on food magazines and cookbooks. I got the confidence to branch out and go freelance as a food stylist, but I missed the connection between the creative folks and the wordsmiths that you get working at a magazine. I eventually started my own magazine to fill the gap.

The Donna Hay brand has gone from strength to strength since you first launched Donna Hay magazine in 2001. What were your initial goals when you first left Marie Claire, and did you always expect that your own name would become a household name?

I’m not much of a goal setter, I believe in going where life takes you! I was literally working freelance in an old warehouse studio in Surry Hills, dreaming up what my ultimate magazine would look like, when the opportunity to work with News Magazines was presented. It was never my intention to be the name of the publication (even now I still feel a little awkward!), there were so many details for the team of 5 to work on for the launch issue, but the marketing team at the time thought it was a great idea because people knew me from my books, so it was thought they could identify with the familiar.

Can you give us a little insight into the inner workings of Donna Hay inc.? How many staff do you employ across the magazine, website, General Store, TV production and other areas of your business?  What significant tasks do you oursource? Do you still play a very hands on role in each creative decision?

It’s a very tight team. There are 15 on the magazine across art, copy, food, marketing, design and styling. Then for the business side, there are just two people. My sister works with me on the retail side of the business. I’ve been really lucky to work with some great supportive brand partners, so there are good resources backing me up. I’m quite hands-on but I think that’s to be expected when the title and the business carries your name. I like to muck in at all levels, but am fortunate that my passionate and creative team share my vision, so I can rely on them whole heartedly!

Congrats on the launch of your brand new donna hay magazine for iPad app!  Can you tell us a little about it?   How long has your team been working on the app and what content / features can we expect to see?

The process of working on the iPad app has been really exciting and it’s been wonderful watching the pages of the magazine come to life. The same team who work on the print magazine work on the app, redesigning the issue for the iPad. We worked for several months on the concept to get it right the first time. We incorporated our app plans into the schedule for the magazine, launching it at the same time as our 10th birthday issue. One of the key features is the cook mode for every recipe, dividing the recipe into easy-to-follow steps and bringing it up in large text, plus there are video tips to assist with certain recipes and special animated features that bring the pages to life.

the brilliant new Donna Hay iPad app complete with super handy ‘cook mode’ feature!

What does a typical day involve for you?

Working in a test kitchen there is no such thing as a typical day! I am an early riser thanks to two young boys, so it’s breakfast, packing school lunches and doing the final check on homework. Then I’m in the office by 9.00am, earlier on some days if there is a TV commitment or radio. Then the day is divided between meetings and studio time for shoots.

We work in the single studio/kitchen space. So we can be working on magazine, book and newspaper content all at the same time. That means that we don’t eat like normal people – lots of small bites throughout the day, which can be very dangerous! We’re not a very serious office in the corporate sense – lots of laughter fuels creativity.

Can you list for us your top 5 creative resources across any media?

I love looking at fashion and design websites and blogs. My app version of French Vogue and net-a-porter are always quite inspiring. I often check out Design*Sponge, too. I get a lot of inspiration from little details – typography, the dressing in a shop window, flowers, tableware.

Which other Australian creative people do you admire?

One of my closest friends is the wonderful stylist, Sibella Court, and I love her bower bird approach to collecting and styling. We work with some wonderful photographers like William Meppem, Anson Smart, Con Poulos and Chris Court, who always brings something new to the studio.

What would be your dream project?

I’m very lucky in that lots of my dreams have come true already! I have a beautiful new range with Royal Doulton that will continue to grow, and the magazine has been going from strength-to-strength, so I’m very much focussed on these. I believe that digital media will mean some significant changes for our industry and I’m really excited about where that might take us.

What are you looking forward to?

I am looking forward to some time off at the end of the year and lazy summer days with my boys (plus, the chance to eat ice -cream at the end of those lazy hot days!). It’s about the simple things, really.

Sydney Questions

Where do you shop in Sydney for great kitchenalia and foodie finds!? (Besides your own store!)

I must admit I love the Chef’s Warehouse, a large store stacked high with pots, pans, utensils, glasses, you name it!  I can get lost in there. They are a trade supplier but are open to the public as well. I also like the local farmers’ markets around Sydney – the one at the Eveleigh CarriageWorks in Redfern is a must – you can even spot some famous Sydney chefs there peddling their wares!

What/where was the last great meal you ate in Sydney?

There’s a great new local bistro-style restaurant that’s opened up in my local area called Honeycomb, run by chef/owner Andy Bunn. I like his philosophy and approach to food – it’s full of flavour and really pops, but isn’t tricked up. It’s honest, refined and super tasty.

Where would we find you on a typical Saturday morning?

The school sports run with an early start; I pack the car the night before! It’s like a choose-your-own adventure with visits to sports ovals all over the place. Obviously after running around, little boys require big breakfasts!

Sydney’s best kept secret?

Messina Gelato – it’s the best ice-cream in Sydney and they are consistent in all the classic flavours and continually reinvent themselves with their ‘special’ flavours. I honestly believe a serve of good ice-cream is the same as a great meal!

Interview – Food Stylist Georgia Young

Food styling by Georgia Young.  Photo top right and bottom left by Derek Swalwell.  Top left and bottom right pics by Sharyn Cairns, prop styling Glen Proebstel.

LOVE this shot!  Taken in Italy by Derek Swalwell.  Food styling by Georgia Young.

Food styling by Georgia Young.  Photo by Mark Roper.

If there’s one creative job I am always REALLY impressed by, it’s food styling.  It is a constant source of amazement to me that there are highly specialised people out there whose job it is to prod and poke at spaghetti strands with tweezers, blowtorch chicken skin until it crisps and blisters (even if the meat itself is bloody pink inside), and conjour up endless magic tricks with little more than a car-load of kitchen utensils!  Food stylists truly are the magicians of the magazine world!

You may remember when I interviewed acclaimed architectural and interiors photographer Derek Swalwell earlier this year, he mentioned his partner – food stylist Georgia Young?  Of course my ears pricked up, and it wasn’t long before I pounced on the opportunity to interview Georgia TOO! (Call me opportunist!).

Georgia has worked with some of Melbourne’s most established and in-demand food photographers such as Mark Roper and Sharyn Cairns.  Her favourite assignments are cookbooks – she’s created mouth watering images for many popular titles including the SBS Food Safari books and At Home with Ben by Ben O’Donoghue (Jamie Oliver’s best friend, dontcha know).  Georgia’s clients include Hardie Grant Books, Murdoch Books, Coles Supermarkets, BP, Nestle, Jenny Craig & The Age Newspaper.

These days Georgia’s routine is divided equally between 3 year old daughter Mia and the endless tasks of shopping, propping and prepping for shoots!

Thanks so much to Georgia for her time and all the beautiful shots!

Tell me a little about your background – what did you study and what path led you to food styling?

I was a chef for about 14 years, I moved to Melbourne from Adelaide to pursue a career in food styling and it wasn’t until i meet my partner Derek Swalwell who happen to know Caroline Velik.  I got in touch with her and worked assisting her for a couple of years.

It was very handy having a photographer as a partner when i first started out. We did a lot of folio work together and still do..

Where might we have seen your work?

On the shelves in supermarkets and bookshops, and the occasional bus stop/ billboard.  I’ve been lucky to have worked on a number of books now for Hardie Grant, Murdoch, and a bit for Australian Good Food.  But lots of advertising and packaging for a range or different clients.

What has been one of your favourite jobs to work on and why?

There’s not one job that stands out from the rest.. I love working on cook books!!  There are lots of favourite images though.

Food styling by Georgia Young.  Photo by Mark Chew.

What does a typical day at work involve for you?

My work day always starts with organizing my 3 year old daughter Mia. Then a take out coffee, followed sometimes by a trip to the supermarket or market depending on the job at hand.  Then straight to the job.

I’m forever prop shopping it’s become an obsession of mine.

Where do you turn for creative inspiration – travel, local and international magazines, books or the web etc?

I’m always flicking though mags and cook books… Italy was a huge inspiration for me, Derek, Mia and I travelled there last year and stayed in the North for a month.  Discovering regional food, buying local ingredients and the prop shopping was all so amazing!!!  And of course American Gourmet magazine rocks my world, I would just marvel at each issue.

Which other stylists, photographers or other creative people do you admire?

I remember exactly where I was the first time I saw Alastair Hendy’s work… It blew me away!!  A terrific UK Photographer and stylist.

There are lots of amazing photographers around doing food, but at the top of the list would have to be Mark Roper and Sharyn Cairns just to name a few, Derek’s also doing some great new stuff (of course!).

I also have lots of admiration for Emma Knowles and William Meppem for the work they do for Gourmet Traveller.

Lebanese Salmon.  Food styling by Georgia Young.  Photo by Sharyn Cairns.

What is the best thing about your job?

By far the best thing about my job is the chance to be creative every day, I love that!! I love pulling together the props I’ve found and arranging food with them.

And the worst?

The worst is the heavy lifting of containers full of stuff, and the unpacking and packing of props.

What would be your dream creative project?

I’ve been involved in a lot of dream jobs, and worked alongside some very creative people… but my ideal job is doing both the props and food styling.

Images for Ben O’Donoghue‘s book.  Food styling by Georgia Young.  Photos by Mark Roper.

Do your friends and family expect perfection at your dinner table!?

It’s pretty low key at our house, since Mia’s arrival we haven’t done much entertaining. Though I’m cooking the greek easter soup this easter for my family.  And since it’s my grandmothers recipe, expectation will be high…

What are you looking forward to?

Spending this coming weekend in Lorne with Derek and Mia… can’t wait just to get away!!!  Eating at A La Grecque Saturday night, always enjoy dinning there..

Images for Ben O’Donoghue‘s book.  Food styling by Georgia Young.  Photos by Mark Roper.

Melbourne Questions

Your favourite Melbourne neighbourhood and why?

I lived in St Kilda when I first moved to Melbourne, which I loved.. Lived on Acland St then the Esplanade over looking the bay, really nice!!  But I was drawn to Carlisle St Balaclava and ended up moving to Caulfield North. Really love it here!!  It doesn’t seem too far away from things and is close to family and friends.

What/where was the last great meal you ate in Melbourne?

Had a delicious meal and lots of fun at John and Caroline Laurie’s Wedding at Port Phillip Estate Mornington Peninsula, incredible food.

A bit of a regular spot for us is the Penang Coffee House for Sunday Lunch and Lau’s Family Kitchen for family get togethers.

Where do you shop in Melbourne for the tools of your trade?

The Prahran Market for fresh ingredients, and a few favourite shops of mine are Market Import and Safari living.

Love the opp shops and Chapel St Bazaar if I’ve got the time.  Minimax, Essential Ingredient and Scullerymade are all good spots too…

USA ribs!  Food styling by Georgia Young.  Photo by Sharyn Cairns.

Where would be find you on a typical Saturday morning?

At pilates trying to get in shape..

Melbourne’s best kept secret?

I’ve got an obscure prop shop I go to, but it’s a secret, and if I tell you it wouldn’t be very well kept !

Mmmmmm.  Photo Chris Chen, prop styling Georgia Young, food styling Deborah Kaloper.

The Agrarian Kitchen

The Agrarian Kitchen in Lachlan, 45 minutes from Hobart in Tasmania’s Derwent Valley.  Photos by Luke Burgess, Amanda McLauchlan, Jared Fowler.

Beautiful details from the grounds of The Agrarian Kitchen. Photos by Luke Burgess, Amanda McLauchlan, Jared Fowler.

If MONA isn’t enough to tempt a visit to Tasmania, I know JUST what win will you over – The Agrarian Kitchen!  This little piece of foodie heaven is as close as I can imagine to the perfect tree change for ex- Sydneysiders Rodney Dunn and Séverine Demanet (a husband and wife team) – abeit a LOT of hard work!   The Agrarian Kitchen is a sustainable farm-based cooking school in Lachlan, about 45 minutes North West of Hobart.  Séverine and Rodney originally moved to Tassie in 2007 after finding the perfect location for their culinary dream – a 19th century schoolhouse!  18 months later their farm and kitchen were ready to go, and the first cooking classes began!

The Agrarian Kitchen is set on five picturesque acres and incorporates a working farm with pigs, chickens, goats and geese, as well as an extensive organic vegetable garden, orchard, berry patch and herb garden.  The cooking classes are led by Rodney, who is former food editor of Australian Gourmet Traveller magazine (and still a contributing editor).  Of course the kitchen also often hosts local chefs and foodies for additional classes and events.  Séverine also has her hands full looking after the pair’s 4 year old son Tristan, and doing all the accounts and admin for this burgeoning local business!

I must admit I have not attended an Agrarian Kitchen class for myself – BUT I know someone who has!  The very sweet Catherine of Little Glowing Lights recently blogged her experience over here – a sweet little round-up and more gorgeous photos to whet your appetite!  For a closer look at The Agrarian Kitchen classes you can also check out some new and very informative video lessons they have put together.

The Agrarian Kitchen
650 Lachlan Road
Lachlan
Tasmania

ph.  (03) 6261 1099

Read on for a very insightful mini-interview with The Agrarian Kitchen‘s Séverine Demanet!

CLICK HERE FOR THE INTERVIEW AND MORE GORGEOUS PICS

Interview – Katie Quinn Davies

All photos and most food styling here by the masterfully talented Katie Quinn Davies.

Rich roasted vegetables.  Photos by Katie Quinn Davies.

‘Australia Day’ shoot for Real Living magazine.

‘Australia Day’ shoot for Real Living magazine – WOW take that Martha Stewart!

Utensils and moody shots for What Katie Ate.

OK I hope you are ready for some serious awesomeness.  If you DON’T already know about fantabulous Sydney food blog What Katie Ate, get ready to be seriously impressed.  This is TRULY, no exaggeration, one of the best food blogs I have EVER laid eyes on, and I would say one of Australia’s best blogs outright. Katie Quinn Davies is not just a stupendously talented photographer, foodie and sometime food stylist, she’s also one of the most driven creatives I have come across, and to top it off, I’m getting the distinct impression she’s also a workaholic.

It seems talent + drive + workaholism definitely pays off.  After re-inventing her creative career in 2009 (taking the leap from graphic design to photography), Katie is already shooting for the likes of Martha Stewart Living Magazine(!!), and I would wager that much of her well-deserved success to date has been the result of her insanely popular foodie blog, ‘What Katie Ate‘.  It is AMAZING AMAZING AMAZING AMAZING.  If she doesn’t have a book deal already I’ll eat my hat.

There is nothing else to be said except BOOKMARK IMMEDIATELY.

ALSO check out the BUMPER ONLINE MAGAZINE she put out at Christmastime…!  OMG it has 495 PAGES.  You’ve never seen anything like it.   Anyone feeling tired and/or inferior?

Katie cooks, styles and shoots for all the What Katie Ate stories… but for her editorial work she’s now put multi-tasking on the back burner (‘scuse the pun), focussing instead on developing her repertoire to include lifestyle and interiors as well as food photography.  She still styles and shoots all her blog recipes solo, but in the grown up world of print production, she’s doing a little more delegation these days.  Phew. Glad to hear it!

THANKYOU KATIE for dedicating so many precious hours to this interview!  We are so lucky to have you!

*ps) Look out for Katie’s 10-page spread for Martha Stewart Living Magazine in their upcoming April issue… AND also keep your eyes peeled for a little behind-the-scenes video featuring Katie’s work, which will come with the iPad issue of the magazine.  It is shot by super talented Australian photographer (and previous TDF interviewee) Lucas Allen!  I heart my iPad even more right now.

Tell me a little about your background – what path led you to photography?

From 1998 onwards my career was that of a graphic designer/art director specialising in print design. I worked mainly in studios in Dublin and worked for some time in the U.S., then from 2006 when I moved to Australia I took up a design director role in Melbourne. I also freelanced for a while and ran my own design studio for a year or so. In January 2009, after a few years of internal soul searching, due to a realisation I had still yet to find my ‘true creative calling’ and a growing dis-enchantment in working as a graphic designer for studios, I decided to take a year out and teach myself the skills required to break into the photography industry, with an emphasis in the food area due to my personal love of home cooking, a passion for food styling and also an utter adoration for a handful of Aussie and Scandinavian food photographers who featured monthly in the array of stunning Aussie food magazines and book publications I had come to love over my years visiting and living in Oz. I studied photography as a substantial part of my design degree in art college years back and always had a yearning to get more heavily involved in this area.

In Feb 2009 I decided to bite the bullet, completely stopped working in design and started getting up each morning at 7am to cook, style and shoot 3-4 recipes everyday in an effort to build a portfolio of work so that 12 months or so down the line I might be able to start picking up some small jobs. I learnt a lot through failures but as the year went on I started to see a decent progression. I moved to Sydney in March 2010 and since then my professional photography career has taken off in leaps and bounds.

Lamb for What Katie Ate

What are some favourite recent projects / client and/or publications where we might have seen your work?

I have just completed a 10 page food editorial for Martha Stewart Living Magazine in NYC, which will be out next month in both print and on the iPad app. I also shoot a lot for the likes of Real Living Magazine and a handful of other food mags both here in Oz and the U.S.

Breakfast for Real Living magazine

I seems completely bonkers to STYLE and SHOOT on the same project! Are you crazy?! Do you have assistants to help you out? Do you have 6 sets of hands?

It’s actually a bit of a misconception that I shoot AND food style on most of my jobs, I think this has come about from the blog. I do cook, style and shoot but only for myself, aka for my ‘What Katie ate’ blog. Initially in the early stages I did like to promote myself as doing both styling and shooting as I had to learn both skills in order to break into the industry at the stage I did, but I prefer now to only commercially present myself as a photographer as this is where my real passion lies. I am branching out now into more interior and lifestyle photography work and hopefully a bit of travel in addition to food.

When I am working on food shots for the blog – which is now most weekends as it’s the only time I can fit it in, I do wonder sometimes how I get through it all, but I guess it’s what I know after being self-taught and that full-on year of working on my own to achieve my goal. When I have to I can work very quickly to combine all three disciplines, however due to my weekly workload sometimes now spilling over into the weekends, my recent secret is my very supportive husband Mike who often morphs into chief washer-upper/scrim holder/hand model/grocery shopping gnome/etc. when he’s around on a Saturday or Sunday to help me out.

Recent interiors story by Katie, shot in Orange, NSW

You have a SERIOUSLY EXCELLENT blog ! What inspired you to start ‘What Katie Ate’ and do you feel the blog ties into your published work?

Thanks very much. During 2009 whilst I was building my portfolio, I did a refresher photography lighting course at Swinburne College. It was the tutor of this course who suggested I start a blog, which I honestly laughed off initially thinking ‘Who the heck has the time to write a blog!?” also I never saw myself as a writer so the notion of a blog seemed one which was too distant and unfamiliar for me. My tutor was persistent and again mentioned to me I start a food blog if only with the main purpose to promote my photography, he also said ‘You should make it all about food in Melbourne – the food markets, gourmet shops, wineries etc etc, and I think you should call it ‘What Katie ate’”…

Moussaka for What Katie Ate

The name had me hooked especially as I had read the ‘What Katie Did’ books as a child. So I set up the blog in June 2009, spent two weeks writing like crazy and uploading my pics then realised ‘No one is reading this, why on earth am I bothering?!” So I decided against going any further with What Katie ate. That was until May 2010 – and 2 months after settling into life in Sydney. My husband was away with work in London for 3 weeks so I decided to have another go at the blog and since then it has taken off incredibly well. I now get on average 175,000 hits per month which is growing monthly and being featured on Gwyneth Palthrow’s GOOP blog in early October as part of her ’10 best food blogs’, brought me a huge amount of traffic and new readers to the site. It takes a huge amount of work for me to juggle my daily photographic work along with the blog, therefore I tend to now work 6 or 7 days per week, focusing on the blog only at the weekends. It is a huge labour of love but I am eternally grateful for the people and friends, and the amazing work contacts I have met and secured via the venture. It really does prove what you put in, you will get out in return.

Christmas pork and cherries for What Katie Ate

What does a typical day at work involve for you?

It depends really, if I’m working on a magazine food editorial like I was today, I’m up around 7am; shower; brekkie etc, then the mag team arrive at my home studio around 8/8.30 – so there will be a food editor/cook, prop stylist (sometimes I do tabletop prop styling myself for a client if we’re not doing a vast amount of shots, as I have decent enough time in between shots to set the scene up) and a few assistants. They’ll start prepping the food and I’ll decide weather-dependant if we’re shooting inside or out and then set up camera gear – tripod, laptop, scrims and diffusers etc. I shoot only in natural light so don’t have to worry about studio lighting etc. Then we’ll kick off with the first dish and work through from there – generally shooting around 6-8 dishes per day.

I’ve developed close working relationships and friendships with the creative teams I work with on a regular basis so generally shoot days for the magazines I work for tends to be very laid back and we have a good laugh throughout the day. Once everyone has left, normally by mid-late afternoon, I’ll sit down at the computer in my office, download the pics and start on any post production or editing that is needed. Then it’s onto emails and quotes, invoicing etc. I tend to work on average about 16 hour days going from 8am until about 11 or 12 pm, sometimes later. This sort of day is similar if I’m shooting a book and if it’s the blog I have to focus on, it’ll be similar but in the morning I’ll be out getting food for the shoot and writing the recipes before cooking, styling and shooting the pics, then sitting down at the computer to edit and organise the blog posts and text to accompany.

Where do you turn for creative inspiration – travel, local and international magazines, books or the web etc?

I guess I use the web a lot when I have time to browse. I have subscriptions to a gazillion and one foodie mags from all over the place – all the regulars Aussie ones and a few from the U.K. I have hoards of design mags and books collected over the years – especially ones which are typography and illustration focused as well as the likes of Habitus, Dumbo Feather, Grafik, Emigre and IDN etc.

Which other stylists, photographers or other creative people do you admire?

I am hugely inspired by Danish photographer Ditte Isager, she’s one photographer who just mesmerises me, I have total admiration for her work. I’m also very inspired by a lot of the leading Aussie and International food and lifestyle photographers – Anson Smart, Lucas Allen (who recently shot me for the Martha Stewart iPad app – a super cool guy), Con Poulos, Alan Benson (who has been a fantastic support to me over the past six months), Sharyn Cairns for her incredible use of light and aesthetic, also John Laurie‘s work has really caught my eye recently.

I was very fortunate to work with the super talented stylist David Morgan on a recent cookbook. I found David a real inspiration to watch at work, I share a similar aesthetic in regards to the way I style food but he showed me you can really push your ideas and get away with it, so it was a great pairing for me. I hope I get to work with him again someday on a nice moody, atmospheric-style piece of work. Photography aside, I’m blown away by the creative talent of Tim Burton, especially his illustration skills and his overall vision…. and I am a long-standing fan of Radiohead, whose music has had an impact on me for years.

Pasta for What Katie Ate

What is the best thing about your job?

Making a living by doing something I absolutely adore and the realisation that all the hard graft and emotion I put into my career change was totally worth it and meant to be!   I wish I had changed career years earlierm but am so grateful I made the leap when I did…. but in fairness I also feel the years of design has helped train my eye to become a better photographer.

And the worst?

The long hours and the mess my kitchen normally is in by 4pm when I am cooking for the blog and I don’t have an assistant to help me clean up… (n.i.g.h.t.m.a.r.e.)

Steak for What Katie Ate

What would be your dream creative project?

That’s a really hard one. I’m relatively young in my photography career so I have so many people and subjects yet to work with, obviously the more you evolve and grow the more you aspire to greater things.  I’m an enormous fan of British chef Heston Blumenthal so I’d love to work with him. I’d also possibly spend a month or two crossing America possibly documenting old retro signage/typography and vintage diners, hopefully on my trip away in May this year I can make a bit of this latter interest happen.

Do your friends and family expect perfection at your dinner table!?

I’m not sure, I know a lot of them joke they never want to invite me over to their place for dinner because they can’t compete with ‘Katie Martha Stewart’ ;-) But in fairness (and rather ironically) my dinner parties have become a lot more casual than they were a few years ago, before I got more involved in food as a career. I used to go NUTS making sure everything was perfect with the dinner table settings; spent a small fortune on food and flowers; candles; napkins etc etc etc Zzzzzzzz. Now I’m a lot more chilled and laid-back about it, although I still like to make a bit of an effort as I think people like to be looked after and spoilt a little when they get invited to a ‘proper dinner party’.

I love throwing dinner parties, prefer nothing more than the company of good mates; good, relaxed-style food; loads of cheese; Aussie reds and a good bit of banter.  Most dinner parties normally conclude in a wee small hours of the next morning after a lot of very cringe-worthy bad dance moves and singing by all in the sitting-room to very, VERY loud music. I know our poor neighbours must hate us….

Cake and Cheese.  Mmmm.

What are you looking forward to?

Going home for bit in May and having a pint in my favourite Dublin pubs; McDaids and Hogans, before a month long holiday to the U.S. straight after. We’re heading to NYC as I’ve been booked for a job by a big foodie mag based there, then kicking back with some mates in the Big Apple before heading up to New England, Boston and onto Albuquerque to pick up a car and drive 1000 or so miles west on the old Route 66 before hitting CA and a rental house in Venice beach for a week.

Delectable-looking salad for What Katie Ate

Sydney Questions

Your favourite Sydney neighbourhood and why?

I’m only living in Sydney after moving up from Melbourne just under a year ago, so still have many neighbourhoods to explore. I love Paddington and Woollhara in particular.  I live in Balmain – closer to Rozelle village. I love both these areas for their village feel. Coming from Dublin too I was drawn to the area initially because of all the old pubs in Balmain as they remind me a lot of the ones from home. I adore the little winding streets and individual cute cottages, also having the benefit of working from a studio at home, I can easily get everything I need from a food perspective for shoots within easy walking distance. There are some great gourmet shops and restaurants in the area and it’s only a ten minute commute to the city or under the tunnel to my mates in Paddington.

What/where was the last great meal you ate in Sydney?

I had a fabulous starter in Lolli Redini in Orange last Saturday, but I guess that doesn’t count as it’s not in Sydney, so I’m going to say Love.fish in Rozelle. A fabulous little sustainable fish restaurant located in Rozelle village. I had a perfectly cooked, simple piece of Humpty Doo Barramundi with a wild rice, mint and chick pea salad and pickled radish.

Shots of Love.fish in Rozelle

Where do you shop in Sydney for the tools of your trade?

The Gourmet Grocer in Balmain is a fave of mine for pretty much everything food. If I’m having mates over for dinner, I can normally get everything on my list from here, Andy who runs the store is a top bloke and he has the best cheese selection in Sydney. I also love Victoire Bakery in Rozelle, Fratelli Fresh for veggies in Potts Point and the Eveleigh or Orange Grove Markets on a Saturday morning.

Pasta making

Where would be find you on a typical Saturday morning?

In bed getting a lie-in, sleeping off the wine from the night before… but more than often nowadays you’ll find me at a pilates studio in Rozelle. I’m totally not a morning person (Irish genes), I have no iota how people get up at 5am to exert themselves physically and exercise but due to my increasing workload Monday to Friday, I have to find other times to exercise, so I go 9am Saturday mornings as well as two other days per week when I can. I love it and it really keeps me focused on other aspects of my life outside of work.

Sydney’s best kept secret?

Love.fish in Rozelle.

Hydrangea
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