Little did they know, reconciling that special piece with the Haussman-style interior they had in mind would open a can of worms! ‘How do we seal it so it lasts, how do we make it lighter?’ Matt reflects. ‘We solved those problems, and then took a look at the market, soon realising that there weren’t any concrete designs like this in Australia at the time. We saw an opening and, sure enough, Nood Co was born!’
Today, the Perth-based company’s range spans dining tables, sinks, coffee tables, side tables, cafe tables, stools, mirrors, bowls and homewares, with around 30 different design currently in production. These are all developed with one intention: ‘to correct the ways (and woes) of concrete from the past,’ explains Matt. He admits that there have been tons of challenges – they’ve researched and experimented over many years to make their signature material stronger, lighter, transportable, colourful, curved and, most importantly, sealed.
‘From a design standpoint, we were very firm on the idea that concrete didn’t have to be masculine, and we wanted it to fit within all interior and exterior settings, not just industrial or minimalist ones,’ explains the product designer. ‘We first started with the designs, and then created our own material, sealer and manufacturing process to suit them.’
You may recognise Matt from Channel 9’s The Block, or hosting, designing and producing the spin-off renovation show Matt and Kim to the Rescue. Long before TV, he was the son of a draftsperson/sketch artist and a residential builder. ‘One of the first things I remember, as a child, is playing with floor plans,’ jokes the UWA architecture graduate. ‘I was always interested in how design could help society function better, how design could make us happier. Aesthetics didn’t seem enough to me… all designers have different drivers or creative compasses, and mine is strongly aimed toward creating an emotional connection between the person and the product.’
Nood Co is proud to be manufacturing in WA, where it’s bizarrely more affordable to freight from than it is to freight across Melbourne (!!), as many trucks return to the east coast empty! ‘It’s expensive to manufacture in Australia, but not impossible. We have quality control here and plan on showing the Australian design market a new level of quality, with reasonable turn-around times – gone are the days of the 12 week wait!’