The newest project from David and Yuge Bromley is In This Street – a motorbike shop with a difference! Motorbikes are displayed alongside David Bromley’s artworks, Yuge’s fashion range and various vintage collectibles and antiques sourced by this creative pair. Photo – Lucy Feagins / The Design Files
1954 Panther, one of the collectible bikes at In This Street. Photo – Lucy Feagins / The Design Files
In This Street. Photo – Lucy Feagins / The Design Files
In This Street – the newest project from David and Yuge Bromley. Photo – Lucy Feagins / The Design Files
Andddd we’re back! Thanks so much for your patience as we’ve taken a much needed break over the Christmas and New Year period!
Now I must admit, the New Year is always a very sleepy time of year, and with so many local business closed it can be a little harder than usual to rustle up great local content. So thank GOD for David Bromley and his wife Yuge, whose brand new store In This Street opened in Collingwood just before Christmas, and which has luckily been open right through the holiday period (phew!). So we’re kicking things off today with a little peek at the latest epic project from this prolific pair!
In This Street is a motorbike shop – with a difference. Occupying a vast warehouse at the top end of Smith st, the space is curated in Bromley’s typically mind-boggling maximalist style! Classic motorbikes are displayed alongside Bromley’s artworks, Yuge’s fashion range, vintage furniture and various collectibles and antiques sourced by this creative couple. As David puts it, In This Street is quite simply ‘a collection of their favourite things’.
It was kind of inevitable that Bromley would finally get around to opening a motorbike store, having been an avid bike enthusiast since his childhood days. ‘I have always loved bikes. I remember as a child, my brother was obsessed by all things mechanical. I got up one morning and he had put a motor in the front wheel of my pushbike’ recalls David. ‘I guess you could say it all started back there’. Most of the bikes at In This Street have been sourced from America, and its been a labour of love for David getting them here. Some are displayed purely as sculptural pieces, whilst others have been meticulously restored to working order.
It’s set to be another big year for David and Yuge. Having recently relocated to Melbourne from Byron Bay (yes, sadly they sold that amazing house – they never sit still for long!), the pair have been working hard on another seriously amazing project, designing a new boutique hospitality venue in Singapore, commissioned by the owners of Potato Head Beach Club in Bali, Indonesia. Set in a three level art deco building with rooftop garden, it will feature Bromley’s signature wall murals, sculptures, ornate timber carvings and other custom designed elements throughout, and is set to open in March.
In This Street
12 Smith st
Open Monday – Sunday, 12.00pm – 6.00pm.