Amanda Henderson, Gloss Creative
‘Knowing as a collective that we are going to do something beyond where we are is somewhat magical,’ begins Amanda Henderson the founder and Creative Director of Melbourne’s visual-merchandising phenomenon Gloss Creative.
For Amanda, inclusion is paramount to a collective’s success. ‘Make sure everyone’s included in the project from beginning to end, and sharing of information is vital –no information keepers!’ she guides. ‘There is nothing more special than working with diverse talents on ground-breaking projects; there have been so many incredible people working with us over the years, and their skills and amazing personalities keep us all inspired.’
Running a firm that creates ‘temporary and enduring visual emotion’, such as scenography and sets for fashion and luxury markets, Amanda also sees the value in a change of scenery for maintaining motivation and a stream of creative inspiration. ‘Our team loves getting out of the studio on site visits, supplier visits and anything fashion related – we are culture vultures!’